About Smartify
Smartify is a company based in London (United Kingdom) founded in 2015 by Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, and Anna Lowe. It operates as a Freemium. Smartify has raised $3.19 million across 6 funding rounds from investors including Pembroke VCT, European Union and Metavallon. Smartify offers products and services including Smartify App. Smartify operates in a competitive market with competitors including Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others.
- Headquarter London, United Kingdom
- Founders Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, Anna Lowe
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Smartify Cic
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.19 M (USD)
in 6 rounds
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Latest Funding Round
$1.87 M (USD), Seed
Jan 30, 2025
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Investors
Pembroke VCT
& 4 more
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Employee Count
Employee Count
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Products & Services of Smartify
Smartify offers a comprehensive portfolio of products and services, including Smartify App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An app for exploring art and cultural places.
Funding Insights of Smartify
Smartify has successfully raised a total of $3.19M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.87 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Seed — $1.9M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2025 | Amount | Seed - Smartify | Valuation | Metavallon | |
| Nov, 2020 | Amount | Seed - Smartify | Valuation | Pembroke VCT |
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| Jan, 2018 | Amount | Grant - Smartify | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smartify
Smartify has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Pembroke VCT, European Union and Metavallon. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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VC firm and startup accelerator
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Founded Year | Domain | Location | |
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Venture capital funding is provided by Pembroke VCT to growth-stage companies.
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Founded Year | Domain | Location | |
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Government agency and accelerator focusing on innovative startups and SMEs
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smartify
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smartify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartify Comparisons
Competitors of Smartify
Smartify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Interactive mobile guide apps for museum experiences are provided.
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| domain | founded_year | HQ Location |
App that provides interactive content-based guides for museum visitors
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| domain | founded_year | HQ Location |
Provides an interactive content management system for art galleries.
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| domain | founded_year | HQ Location |
Offers AI-guided personalized museum tours, analytics, and visitor experiences for cultural institutions.
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| domain | founded_year | HQ Location |
Offers AI-driven 3D tools for artists, designers, and engineers to showcase work.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartify
Frequently Asked Questions about Smartify
When was Smartify founded?
Smartify was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is Smartify located?
Smartify is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Smartify a funded company?
Smartify is a funded company, having raised a total of $3.19M across 6 funding rounds to date. The company's 1st funding round was a Grant of $61.97K, raised on Oct 04, 2016.
What does Smartify do?
A platform for discovering art and culture is offered by Smartify. Museums, galleries, and cultural organizations are partnered with to provide personalized content. Exploration of global collections and travel planning tools are facilitated. Users are enabled to save and share favorite artworks through the app. The service is designed for both home and on-the-go cultural engagement.
Who are the top competitors of Smartify?
Smartify's top competitors include Guru Experience, Oklahoma City National Memorial & Museum and PixelStix.
What products or services does Smartify offer?
Smartify offers Smartify App.
Who are Smartify's investors?
Smartify has 5 investors. Key investors include Pembroke VCT, European Union, Metavallon, EIC Fund, and MassChallenge.