About Skift
Skift is a company based in New York (United States) founded in 2012. Skift has raised $3.6 million across 3 funding rounds from investors including Lerer Hippeau, TLabs and Advancit Capital. Skift has completed 3 acquisitions, including Airlineweekly, Daily Lodging Report and Twenty31. Skift offers products and services including Daily Skift Newsletter, Skift Research, and Skift Live Events. Skift operates in a competitive market with competitors including Travel Daily Media, Trip Vivid, Point Me To The Plane, Top Dog Days and Travel Media Technology, among others.
- Total Equity Funding$3.6M (USD)
in 3 rounds
- Latest Funding Round$2.5M (USD), Seed
Jan 2016
- InvestorsLerer Hippeau
& 4 more
- Investments & AcquisitionsAirlineweekly
& 2 more
Products & Services of Skift
Skift offers a comprehensive portfolio of products and services, including Daily Skift Newsletter, Skift Research, and Skift Live Events.
Daily updates on travel industry news and trends
In-depth analysis of travel sectors and market data
Conferences and forums for travel professionals
Apps and channels of Skift
its YouTube channel Skift has 13.2K subscribers and 30 videos.
Videos from Skift
The most watched videos on Skift's YouTube channel, Skift (13.2K subscribers). Click a video to play it here.
More on Skift.
Funding Insights of Skift
Skift has successfully raised a total of $3.6M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.5 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.6M
- Total Rounds 3
- Last Round Seed — $2.5M
- First Round $1.1M
(May 2013)
- Investors Count 5
All 3 funding rounds of Skift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $2.5M | Seed | – | – | – |
| Aug 2013 | – | Seed | – | – | |
| May 2013 | $1.1M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Skift
Skift has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Lerer Hippeau, TLabs and Advancit Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer internet startups are accelerated and funded by TLabs. | – | tlabs.in | Delhi, India | |
Tech focused VC firm investing in early-stage startups in the US | – | advancitcapital.com | New York, United States | |
- | – | mesa.vc | - | |
- | – | growlab.ca | - | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States |
Investor details for Skift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Skift
46 people are tracked at Skift (21 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Muvija M | – | Leadership |
Abhinav Ramnarayan | – | Leadership |
Mike Corder | News Author | Leadership |
Angela Charlton | News Author | Leadership |
Rosie Spinks | news author | Leadership |
Tom Lowry | News author | Leadership |
Michael Cunniff | CFO | Leadership |
Rafat Ali | Founder & CEO | Leadership |
Pamela Firestone | VP, Head of Sales | Leadership |
Anne Duffy | Chief Of Staff | Leadership |
Lisa Weier Parilla | Managing Director, Global Strategy | Leadership |
Amy Crawley | Account Director | Leadership |
Rachel Mines | Director, Subscriptions | Leadership |
Jason Clampet | Chief Product Officer | Leadership |
Kate Irwin | Commercial Director, Europe & Middle East | Leadership |
Greg Klassen | Senior Director, Skift Advisory | Leadership |
Deborah Knudsen | Executive Director, Sales | Leadership |
Seth Borko | Head of Product Strategy | Leadership |
Lex Haris | Managing Editor | Leadership |
Steve Browne | Director - Executive Search | Leadership |
26 more people are available in the full profile.
Complete people profiles for Skift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Skift
Skift has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Airlineweekly, Daily Lodging Report and Twenty31.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of management strategy and research consultancy working with senior leaders of travel and tourism organizations | twenty31.org | Vancouver, Canada | 2014 | Sep 2023 | •••• | |
Travel and hospitality media services are provided by the company. | dailylodgingreport.com | New York, United States | 1996 | Jun 2021 | •••• | |
Airline industry news, analysis, and research are provided by Airlineweekly. | airlineweekly.com | New York, United States | 2004 | Sep 2018 | •••• |
Complete acquisition details for Skift
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Skift
6 dated milestones of Skift across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Skift is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Seed, of $2.5M.
- Acquisition Acquires Airlineweekly.
- Acquisition Acquires Daily Lodging Report.
- Acquisition Acquires Twenty31.
Competitors of Skift
Skift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Travel Daily Media, Trip Vivid, Point Me To The Plane, Top Dog Days and Travel Media Technology, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| traveldailymedia.com | 2006 | Singapore | – | – | Travel and tourism news is delivered via an online platform. | |
| tripvivid.com | 2014 | Chaoyang, China | $4.44M | – | Online media focusing on travel and tourism | |
| pointmetotheplane.com | 2012 | New York, United States | – | – | Online platform providing news on travel and tourism | |
| topdogdays.com | 2009 | Alton, United Kingdom | – | – | Provides discounts and insider guides for UK leisure attractions and outings. | |
| lvjie.com.cn | 2011 | Beijing, China | $150,376 | – | China tourism industry is covered by B2B trade portal. | |
| techtalk.travel | 2017 | Cologne, Germany | – | – | Online platform offering tourism news | |
| traveltrade.today | 2021 | Newport Beach, United States | – | – | Online platform providing news on travel and tourism | |
| catapoke.com | 2014 | Shinjuku, Japan | – | – | Serves as a digital newsstand for newspapers and publications. |
Detailed competitors of Skift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Skift
The website of Skift (skift.com) receives about 431K visits a month and ranks #132,983 among all websites worldwide, #3,808 in Travel and Tourism.
- Monthly visits431K
▲ 21.1% vs previous month
- Unique visitors180.4K
per month
- Global rank#132,983
among all websites
- Category rank#3,808
Travel and Tourism · Travel and Tourism
- Bounce rate51%
- Pages per visit2.4
- Average visit37 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Skift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
travelweekly.com | travelweekly.com | 100% | – | #71,991 | – |
tnooz.com | tnooz.com | 95% | – | – | – |
| eyefortravel.com | 94% | 2.1K | #8,783,129 | View details | |
travelpulse.com | travelpulse.com | 89% | – | #174,035 | – |
| phocuswire.com | 84% | – | #333,190 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Skift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Skift
Complete news archive for Skift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Skift
10 companies that operate in the same segment as Skift (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Skift
Skift was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Skift is headquartered in New York, United States. It is registered at New York, New York, United States.
Skift is a funded company, having raised a total of $3.6M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on May 2013.
Skift was founded in 2012 and is based in New York City, United States, operating in the travel and tourism sector. News, data, and services are provided to readers focused on the global travel industry. Trends are identified and synthesized through daily coverage, Skift Trends Reports, and insights from the SkiftIQ competitive intelligence service. The company is venture-backed by investors including Lerer Ventures.
Skift's top competitors include Travel Daily Media, Trip Vivid and Travel Media Technology.
Skift offers Daily Skift Newsletter, Skift Research, and Skift Live Events.
Skift has made 3 acquisitions, including Airlineweekly, Daily Lodging Report, and Twenty31.
Skift has 5 investors. Key investors include Lerer Hippeau, TLabs, Advancit Capital, MESA Ventures, and GrowLab.
The website of Skift receives about 431 thousand visits a month and ranks #132,983 among all websites worldwide.