About SM Toys
SM Toys is an Industrial Goods & Manufacturing company based in Indore (India) founded in 2019 by Gaurav Mirchandani. Brand of vehicle, spinning, shooting other toys for kids. SM Toys has raised $13.05 million across 1 funding round from investors including Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital. The company has 34 employees. Its chief executive, as recorded, is Gaurav Mirchandani. Its Indian entity Candytoy Corporate Private Limited reported revenue of ₹158 Cr. SM Toys offers products and services including Promotional Toys, Candy Toys, and Injection Moulding Services. Its focus areas include Retail, Contract Manufacturers, Toys and Consumer Goods. Its competitors include Micro Plastics, Aditi Toys and Parul Toys.
Company details
SM Toys was founded in 2019 in Indore, India, as a manufacturer in the toys and confectionery sector. A variety of plastic promotional toys is produced using environmentally friendly, child-safe materials through injection molding processes with polypropylene and food-grade components for multi-color output. Confectionery products integrated with interactive toy elements are also offered. Distribution occurs internationally from the base in India.
- Headquarters Indore, India
- Employees 34
- Founders Gaurav Mirchandani
- SectorsIndustrial Goods & Manufacturing
- Email••••••••
- Phone•••• ••••
- Website smtoysctc.com
- Social LinkedIn Facebook YouTube
- Legal Name Candytoy Corporate Private Limited
- Date of Incorporation 11 Nov, 2019
- Jurisdiction Indore, Madhya Pradesh, India
- Annual Revenue₹158 Cr
FY 2025 · +35% YoY
- Net Profit₹30.67 Cr
FY 2025 · 19% margin
- EBITDA₹42.47 Cr
FY 2025 · 27% margin
- Total Equity Funding$13.05M (USD)
in 1 rounds
- Latest Funding Round$13.05M (USD), Series A
Nov 2024
- InvestorsAbakkus Asset Manager
& 4 more
- Employee Count34
Associated legal entities of SM Toys
SM Toys operates through Candytoy Corporate Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Candytoy Corporate Private Limited CIN U25206MP2019PTC050052 | Active | 11 Nov 2019 | Indore, Madhya Pradesh | ₹158 Cr | 34 | 2 | View details |
Products & Services of SM Toys
SM Toys offers a comprehensive portfolio of products and services, including Promotional Toys, Candy Toys, and Injection Moulding Services.
Toys produced for promotional events and branding.
Toys combined with candy for retail and licensing.
Process for creating toys using heated plastic materials.
Funding Insights of SM Toys
SM Toys has successfully raised a total of $13.05M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.05 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.05M
- Total Rounds 1
- Last Round Series A — $13.05M
- First Round $13.05M
(Nov 2024)
- Investors Count 5
All 1 funding rounds of SM Toys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $13.05M | Series A | – | Abakkus Asset Manager, Girik Capital | – |
5 investors in total: 5 institutional.
Investors in SM Toys
SM Toys has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Abakkus Asset Manager, Sixth Sense Ventures and Girik Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Operates as an investment management firm for financial assets. | 2018 | abakkusinvest.com | Mumbai, India | |
Operates as an investment management firm handling diversified funds and portfolios. | 2009 | girikcap.com | Mumbai, India | |
Diversified conglomerate specializing in equity investments, manufacturing, and upscale food services. | 2019 | viney.co.in | Delhi, India | |
Investment research services are provided to clients globally. | paramcapitalresearch.tcc.mode | Mumbai, India |
Investor details for SM Toys
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Board of directors of Candytoy Corporate Private Limited (SM Toys)
Candytoy Corporate Private Limited is the primary company behind SM Toys. The board of Candytoy Corporate Private Limited currently have 2 directors; the longest-serving is Gaurav Mirchandani, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gaurav Mirchandani DIN 08117962 | Director | 11 Nov 2019 | 6 yrs 11 mo | Candytoy Corporate Private Limited |
| Reema Chuchra DIN 08543735 | Director | 11 Nov 2019 | 6 yrs 11 mo | Candytoy Corporate Private Limited |
People of SM Toys
1 people are tracked at SM Toys (1 in leadership); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for SM Toys
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Financials of SM Toys
Figures of Candytoy Corporate Private Limited, the primary company behind SM Toys, for FY 2025. Revenue was ₹158 Cr (+35% year on year). Net profit was ₹30.67 Cr (19% margin). EBITDA was ₹42.47 Cr (27% margin). Revenue has grown at a compounded annual rate of +48% over three years and +1333% over five years.
