About SiteMinder
SiteMinder is a company based in Sydney (Australia) founded in 2006. SiteMinder has raised $105 million across 5 funding rounds from investors including BlackRock, Bailador and Ellerston Capital. The company has 1,160 employees as of June 30, 2025. SiteMinder has completed 2 acquisitions, including Globekey and Guestjoy. SiteMinder operates in a competitive market with competitors including CloudBeds, Hotel Engine, HyperGuest, ONDA and TravelClick, among others.
- Headquarter Sydney, Australia
- Employees 1160 as on 30 Jun, 2025
- Stage Public
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Sectors
Travel & Hospitality
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Siteminder Limited
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Annual Revenue
$146.49 M (USD)17.65as on Jun 30, 2025
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Net Profit
-$16 M (USD)2.47as on Jun 30, 2025
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EBITDA
$10.08 M (USD)4786.39as on Jun 30, 2025
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Total Equity Funding
$105 M (USD)
in 5 rounds
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Latest Funding Round
$70 M (USD), Series C
Jan 16, 2020
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Investors
BlackRock
& 6 more
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Employee Count
1160
as on Jun 30, 2025
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Investments & Acquisitions
Globekey
& 1 more
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IPO & Listings of SiteMinder
SiteMinder is a publicly listed company on the ASX with ticker symbol SDR in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
People of SiteMinder
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Software Development Team
57 people
Product Management Team
27 people
Leadership Team
22 people
Senior Team
16 people
Operations Team
11 people
Human Resources and Administration
11 people
Sales and Marketing
9 people
Principal Team
5 people
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Funding Insights of SiteMinder
SiteMinder has successfully raised a total of $105M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in SiteMinder
SiteMinder has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include BlackRock, Bailador and Ellerston Capital.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is invested in global technology companies by TCV.
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Growth investments in IT sector are managed by Bailador.
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Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors
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Locked | Locked | Locked |
Investor details for SiteMinder
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Investments & Acquisitions by SiteMinder
SiteMinder has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Globekey and Guestjoy.
Investment portfolio details for SiteMinder
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- Portfolio identities
- Transaction dates
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- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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SaaS based CRM solutions for hotels
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Online booking engine is provided for hotels and accommodations.
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Locked | Locked | 2000 | Locked |
Complete acquisition details for SiteMinder
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Financial Statements - SiteMinder
Detailed financials for SiteMinder
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- Profit trends
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Siteminder Comparisons
Peer comparison for SiteMinder
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Competitors of SiteMinder
SiteMinder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CloudBeds, Hotel Engine, HyperGuest, ONDA and TravelClick, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Browser-based software solutions for hotels and other accomodations
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SaaS booking engine solution delivered for hotels and business travelers.
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AI-powered web-based solutions for hotel booking management are provided.
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Reservation management app is offered for guesthouses and hotels.
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Cloud-based solutions for hospitality reservations and management are offered.
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Detailed competitors of SiteMinder
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Latest news on Siteminder
Complete news archive for SiteMinder
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Frequently Asked Questions about SiteMinder
SiteMinder was founded in 2006 and raised its 1st funding round 2 years after it was founded.
SiteMinder is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
SiteMinder is a funded company, having raised a total of $105M across 5 funding rounds to date.
As of Jun 30, 2025, the latest employee count at SiteMinder is 1,160.
Annual revenue of SiteMinder is $146.49M as on Jun 30, 2025.
SiteMinder was founded in 2006 in Sydney, Australia, within the hospitality technology sector. Cloud-based reservation management software is offered to hotels, including a channel manager, booking engine, hotel website builder, business intelligence and analytics tools, and global distribution system. Operations support integration with property management systems and third-party platforms through APIs, facilitating streamlined hotel bookings and distribution.
SiteMinder's top competitors include CloudBeds, Hotel Engine and HotelRunner.
Yes, SiteMinder is publicly traded on ASX under the ticker symbol SDR.
SiteMinder has 7 investors. Key investors include BlackRock, Bailador, Ellerston Capital, Pendal Group, and AustralianSuper.
The ticker symbol of SiteMinder is SDR on ASX.
The valuation of SiteMinder is $750M as of Jan 2020.