About Smart Financial Credit Union
Smart Financial Credit Union is a Financial Services company based in Houston (United States) founded in 1934. Urban financial services are provided by the credit union. Its chief executive, as recorded, is Larry Seidl. Its website smartcu.org draws about 46 thousand monthly visits. Smart Financial Credit Union offers products and services including Auto Loans, Personal Checking, Home Loans, and Online Banking. Its focus areas include Banks and Co-Operative Banks. Its competitors include Gesa Credit Union, TDECU and Simmons Bank.
Company details
Smart Financial Credit Union was established in 1934 in Houston, United States, as an urban-focused financial institution. Core operations center on member-based banking, including savings accounts, loans, and credit services. The organization serves local communities through its domain, smartcu.org. Leadership is held by CEO Larry Seidl, with activities aligned to the credit union sector for everyday financial needs.
- Headquarters Houston, United States
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Website smartcu.org
- Social LinkedIn X Facebook Instagram
- Legal Name Smart Financial Credit Union
- Latest Funding Round$80M (USD), Debt – Conventional
Feb 2019
- Investors
Products & Services of Smart Financial Credit Union
Smart Financial Credit Union offers a comprehensive portfolio of products and services, including Auto Loans, Personal Checking, Home Loans, and Online Banking.
Financing for vehicle purchases and refinancing options.
Accounts for everyday transactions and fee management.
Mortgage and equity loans for home financing needs.
Platform for account management and bill payments.
Apps and channels of Smart Financial Credit Union
Smart Financial Credit Union publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Smart Financial Credit Union
- Total Rounds 1
- Last Round Debt – Conventional — $80M
- First Round $80M
(Feb 2019)
- Investors Count 1
All 1 funding rounds of Smart Financial Credit Union with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $80M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Smart Financial Credit Union
Smart Financial Credit Union has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Crystal Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Debt financing is offered to US tech and offline companies. | 1993 | crystalfinco.com | Boston, United States |
Investor details for Smart Financial Credit Union
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smart Financial Credit Union
1 people are tracked at Smart Financial Credit Union (1 in leadership).
| Name | Role | Group |
|---|---|---|
Larry Seidl | CEO | Leadership |
Complete people profiles for Smart Financial Credit Union
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smart Financial Credit Union
2 dated milestones of Smart Financial Credit Union across 85 years, from founding to its latest funding, stage changes and deals.
- Founded Smart Financial Credit Union is founded.
- Funding First funding round of $80.0M.
Competitors of Smart Financial Credit Union
Smart Financial Credit Union has 3 listed competitors in our database. They include Gesa Credit Union, TDECU and Simmons Bank.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gesa.com | 1953 | Richland, United States | 652 | Urban credit union | ||
| tdecu.org | 1955 | Lake Jackson, United States | 890 | Provides checking, savings, loans, credit cards, and mortgages to members. | ||
| simmonsbank.com | 1903 | Pine Bluff, United States | 3,007 | Commercial banking services are provided to businesses and individuals. |
Detailed competitors of Smart Financial Credit Union
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Smart Financial Credit Union
The website of Smart Financial Credit Union (smartcu.org) receives about 45.9K visits a month and ranks #555,893 among all websites worldwide, #7,255 in Banking Credit and Lending.
- Monthly visits45.9K
▲ 10.3% vs previous month
- Unique visitors11.3K
per month
- Global rank#555,893
among all websites
- Category rank#7,255
Finance · Banking Credit and Lending
- Bounce rate15%
- Pages per visit4.7
- Average visit2 min 56 sec
- DevicesDesktop 70% · Mobile 30%
Websites whose visitors overlap most with Smart Financial Credit Union. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fccu.org | fccu.org | 100% | #104,284 | – | |
secure-smartcu.com | secure-smartcu.com | 92% | – | ||
| hcfcu.com | 84% | 680.7K | #2,637,087 | View details | |
peoplescu.org | peoplescu.org | 79% | #799,854 | – | |
| usccu.org | 78% | 680.7K | #327,882 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smart Financial Credit Union
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Smart Financial Credit Union
Smart Financial Credit Union was founded in 1934 and raised its 1st funding round 85 years after it was founded.
Smart Financial Credit Union is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Larry Seidl is the CEO of Smart Financial Credit Union, as recorded in our data.
Smart Financial Credit Union was established in 1934 in Houston, United States, as an urban-focused financial institution. Core operations center on member-based banking, including savings accounts, loans, and credit services. The organization serves local communities through its domain, smartcu.org. Leadership is held by CEO Larry Seidl, with activities aligned to the credit union sector for everyday financial needs.
Smart Financial Credit Union's top competitors include Simmons Bank, Gesa Credit Union and TDECU.
Smart Financial Credit Union offers Auto Loans, Personal Checking, Home Loans, and Online Banking.
Smart Financial Credit Union has 1 investor. Key investors include Crystal Financial.
Smart Financial Credit Union operates through Smart Financial Credit Union.
Yes. Smart Financial Credit Union publishes Smart Financial Mobile App and 1 more app, with over 50,000 downloads.