About SmartAsset
SmartAsset is a company based in New York (United States) founded in 2012.. SmartAsset has raised $161.43 million across 8 funding rounds from investors including Focus Financial Partners, New York Life Insurance and FJ Labs. SmartAsset has completed 1 acquisition, including Deft Sales. SmartAsset offers products and services including Financial Calculators and Advisor Matching Service. SmartAsset operates in a competitive market with competitors including NerdWallet, LendingTree, Raisin, Modern Finance and Simplist, among others.
- Headquarter New York, United States
- Stage Unicorn
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smartasset Advisors, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$161.43 M (USD)
in 8 rounds
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Latest Funding Round
$110 M (USD), Series D
Jun 24, 2021
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Investors
Focus Financial Partners
& 19 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of SmartAsset
SmartAsset offers a comprehensive portfolio of products and services, including Financial Calculators and Advisor Matching Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online calculators for taxes, mortgages, and retirement planning.
Service to connect users with vetted financial advisors.
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Leadership Team
29 people
Software Development Team
27 people
Sales and Marketing
18 people
Senior Team
15 people
Data Analysis and Operations Team
8 people
Finance and Accounting
7 people
Account Team
6 people
Human Resources and Administration
2 people
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Funding Insights of SmartAsset
SmartAsset has successfully raised a total of $161.43M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $110 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series D — $110.0M
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First Round
First Round
(21 May 2012)
- Investors Count 20
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series D - SmartAsset | Valuation | TTV Capital | |
| Jun, 2018 | Amount | Series C - SmartAsset | Valuation | Focus Financial Partners | |
| Sep, 2016 | Amount | Series B - SmartAsset | Valuation | IA Capital Group |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SmartAsset
SmartAsset has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Focus Financial Partners, New York Life Insurance and FJ Labs. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made by TTV Capital in early-stage fintech companies.
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Founded Year | Domain | Location | |
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Seed and early-stage tech investments are made in US companies.
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Founded Year | Domain | Location | |
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Investments are made in US seed and early-stage tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SmartAsset
SmartAsset has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Deft Sales. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Lead generation and digital marketing services are provided to businesses.
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2020 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SmartAsset
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartasset Comparisons
Competitors of SmartAsset
SmartAsset operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NerdWallet, LendingTree, Raisin, Modern Finance and Simplist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App-based comparison platform for financial products
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| domain | founded_year | HQ Location |
Provider of a platform for loan and other consumer financial product comparison
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| domain | founded_year | HQ Location |
Comparison platform for bank accounts
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| domain | founded_year | HQ Location |
An online marketplace connects banks for deposit liquidity exchange.
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| domain | founded_year | HQ Location |
Mortgage loan offers from multiple lenders are compared online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartasset
Frequently Asked Questions about SmartAsset
When was SmartAsset founded?
SmartAsset was founded in 2012.
Where is SmartAsset located?
SmartAsset is headquartered in New York, United States. It is registered at New York, New York, United States.
Is SmartAsset a funded company?
SmartAsset is a funded company, having raised a total of $161.43M across 8 funding rounds to date. The company's 1st funding round was a Series B of $12M, raised on May 21, 2012.
What does SmartAsset do?
Founded in 2012 and based in New York, United States, SmartAsset operates as an online platform in the financial technology sector. Comparisons of financial products such as home buying options, retirement plans, life insurance, student loans, refinancing, credit cards, and checking accounts are facilitated. A decision engine and optimization tool are utilized to evaluate strategy effectiveness, assess financing costs, and recommend products tailored to individual user circumstances.
Who are the top competitors of SmartAsset?
SmartAsset's top competitors include NerdWallet, LendingTree and Raisin.
What products or services does SmartAsset offer?
SmartAsset offers Financial Calculators and Advisor Matching Service.
How many acquisitions has SmartAsset made?
SmartAsset has made 1 acquisition, including Deft Sales.
Who are SmartAsset's investors?
SmartAsset has 20 investors. Key investors include Focus Financial Partners, New York Life Insurance, FJ Labs, Peterson Partners, and TTV Capital.
What is SmartAsset's valuation?
The valuation of SmartAsset is $1B as of Jun 2021.
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