About Smart in the Dark
Smart in the Dark is a company based in Kungalv (Sweden) founded in 2011 by Ann Sofie Hermansson. It operates as a D2C and B2C. Smart in the Dark offers products and services including Reflective Beanies, Reflective Bags, Reflective Shawl, and Reflective Belt. Smart in the Dark operates in a competitive market with competitors including John Henric, Stutterheim, Grundens, Eytys and Flashe Gaming, among others.
- Headquarter Kungalv, Sweden
- Founders Ann Sofie Hermansson
- SectorsIndustrial Goods & ManufacturingConsumer
- Website smartinthedark.com
- Social Facebook Instagram
Products & Services of Smart in the Dark
Smart in the Dark offers a comprehensive portfolio of products and services, including Reflective Beanies, Reflective Bags, Reflective Shawl, and Reflective Belt.
Hats with reflective materials for enhanced visibility in dark.
Bags featuring reflective elements for safety in traffic.
Trendy shawl with reflective patterns for everyday protection.
Belt with reflective design to improve visibility outdoors.
People of Smart in the Dark
1 people are tracked at Smart in the Dark (1 in leadership).
| Name | Role | Group |
|---|---|---|
Ann Sofie Hermansson | Founder | Leadership |
Complete people profiles for Smart in the Dark
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- Team structure
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Competitors of Smart in the Dark
Smart in the Dark operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as John Henric, Stutterheim, Grundens, Eytys and Flashe Gaming, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| johnhenric.com | 2008 | Lund, Sweden | $7.36M | – | Multi-category men's fashion products are offered via an internet-first brand. | |
| stutterheim.com | 2010 | Stockholm, Sweden | – | – | High-quality rainwear and accessories are designed and retailed. | |
| grundens.com | 1911 | Poulsbo, United States | – | – | Provides high-quality fishing clothing, accessories, and equipment for enthusiasts. | |
| eytys.com | 2001 | Stockholm, Sweden | – | – | Internet first brands of luxury wear apparels & footwear for men and women | |
| flashegaming.com | 2018 | Linkoping, Sweden | – | – | Multi-category fashion and accessories for gamers are provided online. | |
| sveasvea.com | 1998 | Boras, Sweden | – | – | Multi-category fashion products are offered via an internet-first brand. | |
| thestagecollective.com | 2020 | Stockholm, Sweden | – | – | Operates a direct-to-consumer brand offering fashion products. |
Detailed competitors of Smart in the Dark
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Similar companies to Smart in the Dark
10 companies that operate in the same segment as Smart in the Dark (Industrial Safety Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
EHS and quality management software is provided for manufacturing. | 1992 | Toronto, Ontario, Canada | USD 122.54 M | – | – | |
Cloud-based QEHS and operational risk software is provided. | 1999 | Chicago, Illinois, United States | USD 26.5 M | USD 6.02 M | 268 | |
Distributor of water, wastewater, and fire protection products | 2017 | Saint Louis, Missouri, United States | USD 66.99 M | USD 7.65 B | 5,700 | |
Bicycle manufacturing, sales, and accessory services in India. | 1956 | Gurugram, Haryana, India | – | USD 246.88 M | 2,472 | |
AI-based wearables are supplied for employee personal safety. | 2017 | Lincoln, United Kingdom | USD 11.78 M | – | 32 | |
Safety, health, and environmental technologies are developed and supplied internationally. | 1894 | Amersham, England, United Kingdom | – | USD 3.42 B | 9,290 | |
Smart safety wearables are designed and manufactured for worker protection. | 2016 | Hyderabad, Telangana, India | USD 1.07 M | USD 27.25 K | – | |
Cloud-based compliance solutions for health and safety risks are provided. | 2000 | Fort Lauderdale, Florida, United States | USD 7.02 M | USD 6.23 M | 204 | |
Provider of AI powered proactive safety solutions for industrial workplaces | 2021 | Limerick, Limerick, Ireland | USD 54.13 M | – | – | |
Software solutions for sustainability, EHS, and risk management are offered. | 2000 | Bois-colombes, Hauts-de-seine, France | USD 15 M | – | 118 |
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Frequently Asked Questions about Smart in the Dark
Smart in the Dark was founded in 2011.
Smart in the Dark is headquartered in Kungalv, Sweden. It is registered at Kungalv, Vastra Gotaland, Sweden.
Smart in the dark creates stylish reflective products like hats, bags, and accessories to enhance visibility and safety in low-light environments. Founded in 2011 by Ann-Sofie Hermansson, the company operates an online webshop with worldwide shipping, focusing on high-quality, sustainable materials. It targets consumers, including adults, children, and pet owners, who prioritize traffic safety. Based in Sweden, it emphasizes innovative designs for everyday use.
Smart in the Dark's top competitors include Stutterheim, John Henric and Eytys.
Smart in the Dark offers Reflective Beanies, Reflective Bags, Reflective Shawl, and Reflective Belt.