About SmartBite
SmartBite is a Consumer company based in Petaling Jaya (Malaysia) founded in 2016. Restaurant aggregator and lunch delivery platform. SmartBite has raised $99.87 thousand across 3 funding rounds from investors including Rhombus Connexion, Orbit Startups and Marna Capital. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Restaurant Aggregator. Its competitors include Pop Meals, DeliverEat and FoodTime; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2016 in Petaling Jaya, Malaysia, SmartBite operates in the food delivery sector as a platform for working professionals. Menus from various restaurants are sent to users via SMS for easy access. Online ordering is enabled through partnerships with catering companies, supporting team lunches and annual dinners. The service focuses on aggregating options and streamlining lunch deliveries in urban areas.
- Headquarters Petaling Jaya, Malaysia
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website trysmartbite.com
- Social LinkedIn X Facebook
- Total Equity Funding$99.87K (USD)
in 3 rounds
- InvestorsRhombus Connexion
& 3 more
Funding Insights of SmartBite
SmartBite has successfully raised a total of $99.87K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $99,874
- Total Rounds 3
- Investors Count 4
All 3 funding rounds of SmartBite with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | Seed | – | Orbit Startups | – | |
| Sep 2019 | $99,874 | Seed | – | – | – |
| Sep 2016 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in SmartBite
SmartBite has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Rhombus Connexion, Orbit Startups and Marna Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are incubated across sectors without restrictions. | orbitstartups.com | Shanghai, China | ||
An investment firm focused on long-term growth and portfolio performance. | marnacapital.com | Kuala Lumpur, Malaysia | ||
Diversified operations are conducted across food industries. | 2015 | rhombusconnexion.com | Puchong, Malaysia | |
| noodles.my |
Investor details for SmartBite
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SmartBite
10 people are tracked at SmartBite (2 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Gabriele Fadda | Group CEO | Leadership |
Vinodh Naidu | Regional Head Of Corporate | Leadership |
Saeed Rasekh | Finance Manager | Team |
Davide Pasqualini | Commercial Advisor | Team |
Sam Walton | Business Development Manager | Team |
Janessa Marie Guevara | Key Account Specialist | Team |
Adrian Lee | Corporate Sales Manager | Team |
Anne Kimber Obanil - Nicolas | Sales Support Associate | Team |
Bryan Joseph Laurente | Business Development Executive | Team |
Joy Diana | Key Account Specialist | Team |
Complete people profiles for SmartBite
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SmartBite
3 dated milestones of SmartBite across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SmartBite is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Competitors of SmartBite
SmartBite has 3 listed competitors in our database, 2 of them funded. They include Pop Meals, DeliverEat and FoodTime.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popmeals.com.my | 2015 | Kuala Lumpur, Malaysia | $27.22M | On-demand food is delivered via an internet-first restaurant platform. | ||
| delivereat.my | 2012 | Kuala Lumpur, Malaysia | $450,635 | Online food delivery company | ||
| foodtime.asia | 2016 | Kuala Lumpur, Malaysia | Food is ordered online from partnered restaurants via a platform. |
Detailed competitors of SmartBite
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SmartBite
The website of SmartBite (trysmartbite.com) receives about 9K visits a month.
- Monthly visits9K
▼ 25.7% vs previous month
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Related news about Smartbite
Complete news archive for SmartBite
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Frequently Asked Questions about SmartBite
SmartBite was founded in 2016.
SmartBite is headquartered in Petaling Jaya, Malaysia. It is registered at Petaling Jaya, Selangor, Malaysia.
SmartBite is a funded company, having raised a total of $99.87K across 3 funding rounds to date.
Founded in 2016 in Petaling Jaya, Malaysia, SmartBite operates in the food delivery sector as a platform for working professionals. Menus from various restaurants are sent to users via SMS for easy access. Online ordering is enabled through partnerships with catering companies, supporting team lunches and annual dinners. The service focuses on aggregating options and streamlining lunch deliveries in urban areas.
SmartBite's top competitors include Pop Meals, FoodTime and DeliverEat.
SmartBite has 4 investors. Key investors include Rhombus Connexion, Orbit Startups, Marna Capital, and noodles.my.