About Smart Balance
Smart Balance is a Consumer company based in Mountain Lakes (United States) founded in 1997. Multi-category food beverage company. Its chief executive, as recorded, is Mark Clouse. Smart Balance offers products and services including Buttery Spreads, Peanut Butters, and Cooking Spray. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its legal entity is CONAGRA FOODS, INC. Similar companies include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Smart Balance was founded in 1997 and is headquartered in Mountain Lakes, United States. Operations focus on the food and beverage sector, with products including buttery spreads, butter, peanut butter, cooking oils, sprays, and mayonnaise. These items are formulated to be gluten-free, trans fat-free, and dairy-free. Availability is limited to the USA market, serving consumer needs in spreads and condiments.
- Headquarters Mountain Lakes, United States
- SectorsConsumer
- Phone•••• ••••
- Website smartbalance.com
- Social LinkedIn X Facebook YouTube
- Legal Name Conagra Foods, Inc.
Products & Services of Smart Balance
Smart Balance offers a comprehensive portfolio of products and services, including Buttery Spreads, Peanut Butters, and Cooking Spray.
Butter alternatives for everyday cooking and spreading
Nut-based spreads for snacks and meals
Non-stick spray for easy food preparation
Apps and channels of Smart Balance
its YouTube channel Conagra Brands has 4.43K subscribers and 30 videos.
Videos from Smart Balance
The most watched videos on Smart Balance's YouTube channel, Conagra Brands (4.43K subscribers). Click a video to play it here.
More on Conagra Brands.
People of Smart Balance
1 people are tracked at Smart Balance (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mark Clouse | CEO | Leadership |
Complete people profiles for Smart Balance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Similar companies to Smart Balance
Smart Balance has 3 listed similar companies in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed similar companies of Smart Balance
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- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Smart Balance
The website of Smart Balance (smartbalance.com) receives about 5.5K visits a month.
- Monthly visits5.5K
▼ 45% vs previous month
Websites whose visitors overlap most with Smart Balance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boulderbrands.com | 100% | View details | |||
| kerry.com | 80% | 177.7K | #221,225 | View details | |
| amrice.com | 75% | View details | |||
| bordendairy.com | 61% | 16.8K | #1,268,098 | View details | |
| olivio.com | 55% | 5.8K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Smart Balance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Smart Balance (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Frequently Asked Questions about Smart Balance
Smart Balance was founded in 1997.
Smart Balance is headquartered in Mountain Lakes, United States. It is registered at Mountain Lakes, New Jersey, United States.
Mark Clouse is the CEO of Smart Balance, as recorded in our data.
Smart Balance was founded in 1997 and is headquartered in Mountain Lakes, United States. Operations focus on the food and beverage sector, with products including buttery spreads, butter, peanut butter, cooking oils, sprays, and mayonnaise. These items are formulated to be gluten-free, trans fat-free, and dairy-free. Availability is limited to the USA market, serving consumer needs in spreads and condiments.
Smart Balance's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Smart Balance offers Buttery Spreads, Peanut Butters, and Cooking Spray.
Smart Balance operates through Conagra Foods, Inc..