Smaaash
About Smaaash
Smaaash is a Travel & Hospitality company, and was acquired by Nazara in June 2025. Entertainment services featuring gaming, virtual reality, and event hosting are provided by Smaaash. It operates on a B2C and B2B model in Travel & Hospitality and Media & Entertainment sectors. Smaaash has raised $26.23 million across 3 funding rounds from investors including Nazara, Ritesh K Agarwal and Pankaj Kejriwal. The company has 442 employees. Smaaash was last valued at $25.17 million in October 2014. Its Indian entity Smaaash Entertainment Private Limited reported revenue of ₹177 Cr. Smaaash offers products and services including Virtual Reality and Bowling. Its focus areas include Entertainment, Events, Party Hosting and Corporate and Social Gatherings.
Company details
Smaaash is recognized for offering a range of entertainment options that include virtual reality adventures, bowling, cricket simulators, arcade games, and party hosting across various Indian cities. These services are designed to cater to diverse age groups and preferences, with centers located in places like Mumbai and Hyderabad where immersive gaming and food experiences are facilitated. Deals and combos are made available to enhance affordability, while corporate and social events are supported through dedicated booking processes. Overall, Smaaash provides an environment where excitement and bonding are emphasized in a non-promotional manner.
- Employees 442
- Stage Acquired
- SectorsTravel & HospitalityMedia & Entertainment
- Phone•••• ••••
- Website smaaash-entertainment.in
- Social Instagram
- Acquired by Nazara (Jun 2025)
- Legal Name Smaaash Entertainment Private Limited
- Date of Incorporation 30 Nov, 2009
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹177 Cr
FY 2020 · -8% YoY
- Indian entity net loss-₹87.58 Cr
FY 2020 · -33% margin
- Indian entity EBITDA₹39.54 Cr
FY 2020 · 15% margin
- Total Equity Funding$26.23M (USD)
in 3 rounds
- Latest Funding Round$6.63M (USD), Series B
Oct 2017
- InvestorsNazara
& 22 more
- Employee Count442
- Acquired byNazara
(Jun 2025)
Associated legal entities of Smaaash
Smaaash operates through Smaaash Entertainment Private Limited (under cirp). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smaaash Entertainment Private Limited CIN U92413MH2009PTC197424 | Under Cirp | 30 Nov 2009 | Mumbai, Maharashtra | ₹177 Cr | 442 | 8 | View details |
Products & Services of Smaaash
Smaaash offers a comprehensive portfolio of products and services, including Virtual Reality and Bowling.
Virtual reality experiences are provided for immersive adventures in otherworldly realms
Bowling is offered in UV-lit alleys to create an exciting and repeatable entertainment setting
Funding Insights of Smaaash
Smaaash has successfully raised a total of $26.23M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.63 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.23M
- Total Rounds 3
- Last Round Series B — $6.63M
- First Round $17.1M
(May 2014)
- Investors Count 22
All 3 funding rounds of Smaaash with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $6.63M | Series B | – | Ritesh K Agarwal | |
| Oct 2014 | $2.5M | Series A | $25.17M | FidelisWorld | – |
| May 2014 | $17.1M | Series A | – | FidelisWorld |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2014 | $25.17M | •••••••• |
| May 2014 | $8.58M | •••••••• |
Last known valuation $25.17M (Oct 2014). 23 investors in total: 3 institutional and 20 angel.
