About Smart
Smart is a company based in Sydney (Australia) founded in 2000 by Ben Lilley and Paul Findlay was acquired by McCann in September 2011. It operates as a Professional Services. Smart offers products and services including Salary Packaging and Novated Leasing. Smart operates in a competitive market with competitors including Xponential Fitness, Carnival Corporation, Forum Brands, Tegna and Pico Group, among others.
- Headquarter Sydney, Australia
- Founders Ben Lilley, Paul Findlay
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website smart.com.au
- Social LinkedIn Facebook Instagram YouTube
- Acquired by McCann (Sep 2011)
- Legal Name Smartsalary Pty Ltd
- Investors
- Acquired byMcCann
(Sep 2011)
Products & Services of Smart
Smart offers a comprehensive portfolio of products and services, including Salary Packaging and Novated Leasing.
Salary packaging is offered to reduce taxable income.
Novated leasing is provided for cost-effective car ownership.
Apps and channels of Smart
its YouTube channel Smart has 617 subscribers and 30 videos.
Videos from Smart
The most watched videos on Smart's YouTube channel, Smart (617 subscribers). Click a video to play it here.
More on Smart.
Investors in Smart
Smart has secured backing from 1 investor. Prominent investors backing the company include McCann Worldgroup.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
McCann Worldgroup is recognized as a global network of specialty marketing agencies. | 1912 | mccannworldgroup.com | New York, United States |
Investor details for Smart
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People of Smart
2 people are tracked at Smart (2 in leadership).
| Name | Role | Group |
|---|---|---|
Ben Lilley | Co-Founder | Leadership |
Paul Findlay | Co-Founder | Leadership |
Complete people profiles for Smart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Smart
2 dated milestones of Smart across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Smart is founded.
- Exit Acquired by McCann.
Competitors of Smart
Smart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xponential Fitness, Carnival Corporation, Forum Brands, Tegna and Pico Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xponential.com | 1999 | Irvine, United States | – | 877 | Branding services are provided to clients by Xponential Fitness. | |
| carnivalcorp.com | 1972 | Miami, United States | – | 92,000 | Provider of brand design services | |
| forumbrands.com | 2020 | Palo Alto, United States | $51.38M | 4 | Platform offering brand management solutions | |
| tegna.com | 1926 | Mclean, United States | – | – | Digital media broadcasting and TV services are operated by Tegna. | |
| pico.com | 1969 | Hong Kong, China | $11M | – | Marketing and branding services are provided internationally by Pico Group. | |
| teamwass.com | 2002 | Los Angeles, United States | – | 757 | Digital marketing, branding, and SMM services are offered. | |
| 99designs.com | 2008 | San Francisco, United States | $45M | 16 | Provider of graphic design marketplace | |
| whp-global.com | 2019 | New York, United States | $725M | 54 | Branding services are provided globally by WHP Global. | |
| stran.com | 1994 | Quincy, United States | – | 98 | Event management, branding, and printing services are offered. |
Detailed competitors of Smart
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Smart
The website of Smart (smart.com.au) receives about 451.3K visits a month and ranks #127,804 among all websites worldwide, #3,377 in Marketing and Advertising.
- Monthly visits451.3K
▲ 43.8% vs previous month
- Unique visitors158.6K
per month
- Global rank#127,804
among all websites
- Category rank#3,377
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit3.7
- Average visit3 min 01 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Smart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ibisworld.com.au | ibisworld.com.au | 100% | – | #1,230,414 | – |
| domain.com.au | 93% | 20.2M | #2,660 | View details | |
| auspost.com.au | 79% | – | #1,683 | View details | |
| realestate.com.au | 69% | – | #556 | View details | |
novatedleaseaustralia.com.au | novatedleaseaustralia.com.au | 66% | – | #216,060 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Smart
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Smart
Complete news archive for Smart
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Smart
10 companies that operate in the same segment as Smart (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Smart
Smart was founded in 2000.
Smart is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Smart, operating as Smartsalary Pty Ltd, is engaged in providing salary packaging and novated leasing services across Australia. These services are designed to help employees reduce taxable income through benefits arrangements with employers. The company caters to various industries including corporate, government, healthcare, mining, not-for-profit, and education sectors. Solutions such as salary packaging for portable electronics, superannuation contributions, and novated leasing for vehicles, including electric vehicles, are offered to maximize tax savings for clients.
Smart's top competitors include Xponential Fitness, Carnival Corporation and Forum Brands.
Smart offers Salary Packaging and Novated Leasing.
Smart has 1 investor. Key investors include McCann Worldgroup.
Smart operates through Smartsalary Pty Ltd.
Yes. Smart was acquired by McCann in September 2011.
The website of Smart receives about 451 thousand visits a month and ranks #127,804 among all websites worldwide.