About SmartPak Equine
SmartPak Equine is a company based in Plymouth (United States) founded in 1999 was acquired by Chewy in October 2025. SmartPak Equine has raised $30.32 million across 3 funding rounds from investors including Chewy, Henry Schein Animal Health and Guidepost Growth Equity. SmartPak Equine offers products and services including Horse Supplements and Tack and Equipment.
Products & Services of SmartPak Equine
SmartPak Equine offers a comprehensive portfolio of products and services, including Horse Supplements and Tack and Equipment.
Horse supplements are supplied for various health needs such as digestion and joint support, which are delivered through automated systems
Tack and equipment are provided for riding and horse care, including saddles and bridles that are made available via online retail channels
Apps and channels of SmartPak Equine
its YouTube channel SmartPak has 72.3K subscribers and 30 videos.
Videos from SmartPak Equine
The most watched videos on SmartPak Equine's YouTube channel, SmartPak (72.3K subscribers). Click a video to play it here.
More on SmartPak.
Funding Insights of SmartPak Equine
SmartPak Equine has successfully raised a total of $30.32M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.32M
- Total Rounds 3
- Last Round Series B — $4M
- First Round $1.33M
(Nov 2002)
- Investors Count 1
All 3 funding rounds of SmartPak Equine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2008 | $4M | Series B | – | – | – |
| Sep 2007 | $25M | Series B | – | – | |
| Nov 2002 | $1.33M | Unspecified | – | – | – |
4 investors in total: 4 institutional.
Investors in SmartPak Equine
SmartPak Equine has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Chewy, Henry Schein Animal Health and Guidepost Growth Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage companies are targeted for investment by Guidepost Growth Equity. | – | guidepostgrowth.com | Boston, United States | |
Mid market focused private equity firm | – | oakhill.com | New York, United States | |
Pet supplies are retailed online by this company. | 2011 | chewy.com | Dania Beach, United States | |
Veterinary supplies, medicines, and surgical devices are provided to professionals. | 1953 | henryscheinvet.com | Dublin, United States |
Investor details for SmartPak Equine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SmartPak Equine
Web traffic of SmartPak Equine
The website of SmartPak Equine (smartpakequine.com) receives about 255.2K visits a month and ranks #151,994 among all websites worldwide, #991 in Horses.
- Monthly visits255.2K
▲ 9.5% vs previous month
- Unique visitors105K
per month
- Global rank#151,994
among all websites
- Category rank#991
Pets and Animals · Horses
- Bounce rate49%
- Pages per visit4.2
- Average visit1 min 56 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with SmartPak Equine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| doversaddlery.com | 100% | 261.8K | #113,880 | View details | |
sstack.com | sstack.com | 94% | – | #145,938 | – |
statelinetack.com | statelinetack.com | 91% | – | #123,499 | – |
bigdweb.com | bigdweb.com | 69% | – | #245,558 | – |
ridingwarehouse.com | ridingwarehouse.com | 64% | – | #345,910 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SmartPak Equine
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about SmartPak Equine
SmartPak Equine was founded in 1999 and raised its 1st funding round 3 years after it was founded.
SmartPak Equine is headquartered in Plymouth, United States. It is registered at Plymouth, Massachusetts, United States.
SmartPak Equine is a funded company, having raised a total of $30.32M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $1.33M, raised on Nov 2002.
Online retailer of equine supplements, tack, and supplies. It offers a curated selection of products for horses and riders, including supplements delivered via a subscription-based SmartPak system. The company also provides a supplement wizard for customized recommendations and a range of apparel, gear, and stable supplies. Customer support includes expert advice on equine health and nutrition. The business model incorporates an auto-ship program for supplements, offering convenience and rewards for customers.
SmartPak Equine offers Horse Supplements and Tack and Equipment.
SmartPak Equine has 4 investors. Key investors include Chewy, Henry Schein Animal Health, Guidepost Growth Equity, and Oak Hill.
SmartPak Equine operates through Smartpak Equine Llc.
Yes. SmartPak Equine was acquired by Oak Hill in May 2014.
The website of SmartPak Equine receives about 255 thousand visits a month and ranks #151,994 among all websites worldwide.