Smartify

London, United Kingdom Founded: 2015 • Age: 11 yrs
A mobile app for exploring art and cultural experiences is provided.
Annual revenue - Latest available
Total funding $3.2M 6 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 1 Services tracked
Competitors 7 Brand Intelligence

About Smartify

Smartify is a company based in London (United Kingdom) founded in 2015 by Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, and Anna Lowe. It operates as a Freemium. Smartify has raised $3.19 million across 6 funding rounds from investors including Pembroke VCT, European Union and Metavallon. Smartify offers products and services including Smartify App. Smartify operates in a competitive market with competitors including Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others.

  • Headquarter London, United Kingdom
  • Founders Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, Anna Lowe
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Smartify Cic
Operational Areas
Media & Entertainment → Music, Audio & Performing Arts Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.19 M (USD)

    in 6 rounds

  • Latest Funding Round
    $1.87 M (USD), Seed

    Jan 30, 2025

  • Investors
  • Employee Count
    Not available
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Products & Services of Smartify

Smartify offers a comprehensive portfolio of products and services, including Smartify App.

Product name locked
Category locked
Primary

An app for exploring art and cultural places.

Funding Insights of Smartify

Smartify has successfully raised a total of $3.19M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.87 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Smartify

Smartify has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Pembroke VCT, European Union and Metavallon.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
VC firm and startup accelerator
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Venture capital funding is provided by Pembroke VCT to growth-stage companies.
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Government agency and accelerator focusing on innovative startups and SMEs
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Investor details for Smartify

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Investments & Acquisitions by Smartify

Investments
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Investment portfolio details for Smartify

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Smartify

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Detailed financials for Smartify

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Smartify Comparisons

Smartify Primary company
Description
A mobile app for exploring art and cultural experiences is p...
Location
London, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Smartify

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Competitors of Smartify

Smartify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others.

Company Name Domain Founded year HQ Location Description
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Interactive mobile guide apps for museum experiences are provided.
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App that provides interactive content-based guides for museum visitors
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Provides an interactive content management system for art galleries.
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Offers AI-guided personalized museum tours, analytics, and visitor experiences for cultural institutions.
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Offers AI-driven 3D tools for artists, designers, and engineers to showcase work.
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Detailed competitors of Smartify

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Latest news on Smartify

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Complete news archive for Smartify

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Frequently Asked Questions about Smartify

Smartify was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Smartify is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Smartify is a funded company, having raised a total of $3.19M across 6 funding rounds to date.

A platform for discovering art and culture is offered by Smartify. Museums, galleries, and cultural organizations are partnered with to provide personalized content. Exploration of global collections and travel planning tools are facilitated. Users are enabled to save and share favorite artworks through the app. The service is designed for both home and on-the-go cultural engagement.

Smartify's top competitors include Guru Experience, Oklahoma City National Memorial & Museum and PixelStix.

Smartify offers Smartify App.

Smartify has 5 investors. Key investors include Pembroke VCT, European Union, Metavallon, EIC Fund, and MassChallenge.

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