- ₹158 CrRevenue · FY 2025 · +35% YoY
- ₹30.67 CrNet profit · 19% margin
- ₹42.47 CrEBITDA · 27% margin
- ₹1.72 CrPaid-up capital
- 34Employees (provident fund records)
- +48%Revenue CAGR, 3 years
- +1333%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Candytoy Corporate Private Limited are on its company page.
Detailed financial statements for SM Toys
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of SM Toys
2 dated milestones of SM Toys across 5 years, from founding to its latest funding, stage changes and deals.
- Founded SM Toys is founded.
- Funding First funding round of $13.0M.
Competitors of SM Toys
SM Toys has 3 listed competitors in our database. They include Micro Plastics, Aditi Toys and Parul Toys.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| microplasticsindia.com | 2005 | Bengaluru, India | 380 | Micro Plastics is engaged in contract manufacturing of toys and components. | ||
| adititoys.com | 2015 | Rajkot, India | 606 | Manufactures and exports innovative, safe toys for children worldwide through partnerships. | ||
| parultoys.co.in | 2020 | Chennai, India | 31 | Sells innovative electric toys and accessories for kids at affordable prices. |
Detailed competitors of SM Toys
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of SM Toys
The website of SM Toys (smtoysctc.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 23.4% vs previous month
Top companies in Contract & Outsourced Manufacturing
3 companies that operate in the same segment as SM Toys (Contract & Outsourced Manufacturing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Industrial components, mould bases, and storage solutions are manufactured globally. | 1986 | Coimbatore, Tamil Nadu, India | USD 28 M | USD 853.09 M | 3,060 | |
Single- and three-phase transformers are manufactured in Mumbai. | 1993 | Mumbai, Maharashtra, India | USD 114.37 M | 618 | ||
Apparel and clothing are manufactured and exported on contract. | 1979 | Bengaluru, Karnataka, India | USD 400 M | 40,280 |
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Related news about Sm Toys
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Frequently Asked Questions about SM Toys
SM Toys was founded in 2019 and raised its 1st funding round 5 years after it was founded.
SM Toys is headquartered in Indore, India. It is registered at Indore, Madhya Pradesh, India.
Gaurav Mirchandani is the CEO of SM Toys, as recorded in our data. They have also founded this company.
SM Toys is a funded company, having raised a total of $13.05M across 1 funding round to date. The company's 1st funding round was a Series A of $13.05M, raised on Nov 2024.
SM Toys has 34 employees.
The primary company behind SM Toys, Candytoy Corporate Private Limited, reported revenue of ₹158 Cr for FY 2025, up 35% year on year.
SM Toys was founded in 2019 in Indore, India, as a manufacturer in the toys and confectionery sector. A variety of plastic promotional toys is produced using environmentally friendly, child-safe materials through injection molding processes with polypropylene and food-grade components for multi-color output. Confectionery products integrated with interactive toy elements are also offered. Distribution occurs internationally from the base in India.
SM Toys's top competitors include Micro Plastics, Aditi Toys and Parul Toys.
SM Toys offers Promotional Toys, Candy Toys, and Injection Moulding Services.
SM Toys has 5 investors. Key investors include Abakkus Asset Manager, Sixth Sense Ventures, Girik Capital, Viney Equity Market, and Param Capital Research.
SM Toys operates through Candytoy Corporate Private Limited.
The legal entities of SM Toys currently have 2 directors, including Gaurav Mirchandani, Reema Chuchra.