About SM Toys
SM Toys is a company based in Indore (India) founded in 2019 by Gaurav Mirchandani. SM Toys has raised $13.05 million across 1 funding round from investors including Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital. The company has 34 employees as of August 11, 2025. SM Toys offers products and services including Promotional Toys, Candy Toys, and Injection Moulding Services. SM Toys operates in a competitive market with competitors including Micro Plastics, Aditi Toys, Parul Toys, Sellet and Nippon Toys Industries, among others.
- Headquarter Indore, India
- Employees 34 as on 11 Aug, 2025
- Founders Gaurav Mirchandani
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Sectors
Industrial Goods & Manufacturing
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Email
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Phone
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Website
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Social
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- Legal Name Candytoy Corporate Private Limited
- Date of Incorporation 11 Nov, 2019
- Jurisdiction Indore, Madhya Pradesh, India
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Annual Revenue
$13.69 M (USD)60.94as on Mar 31, 2024
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Net Profit
$1.85 M (USD)119.28as on Mar 31, 2024
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EBITDA
$2.86 M (USD)129.78as on Mar 31, 2024
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Total Equity Funding
$13.05 M (USD)
in 1 rounds
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Latest Funding Round
$13.05 M (USD), Series A
Nov 26, 2024
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Investors
Abakkus Asset Manager
& 4 more
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Employee Count
34
as on Aug 11, 2025
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Products & Services of SM Toys
SM Toys offers a comprehensive portfolio of products and services, including Promotional Toys, Candy Toys, and Injection Moulding Services.
Toys produced for promotional events and branding.
Toys combined with candy for retail and licensing.
Process for creating toys using heated plastic materials.
Funding Insights of SM Toys
SM Toys has successfully raised a total of $13.05M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.05 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in SM Toys
SM Toys has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital.
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Venture capital fund investing in consumer-focused startups in India.
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Operates as an investment management firm for financial assets.
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Operates as an investment management firm handling diversified funds and portfolios.
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Investor details for SM Toys
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Investments & Acquisitions by SM Toys
Investment portfolio details for SM Toys
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- Transaction dates
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Financial Statements - SM Toys
Detailed financials for SM Toys
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Sm Toys Comparisons
Peer comparison for SM Toys
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- Headcount comparison
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Competitors of SM Toys
SM Toys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Micro Plastics, Aditi Toys, Parul Toys, Sellet and Nippon Toys Industries, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Micro Plastics is engaged in contract manufacturing of toys and components.
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Manufactures and exports innovative, safe toys for children worldwide through partnerships.
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Sells innovative electric toys and accessories for kids at affordable prices.
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B2B platform for wholesale buying of toys, gifts, stationery, and sports goods for retailers.
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Manufactures and sells children's toys including cricket sets and pool balls.
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Detailed competitors of SM Toys
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Latest news on Sm Toys
Complete news archive for SM Toys
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Frequently Asked Questions about SM Toys
SM Toys was founded in 2019 and raised its 1st funding round 5 years after it was founded.
SM Toys is headquartered in Indore, India. It is registered at Indore, Madhya Pradesh, India.
Gaurav Mirchandani is the current CEO of SM Toys. They have also founded this company.
SM Toys is a funded company, having raised a total of $13.05M across 1 funding round to date.
As of Aug 11, 2025, the latest employee count at SM Toys is 34.
Annual revenue of SM Toys is $13.69M as on Mar 31, 2024.
SM Toys was founded in 2019 in Indore, India, as a manufacturer in the toys and confectionery sector. A variety of plastic promotional toys is produced using environmentally friendly, child-safe materials through injection molding processes with polypropylene and food-grade components for multi-color output. Confectionery products integrated with interactive toy elements are also offered. Distribution occurs internationally from the base in India.
SM Toys's top competitors include Micro Plastics, Sellet and Aditi Toys.
SM Toys offers Promotional Toys, Candy Toys, and Injection Moulding Services.
SM Toys has 5 investors. Key investors include Abakkus Asset Manager, Sixth Sense Ventures, Girik Capital, Viney Equity Market, and Param Capital Research.