About Sitoo
Sitoo is a Retail company based in Stockholm (Sweden) founded in 2004 by Jens Levin and Michael Meurlinger. Cloud-based mobile POS solutions are provided for global retailers. Sitoo has raised $27.38 million across 1 funding round from investors including Verdane. Its chief executive, as recorded, is Jens Levin. Its website sitoo.com draws about 49 thousand monthly visits. Sitoo offers products and services including Sitoo POS and Unified Commerce Platform. Its focus areas include In Store Retail Tech and POS. Its legal entity is SITOO AB.
Company details
Sitoo was founded in 2004 in Stockholm, Sweden, as a provider of cloud-based mobile point-of-sale (mPOS) platforms. Operations focus on omnichannel retail solutions that integrate physical and digital channels for businesses worldwide. Key features encompass barcode scanning, customer profiling, discount handling, electronic signatures, gift card management, and loyalty programs. The platform supports retailers in streamlining transactions and customer interactions across geographies.
- Total Equity Funding$27.38M (USD)
in 1 rounds
- Latest Funding Round$27.38M (USD), Private Equity Round
Nov 2024
- Investors
Products & Services of Sitoo
Sitoo offers a comprehensive portfolio of products and services, including Sitoo POS and Unified Commerce Platform.
Mobile app for in-store sales, inventory, and customer service management.
Real-time system connecting online and physical retail channels.
Apps and channels of Sitoo
its YouTube channel Sitoo has 42 subscribers and 28 videos.
Videos from Sitoo
The most watched videos on Sitoo's YouTube channel, Sitoo (42 subscribers). Click a video to play it here.
More on Sitoo.
Funding Insights of Sitoo
Sitoo has successfully raised a total of $27.38M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $27.38 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.38M
- Total Rounds 1
- Last Round Private Equity Round — $27.38M
- First Round $27.38M
(Nov 2024)
- Investors Count 1
All 1 funding rounds of Sitoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $27.38M | Private Equity Round | – | Verdane | – |
1 investors in total: 1 institutional.
Investors in Sitoo
Sitoo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | verdane.com | Oslo, Norway |
Investor details for Sitoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Sitoo
30 people are tracked at Sitoo (16 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Jens Levin | Co-Founder & CEO | Leadership |
Michael Meurlinger | Co-Founder & CTO | Leadership |
Vilhelm Schönning | Head Of Talent Acquisition | Leadership |
Pontus Lundström | Partner Manager | Leadership |
Daniel Björn | Chief Financial Officer | Leadership |
Johan Martini | Country Director | Leadership |
Tom Levin | Marketing & Brand Director | Leadership |
Richard Brandt | Chief Commercial Officer (CCO) | Leadership |
Rod Kilgour | COO | Leadership |
Martin Engdahl | Head of Integrations | Leadership |
Prathibha Chandrashekar | Head Of Product Compliance | Leadership |
Andreas Mellbin | Vice President of Business Development Operations | Leadership |
Mikael Hellqvist Thurfors | Sales Director The Netherlands | Leadership |
Ola Schröder | Global Sales Director | Leadership |
Alexander Almonte | VP Business Development | Leadership |
Isabell Aakervik | Chief Expansion Officer | Leadership |
Axel Lundbäck | iOS Developer | Team |
Keyhan Kamangar | iOS Engineer | Team |
Olle H. | Engineering Manager | Team |
Peter Sjöberg | General Counsel | Team |
10 more people are available in the full profile.
Complete people profiles for Sitoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Sitoo
2 dated milestones of Sitoo across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Sitoo is founded.
- Funding First funding round of $27.4M.
Web traffic of Sitoo
The website of Sitoo (sitoo.com) receives about 49.3K visits a month.
- Monthly visits49.3K
▲ 43.3% vs previous month
Websites whose visitors overlap most with Sitoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
namo.com | namo.com | 100% | – | ||
webstudio.com | webstudio.com | 92% | – | ||
editwrx.com | editwrx.com | 84% | – | ||
bluegriffon.org | bluegriffon.org | 79% | #2,105,551 | – | |
htmlarea.com | htmlarea.com | 77% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Sitoo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Sitoo
Complete news archive for Sitoo
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Frequently Asked Questions about Sitoo
Sitoo was founded in 2004 and raised its 1st funding round 20 years after it was founded.
Sitoo is headquartered in Stockholm, Sweden.
Jens Levin is the CEO of Sitoo, as recorded in our data. They have also founded this company.
Sitoo is a funded company, having raised a total of $27.38M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $27.38M, raised on Nov 2024.
Sitoo was founded in 2004 in Stockholm, Sweden, as a provider of cloud-based mobile point-of-sale (mPOS) platforms. Operations focus on omnichannel retail solutions that integrate physical and digital channels for businesses worldwide. Key features encompass barcode scanning, customer profiling, discount handling, electronic signatures, gift card management, and loyalty programs. The platform supports retailers in streamlining transactions and customer interactions across geographies.
Sitoo offers Sitoo POS and Unified Commerce Platform.
Sitoo has 1 investor. Key investors include Verdane.
Sitoo operates through Sitoo Ab.