About Smartify
Smartify is a Media & Entertainment company based in London (United Kingdom) founded in 2015 by Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, and Anna Lowe. A mobile app for exploring art and cultural experiences is provided. It operates on a Freemium model. Smartify has raised $3.19 million across 6 funding rounds from investors including Pembroke VCT, European Union and Metavallon. Its website smartify.org draws about 157 thousand monthly visits. Smartify offers products and services including Smartify App. Its focus areas include Technology, Mobile Apps and Cultural Exploration. Its legal entity is Smartify CIC.
Company details
A platform for discovering art and culture is offered by Smartify. Museums, galleries, and cultural organizations are partnered with to provide personalized content. Exploration of global collections and travel planning tools are facilitated. Users are enabled to save and share favorite artworks through the app. The service is designed for both home and on-the-go cultural engagement.
- Headquarters London, United Kingdom
- Founders Thanos Kokkiniotis, Ron Vrijmoet, Nick Mueller, Anna Lowe
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website smartify.org
- Social LinkedIn X Facebook Instagram
- Legal Name Smartify Cic
- Total Equity Funding$3.19M (USD)
in 6 rounds
- Latest Funding Round$1.87M (USD), Seed
Jan 2025
- InvestorsPembroke VCT
& 4 more
Products & Services of Smartify
Smartify offers a comprehensive portfolio of products and services, including Smartify App.
An app for exploring art and cultural places.
Apps and channels of Smartify
Smartify publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Smartify
Smartify has successfully raised a total of $3.19M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.87 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.19M
- Total Rounds 6
- Last Round Seed — $1.87M
- Investors Count 5
All 6 funding rounds of Smartify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $1.87M | Seed | – | Metavallon | |
| Nov 2020 | $1.32M | Seed | – | Pembroke VCT | – |
| Jan 2018 | $61,968 | Grant | – | – | |
| Aug 2017 | $62,087 | Grant | – | – | |
| Jan 2017 | $52,644 | Grant | – | – | |
| Oct 2016 | Grant | – | – |
5 investors in total: 5 institutional.
Investors in Smartify
Smartify has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Pembroke VCT, European Union and Metavallon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm and startup accelerator | metavallon.vc | Athens, Greece | ||
Venture capital funding is provided by Pembroke VCT to growth-stage companies. | 2013 | pembrokevct.com | Kensington, United Kingdom | |
Government agency and accelerator focusing on innovative startups and SMEs | eicfund.eu | Brussels, Belgium | ||
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Smartify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smartify
4 people are tracked at Smartify (4 in leadership).
| Name | Role | Group |
|---|---|---|
Thanos Kokkiniotis | Co-Founder | Leadership |
Ron Vrijmoet | Co-Founder | Leadership |
Nick Mueller | Co-Founder | Leadership |
Anna Lowe | Co-Founder | Leadership |
Complete people profiles for Smartify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smartify
3 dated milestones of Smartify across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Smartify is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.9M.
Web traffic of Smartify
The website of Smartify (smartify.org) receives about 156.9K visits a month and ranks #197,648 among all websites worldwide, #5,437 in Marketing and Advertising.
- Monthly visits156.9K
▲ 20.2% vs previous month
- Unique visitors52K
per month
- Global rank#197,648
among all websites
- Category rank#5,437
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit7.7
- Average visit7 min 53 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Smartify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
artnewsjapan.com | artnewsjapan.com | 100% | #208,430 | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Smartify
Complete news archive for Smartify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Smartify
Smartify was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Smartify is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Smartify is a funded company, having raised a total of $3.19M across 6 funding rounds to date.
A platform for discovering art and culture is offered by Smartify. Museums, galleries, and cultural organizations are partnered with to provide personalized content. Exploration of global collections and travel planning tools are facilitated. Users are enabled to save and share favorite artworks through the app. The service is designed for both home and on-the-go cultural engagement.
Smartify offers Smartify App.
Smartify has 5 investors. Key investors include Pembroke VCT, European Union, Metavallon, EIC Fund, and MassChallenge.
Smartify operates through Smartify Cic.
Yes. Smartify publishes Smartify: Arts and Culture, with over 1 million downloads.
The website of Smartify receives about 157 thousand visits a month and ranks #197,648 among all websites worldwide.