About Smart Paws
Smart Paws is a Consumer company based in Bad Schwartau (Germany) founded in 2019, and was acquired by Trupanion in August 2022. It operates as a platform offering pet insurance. It operates in the Consumer and Financial Services sectors. Its chief executive is Sven Isenberg. Smart Paws offers products and services including Pet Insurance Policy and Claim Processing Service. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is Smart Paws GmbH.
Company details
The company was founded in 2019 in Bad Schwartau, Germany, and operates in the pet insurance sector. Coverage is extended to illnesses, diseases, and injuries that occur during a pets lifetime via an online platform. Standard policy features include veterinary treatments and hospitalization for illnesses or injuries, prescription medications and dressings, emergency dental care, and worldwide emergency treatment for up to three months.
- Headquarters Bad Schwartau, Germany
- Stage Acquired
- SectorsConsumerFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website smartpaws.de
- Social LinkedIn Facebook Instagram
- Acquired by Trupanion (Aug 2022)
- Legal Name Smart Paws Gmbh
Products & Services of Smart Paws
Smart Paws offers a comprehensive portfolio of products and services, including Pet Insurance Policy and Claim Processing Service.
Provides coverage for pet health expenses and veterinary care.
Handles submissions and payments for pet-related insurance claims.
Investors in Smart Paws
Smart Paws has secured backing from 1 investor. Prominent investors backing the company include Trupanion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Medical insurance for pets is offered by Trupanion. | 2000 | trupanion.com | Seattle, United States |
Investor details for Smart Paws
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People of Smart Paws
1 people are tracked at Smart Paws (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sven Isenberg | CEO & MD | Leadership |
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Timeline of Smart Paws
2 dated milestones of Smart Paws across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Smart Paws is founded.
- Exit Acquired by Trupanion.
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Smart Paws (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Related news about Smart Paws
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Frequently Asked Questions about Smart Paws
Smart Paws was founded in 2019.
Smart Paws is headquartered in Bad Schwartau, Germany. It is registered at Bad Schwartau, Schleswig-holstein, Germany.
Sven Isenberg is the current CEO of Smart Paws.
The company was founded in 2019 in Bad Schwartau, Germany, and operates in the pet insurance sector. Coverage is extended to illnesses, diseases, and injuries that occur during a pets lifetime via an online platform. Standard policy features include veterinary treatments and hospitalization for illnesses or injuries, prescription medications and dressings, emergency dental care, and worldwide emergency treatment for up to three months.
Smart Paws offers Pet Insurance Policy and Claim Processing Service.
Smart Paws has 1 investor. Key investors include Trupanion.
Smart Paws operates through Smart Paws Gmbh.
Yes. Smart Paws was acquired by Trupanion in August 2022.

