About SiteMinder
SiteMinder is a company based in Sydney (Australia) founded in 2006.. SiteMinder has raised $105 million across 5 funding rounds from investors including BlackRock, Bailador and Ellerston Capital. The company has 1,160 employees as of June 30, 2025. SiteMinder has completed 2 acquisitions, including Globekey and Guestjoy. SiteMinder operates in a competitive market with competitors including CloudBeds, Hotel Engine, HyperGuest, ONDA and TravelClick, among others.
- Headquarter Sydney, Australia
- Employees 1160 as on 30 Jun, 2025
- Stage Public
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Sectors
Travel & Hospitality
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Siteminder Limited
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Annual Revenue
$148.23 M (USD)17.65as on Jun 30, 2025
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Net Profit
$-16.2 M (USD)2.47as on Jun 30, 2025
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EBITDA
$10.2 M (USD)4786.39as on Jun 30, 2025
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Total Equity Funding
$105 M (USD)
in 5 rounds
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Latest Funding Round
$70 M (USD), Series C
Jan 16, 2020
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Investors
BlackRock
& 6 more
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Employee Count
1160
as on Jun 30, 2025
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Investments & Acquisitions
Globekey
& 1 more
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IPO & Listings of SiteMinder
SiteMinder is a publicly listed company on the ASX with ticker symbol SDR in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
57 people
Product Management Team
27 people
Leadership Team
22 people
Senior Team
16 people
Operations Team
11 people
Human Resources and Administration
11 people
Sales and Marketing
9 people
Principal Team
5 people
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Funding Insights of SiteMinder
SiteMinder has successfully raised a total of $105M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $70.0M
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2020 | Amount | Series C - SiteMinder | Valuation | BlackRock | |
| Dec, 2015 | Amount | Unspecified - SiteMinder | Valuation |
investors |
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| Jan, 2014 | Amount | Series B - SiteMinder | Valuation | TCV |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SiteMinder
SiteMinder has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include BlackRock, Bailador and Ellerston Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in global technology companies by TCV.
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Founded Year | Domain | Location | |
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Growth investments in IT sector are managed by Bailador.
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Founded Year | Domain | Location | |
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Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SiteMinder
SiteMinder has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Globekey and Guestjoy. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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SaaS based CRM solutions for hotels
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2014 | ||||
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Online booking engine is provided for hotels and accommodations.
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2000 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SiteMinder
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Siteminder Comparisons
Competitors of SiteMinder
SiteMinder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CloudBeds, Hotel Engine, HyperGuest, ONDA and TravelClick, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Browser-based software solutions for hotels and other accomodations
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| domain | founded_year | HQ Location |
SaaS booking engine solution delivered for hotels and business travelers.
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| domain | founded_year | HQ Location |
AI-powered web-based solutions for hotel booking management are provided.
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| domain | founded_year | HQ Location |
Reservation management app is offered for guesthouses and hotels.
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| domain | founded_year | HQ Location |
Cloud-based solutions for hospitality reservations and management are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Siteminder
Frequently Asked Questions about SiteMinder
When was SiteMinder founded?
SiteMinder was founded in 2006 and raised its 1st funding round 2 years after it was founded.
Where is SiteMinder located?
SiteMinder is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Is SiteMinder a funded company?
SiteMinder is a funded company, having raised a total of $105M across 5 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Jun 01, 2008.
How many employees does SiteMinder have?
As of Jun 30, 2025, the latest employee count at SiteMinder is 1,160.
What is the annual revenue of SiteMinder?
Annual revenue of SiteMinder is $148.23M as on Jun 30, 2025.
What does SiteMinder do?
SiteMinder was founded in 2006 in Sydney, Australia, within the hospitality technology sector. Cloud-based reservation management software is offered to hotels, including a channel manager, booking engine, hotel website builder, business intelligence and analytics tools, and global distribution system. Operations support integration with property management systems and third-party platforms through APIs, facilitating streamlined hotel bookings and distribution.
Who are the top competitors of SiteMinder?
SiteMinder's top competitors include CloudBeds, Hotel Engine and HotelRunner.
Is SiteMinder publicly traded?
Yes, SiteMinder is publicly traded on ASX under the ticker symbol SDR.
How many acquisitions has SiteMinder made?
Who are SiteMinder's investors?
SiteMinder has 7 investors. Key investors include BlackRock, Bailador, Ellerston Capital, Pendal Group, and AustralianSuper.
What is SiteMinder's ticker symbol?
The ticker symbol of SiteMinder is SDR on ASX.
What is SiteMinder's valuation?
The valuation of SiteMinder is $750M as of Jan 2020.
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