About Smartify
Smartify is a company based in London (United Kingdom) founded in 2015 by Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, and Anna Lowe. It operates as a Freemium. Smartify has raised $3.19 million across 6 funding rounds from investors including Pembroke VCT, European Union and Metavallon. Smartify offers products and services including Smartify App. Smartify operates in a competitive market with competitors including Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others.
- Headquarter London, United Kingdom
- Founders Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, Anna Lowe
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Smartify Cic
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Annual Revenue
Not available
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Net Profit
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EBITDA
Not available
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Total Equity Funding
$3.19 M (USD)
in 6 rounds
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Latest Funding Round
$1.87 M (USD), Seed
Jan 30, 2025
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Investors
Pembroke VCT
& 4 more
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Employee Count
Not available
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Products & Services of Smartify
Smartify offers a comprehensive portfolio of products and services, including Smartify App.
An app for exploring art and cultural places.
Funding Insights of Smartify
Smartify has successfully raised a total of $3.19M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.87 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Smartify
Smartify has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Pembroke VCT, European Union and Metavallon.
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VC firm and startup accelerator
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Venture capital funding is provided by Pembroke VCT to growth-stage companies.
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Government agency and accelerator focusing on innovative startups and SMEs
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Investor details for Smartify
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Smartify
Investment portfolio details for Smartify
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Verified entity values are shown only after access is granted.
Financial Statements - Smartify
Detailed financials for Smartify
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
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Smartify Comparisons
Peer comparison for Smartify
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Smartify
Smartify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Guru Experience, Oklahoma City National Memorial & Museum, PixelStix, AITourPilot and RunFox, among others.
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Interactive mobile guide apps for museum experiences are provided.
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App that provides interactive content-based guides for museum visitors
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Provides an interactive content management system for art galleries.
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Offers AI-guided personalized museum tours, analytics, and visitor experiences for cultural institutions.
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Offers AI-driven 3D tools for artists, designers, and engineers to showcase work.
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Detailed competitors of Smartify
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Smartify
Complete news archive for Smartify
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Smartify
Smartify was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Smartify is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Smartify is a funded company, having raised a total of $3.19M across 6 funding rounds to date.
A platform for discovering art and culture is offered by Smartify. Museums, galleries, and cultural organizations are partnered with to provide personalized content. Exploration of global collections and travel planning tools are facilitated. Users are enabled to save and share favorite artworks through the app. The service is designed for both home and on-the-go cultural engagement.
Smartify's top competitors include Guru Experience, Oklahoma City National Memorial & Museum and PixelStix.
Smartify offers Smartify App.
Smartify has 5 investors. Key investors include Pembroke VCT, European Union, Metavallon, EIC Fund, and MassChallenge.