About SK Encar
SK Encar is a Transportation, Automotive & Logistics company based in Seoul (South Korea) founded in 2000, and was acquired by Carsales in October 2017. Used cars are listed and auctioned online by SK Encar. SK Encar has raised $126 million across 1 funding round from investors including Carsales. Its website encar.com draws about 6.3 million monthly visits. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its competitors include Auctionwini, Chutcha and Mcarman.
Company details
SK Encar is an online used car listing platform. Claims to list more than 1 million cars as of August 2015. Claims to attract around 400,000 unique visitors per day on its online and mobile sites. Also has an inbuilt mobile and web auction system that allows users to participate in bids for used cars. Carsales.com purchased a 49.9 stake in SK Encar for 126M in 2014.
- Headquarters Seoul, South Korea
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website encar.com/index.do
- Social LinkedIn X Facebook
- Acquired by Carsales (Oct 2017)
Funding Insights of SK Encar
SK Encar has successfully raised a total of $126M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $126 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $126M
- Total Rounds 1
- Last Round Private Equity Round — $126M
- First Round $126M
(Mar 2014)
- Investors Count 1
All 1 funding rounds of SK Encar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $126M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in SK Encar
SK Encar has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Carsales.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online listing platform for used cars | 1998 | carsales.com.au | Melbourne, Australia |
Investor details for SK Encar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SK Encar
3 dated milestones of SK Encar across 17 years, from founding to its latest funding, stage changes and deals.
- Founded SK Encar is founded.
- Funding First funding round of $126.0M.
- Exit Acquired by Carsales.
Competitors of SK Encar
SK Encar has 3 listed competitors in our database. They include Auctionwini, Chutcha and Mcarman.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| auctionwini.com | 2019 | Seoul, South Korea | An online platform for auctions of salvage and used cars for global buyers. | |||
| chutcha.net | 2014 | Seoul, South Korea | Online platform for buying and selling used cars in South Korea. | |||
| mcarman.com | 2006 | Seongnam-si, South Korea | Mcarman is an app-based platform for listing and trading used cars. |
Detailed competitors of SK Encar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SK Encar
The website of SK Encar (encar.com) receives about 6.3M visits a month and ranks #4,529 among all websites worldwide, #66 in Vehicles.
- Monthly visits6.3M
▲ 14.8% vs previous month
- Unique visitors1M
per month
- Global rank#4,529
among all websites
- Category rank#66
Vehicles · Vehicles
- Bounce rate17%
- Pages per visit21.6
- Average visit10 min 38 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with SK Encar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kbchachacha.com | kbchachacha.com | 100% | #20,337 | – | |
| bobaedream.co.kr | 94% | #2,486 | View details | ||
bmw.co.kr | bmw.co.kr | 79% | #34,008 | – | |
carmanager.co.kr | carmanager.co.kr | 76% | #156,436 | – | |
autoshop.co.kr | autoshop.co.kr | 69% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SK Encar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Sk Encar
Complete news archive for SK Encar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SK Encar
SK Encar was founded in 2000 and raised its 1st funding round 14 years after it was founded.
SK Encar is headquartered in Seoul, South Korea.
SK Encar is a funded company, having raised a total of $126M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $126M, raised on Mar 2014.
SK Encar is an online used car listing platform. Claims to list more than 1 million cars as of August 2015. Claims to attract around 400,000 unique visitors per day on its online and mobile sites. Also has an inbuilt mobile and web auction system that allows users to participate in bids for used cars. Carsales.com purchased a 49.9 stake in SK Encar for 126M in 2014.
SK Encar's top competitors include Auctionwini, Chutcha and Mcarman.
SK Encar has 1 investor. Key investors include Carsales.
Yes. SK Encar was acquired by Carsales in October 2017.
The website of SK Encar receives about 6.3 million visits a month and ranks #4,529 among all websites worldwide.