About SM Toys
SM Toys is a company based in Indore (India) founded in 2019 by Gaurav Mirchandani.. SM Toys has raised $13.05 million across 1 funding round from investors including Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital. The company has 34 employees as of August 11, 2025. SM Toys offers products and services including Promotional Toys, Candy Toys, and Injection Moulding Services. SM Toys operates in a competitive market with competitors including Micro Plastics, Aditi Toys, Parul Toys, Sellet and Nippon Toys Industries, among others.
- Headquarter Indore, India
- Employees 34 as on 11 Aug, 2025
- Founders Gaurav Mirchandani
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Sectors
Industrial Goods & Manufacturing
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Candytoy Corporate Private Limited
- Date of Incorporation 11 Nov, 2019
- Jurisdiction Indore, Madhya Pradesh, India
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Annual Revenue
$13.69 M (USD)60.94as on Mar 31, 2024
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Net Profit
$1.85 M (USD)119.28as on Mar 31, 2024
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EBITDA
$2.86 M (USD)129.78as on Mar 31, 2024
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Total Equity Funding
$13.05 M (USD)
in 1 rounds
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Latest Funding Round
$13.05 M (USD), Series A
Nov 26, 2024
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Investors
Abakkus Asset Manager
& 4 more
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Employee Count
34
as on Aug 11, 2025
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Products & Services of SM Toys
SM Toys offers a comprehensive portfolio of products and services, including Promotional Toys, Candy Toys, and Injection Moulding Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Toys produced for promotional events and branding.
Toys combined with candy for retail and licensing.
Process for creating toys using heated plastic materials.
Funding Insights of SM Toys
SM Toys has successfully raised a total of $13.05M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.05 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $13.0M
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First Round
First Round
(26 Nov 2024)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2024 | Amount | Series A - SM Toys | Valuation | Abakkus Asset Manager , Girik Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SM Toys
SM Toys has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund investing in consumer-focused startups in India.
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Founded Year | Domain | Location | |
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Operates as an investment management firm for financial assets.
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Founded Year | Domain | Location | |
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Operates as an investment management firm handling diversified funds and portfolios.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SM Toys
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SM Toys
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sm Toys Comparisons
Competitors of SM Toys
SM Toys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Micro Plastics, Aditi Toys, Parul Toys, Sellet and Nippon Toys Industries, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Micro Plastics is engaged in contract manufacturing of toys and components.
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| domain | founded_year | HQ Location |
Manufactures and exports innovative, safe toys for children worldwide through partnerships.
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| domain | founded_year | HQ Location |
Sells innovative electric toys and accessories for kids at affordable prices.
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| domain | founded_year | HQ Location |
B2B platform for wholesale buying of toys, gifts, stationery, and sports goods for retailers.
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| domain | founded_year | HQ Location |
Manufactures and sells children's toys including cricket sets and pool balls.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sm Toys
Frequently Asked Questions about SM Toys
When was SM Toys founded?
SM Toys was founded in 2019 and raised its 1st funding round 5 years after it was founded.
Where is SM Toys located?
SM Toys is headquartered in Indore, India. It is registered at Indore, Madhya Pradesh, India.
Who is the current CEO of SM Toys?
Gaurav Mirchandani is the current CEO of SM Toys. They have also founded this company.
Is SM Toys a funded company?
SM Toys is a funded company, having raised a total of $13.05M across 1 funding round to date. The company's 1st funding round was a Series A of $13.05M, raised on Nov 26, 2024.
How many employees does SM Toys have?
As of Aug 11, 2025, the latest employee count at SM Toys is 34.
What is the annual revenue of SM Toys?
Annual revenue of SM Toys is $13.69M as on Mar 31, 2024.
What does SM Toys do?
SM Toys was founded in 2019 in Indore, India, as a manufacturer in the toys and confectionery sector. A variety of plastic promotional toys is produced using environmentally friendly, child-safe materials through injection molding processes with polypropylene and food-grade components for multi-color output. Confectionery products integrated with interactive toy elements are also offered. Distribution occurs internationally from the base in India.
Who are the top competitors of SM Toys?
SM Toys's top competitors include Micro Plastics, Sellet and Aditi Toys.
What products or services does SM Toys offer?
SM Toys offers Promotional Toys, Candy Toys, and Injection Moulding Services.
Who are SM Toys's investors?
SM Toys has 5 investors. Key investors include Abakkus Asset Manager, Sixth Sense Ventures, Girik Capital, Viney Equity Market, and Param Capital Research.
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