Investors in Smaaash
Smaaash has secured backing from 23 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Nazara, Ritesh K Agarwal and Pankaj Kejriwal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity based VC firm | fidelisworld.com | Ebene City, Mauritius | ||
Investments in early-stage startups are made by Brand Capital. | brandcapital.co.in | Mumbai, India | ||
Diversified gaming and sports media platforms are operated and developed. | 1999 | nazara.com | Mumbai, India | |
RK Ritesh K Agarwal | unknown_ddecf28cc17e4c97b | |||
PK Pankaj Kejriwal | unknown_a20ec24f5fed49f9b | |||
PR Prem Raney | unknown_d9c420abb2ac4f41b | |||
NM Navroze Marshall | unknown_79c497afd4b747e1b | |||
RH Rajendra Hingwala | unknown_0bf8b80c13444345b | |||
AL Anand Lunia | Founding Partner at India Quotient, active angel investor in Indian startups | unknown_b088cc9cc0a9441eb | ||
DG Dhanvanthi Gala | unknown_e43ce3c154be49c3b |
Investor details for Smaaash
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Smaaash Entertainment Private Limited (Smaaash)
Smaaash Entertainment Private Limited is the primary company behind Smaaash. The board of Smaaash Entertainment Private Limited currently have 6 directors; the longest-serving is Amit Ram Krishnan, appointed in 2016. 20 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amit Ram Krishnan DIN 07321321 | Director | 22 Aug 2016 | 10 yrs 2 mo | Smaaash Entertainment Private Limited |
| Rohit Sharma DIN 01738942 | Additional Director | 06 Jun 2025 | 1 yr 5 mo | Smaaash Entertainment Private Limited |
| Arun Vijaykumar Gupta DIN 05131228 | Additional Director | 06 Jun 2025 | 1 yr 5 mo | Smaaash Entertainment Private Limited |
| Probir Roy DIN 00111961 | Additional Director | 06 Jun 2025 | 1 yr 5 mo | Smaaash Entertainment Private Limited |
| Nilesh Wasudeorao Kapile DIN 11195133 | Whole-time director | 17 Jul 2025 | 1 yr 3 mo | Smaaash Entertainment Private Limited |
| Yogesh Yashwant Valanjoo DIN 11195150 | Whole-time director | 17 Jul 2025 | 1 yr 3 mo | Smaaash Entertainment Private Limited |
Financials of Smaaash
Figures of Smaaash Entertainment Private Limited, the primary company behind Smaaash, for FY 2020. Revenue was ₹177 Cr (-8% year on year). Net loss was -₹87.58 Cr (-33% margin). EBITDA was ₹39.54 Cr (15% margin). Revenue has grown at a compounded annual rate of +31% over three years and +42% over five years.
- ₹177 CrRevenue · FY 2020 · -8% YoY
- -₹87.58 CrNet loss · -33% margin
- ₹39.54 CrEBITDA · 15% margin
- ₹10.00 CrPaid-up capital
- 442Employees (provident fund records)
- +31%Revenue CAGR, 3 years
- +42%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Smaaash Entertainment Private Limited are on its company page.
Detailed financial statements for Smaaash
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Smaaash
4 dated milestones of Smaaash across 11 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $17.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $6.6M.
- Exit Acquired by Nazara.
Web traffic of Smaaash
Websites that share an audience with Smaaash (smaaash-entertainment.in).
Websites whose visitors overlap most with Smaaash. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| timezonegames.com | 86% | 465.3K | #116,991 | View details | |
| magicpin.in | 57% | 1.9M | #28,774 | View details | |
| smaaash.in | 52% | 22.1K | View details |
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Related news about Smaaash
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Frequently Asked Questions about Smaaash
Smaaash is a funded company, having raised a total of $26.23M across 3 funding rounds to date. The company's 1st funding round was a Series A of $17.1M, raised on May 2014.
Smaaash has 442 employees.
The primary company behind Smaaash, Smaaash Entertainment Private Limited, reported revenue of ₹177 Cr for FY 2020, down 8% year on year.
Smaaash is recognized for offering a range of entertainment options that include virtual reality adventures, bowling, cricket simulators, arcade games, and party hosting across various Indian cities. These services are designed to cater to diverse age groups and preferences, with centers located in places like Mumbai and Hyderabad where immersive gaming and food experiences are facilitated. Deals and combos are made available to enhance affordability, while corporate and social events are supported through dedicated booking processes. Overall, Smaaash provides an environment where excitement and bonding are emphasized in a non-promotional manner.
Smaaash offers Virtual Reality and Bowling.
Smaaash has 23 investors. Key investors include Nazara, Ritesh K Agarwal, Pankaj Kejriwal, Prem Raney, and Navroze Marshall.
The valuation of Smaaash is $25.17M as of Oct 2014.
Smaaash operates through Smaaash Entertainment Private Limited.
Yes. Smaaash was acquired by Nazara in June 2025.
The legal entities of Smaaash currently have 8 directors, including Rohit Sharma, Amit Ram Krishnan, Arun Vijaykumar Gupta and others.