About SmartMotor
SmartMotor is a company based in Trondheim (Norway) founded in 1996, and was acquired by Rolls-Royce in July 2013. Womens knitwear apparel is designed and sold directly to consumers. Its chief executive, as recorded, is Warren East.
Company details
SmartMotor was established in 1996 in Trondheim, Norway, within the apparel sector. Womens knitwear garments are created and distributed through an online platform. Direct-to-consumer sales are utilized as the primary business model. Collections are curated with attention to quality, while style and comfort are integrated into designs. Customer support and care guidelines for garments are accessible via the domain smartmotor.no. Operations center on the Norwegian market.
- Headquarters Trondheim, Norway
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website smartmotor.no
- Social LinkedIn
- Acquired by Rolls-Royce (Jul 2013)
- Investors
- Acquired byRolls-Royce
(Jul 2013)
Investors in SmartMotor
SmartMotor has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Rolls-Royce.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Luxury cars and aerospace engines are designed and manufactured. | 1906 | rolls-royce.com | United States |
Investor details for SmartMotor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SmartMotor
1 people are tracked at SmartMotor (1 in leadership).
| Name | Role | Group |
|---|---|---|
Warren East | CEO | Leadership |
Complete people profiles for SmartMotor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SmartMotor
2 dated milestones of SmartMotor across 17 years, from founding to its latest funding, stage changes and deals.
- Founded SmartMotor is founded.
- Exit Acquired by Rolls-Royce.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about SmartMotor
SmartMotor was founded in 1996.
SmartMotor is headquartered in Trondheim, Norway. It is registered at Trondheim, Trøndelag, Norway.
Warren East is the CEO of SmartMotor, as recorded in our data.
SmartMotor was established in 1996 in Trondheim, Norway, within the apparel sector. Womens knitwear garments are created and distributed through an online platform. Direct-to-consumer sales are utilized as the primary business model. Collections are curated with attention to quality, while style and comfort are integrated into designs. Customer support and care guidelines for garments are accessible via the domain smartmotor.no. Operations center on the Norwegian market.
SmartMotor has 1 investor. Key investors include Rolls-Royce.
Yes. SmartMotor was acquired by Rolls-Royce in July 2013.