About Smartpay
Smartpay is a Financial Services company based in Minato (Japan) founded in 2020 by Sam Ahmed. Credit card purchases are divided into three interest-free installments. It operates on a FinTech and Commission-Based model. Smartpay has raised $7 million across 1 funding round from investors including SMBC Venture Capital, Angel Bridge and Global Founders Capital. Its chief executive, as recorded, is Sam Ahmed. Its website smartpay.co draws about 13 thousand monthly visits. Smartpay offers products and services including Smartpay BNPL Service and Smartpay Bank Direct. Its focus areas include Payment Processing and Buy Now Pay Later (BNPL). Its legal entity is Smartpay Co., Ltd.
Company details
Smartpay is established as a financial technology company offering innovative payment solutions in Japan. Services are focused on buy-now-pay-later (BNPL) options with interest-free installment plans, enhancing purchasing convenience for consumers. Additionally, direct bank account withdrawals are facilitated through the Smartpay Bank Direct feature, supporting over 200 financial institutions. The company targets both individual customers and businesses, aiming to streamline e-commerce transactions and improve payment flexibility. Various sectors including retail, fashion, and home appliances are served through partnerships with numerous merchants and brands.
- Headquarters Minato, Japan
- Founders Sam Ahmed
- SectorsFinancial Services
- Website category Business and Consumer Services · Marketing and Advertising
- Website smartpay.co
- Social LinkedIn X Instagram
- Legal Name Smartpay Co., Ltd.
- Total Equity Funding$7M (USD)
in 1 rounds
- Latest Funding Round$7M (USD), Seed
Apr 2024
- InvestorsSMBC Venture Capital
& 3 more
Products & Services of Smartpay
Smartpay offers a comprehensive portfolio of products and services, including Smartpay BNPL Service and Smartpay Bank Direct.
A buy-now-pay-later service with interest-free installments offered.
Instant bank account withdrawal service for seamless payments provided.
Apps and channels of Smartpay
Smartpay publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Smartpay
Smartpay has successfully raised a total of $7M through 1 strategic funding round. The most recent funding activity was a Seed round of $7 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 1
- Last Round Seed — $7M
- First Round $7M
(Apr 2024)
- Investors Count 4
All 1 funding rounds of Smartpay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $7M | Seed | – | SMBC Venture Capital |
4 investors in total: 4 institutional.
Investors in Smartpay
Smartpay has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include SMBC Venture Capital, Angel Bridge and Global Founders Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| smbc-vc.co.jp | ||||
Venture capital investments are made in innovative startups by Angel Bridge. | angelbridge.jp | Japan | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States |
Investor details for Smartpay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smartpay
5 people are tracked at Smartpay (5 in leadership).
| Name | Role | Group |
|---|---|---|
Sam Ahmed | Co-Founder & CEO | Leadership |
Naoya Otsubo | Managing Director | Leadership |
Daisuke Murakami | Head Of Customer Success | Leadership |
Po-Huan Lin | Founding CTO (advisor) | Leadership |
Daniel Marcos Perujo | Head Of Product Design | Leadership |
Complete people profiles for Smartpay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smartpay
2 dated milestones of Smartpay across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Smartpay is founded.
- Funding First funding round of $7.0M.
Web traffic of Smartpay
The website of Smartpay (smartpay.co) receives about 13.4K visits a month and ranks #1,326,851 among all websites worldwide, #5,914 in Marketing and Advertising.
- Monthly visits13.4K
▼ 24.6% vs previous month
- Unique visitors6.6K
per month
- Global rank#1,326,851
among all websites
- Category rank#5,914
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit2.5
- Average visit43 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Smartpay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
transformation-showcase.com | transformation-showcase.com | 100% | – | ||
| beenos.com | 96% | 23K | #1,031,575 | View details | |
voix.jp | voix.jp | 96% | #340,578 | – | |
netkeizai.com | netkeizai.com | 96% | #416,549 | – | |
ebisumart.com | ebisumart.com | 96% | #159,897 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Smartpay
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Smartpay
Complete news archive for Smartpay
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Frequently Asked Questions about Smartpay
Smartpay was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Smartpay is headquartered in Minato, Japan. It is registered at Minato, Tokyo, Japan.
Sam Ahmed is the CEO of Smartpay, as recorded in our data. They have also founded this company.
Smartpay is a funded company, having raised a total of $7M across 1 funding round to date. The company's 1st funding round was a Seed of $7M, raised on Apr 2024.
Smartpay is established as a financial technology company offering innovative payment solutions in Japan. Services are focused on buy-now-pay-later (BNPL) options with interest-free installment plans, enhancing purchasing convenience for consumers. Additionally, direct bank account withdrawals are facilitated through the Smartpay Bank Direct feature, supporting over 200 financial institutions. The company targets both individual customers and businesses, aiming to streamline e-commerce transactions and improve payment flexibility. Various sectors including retail, fashion, and home appliances are served through partnerships with numerous merchants and brands.
Smartpay offers Smartpay BNPL Service and Smartpay Bank Direct.
Smartpay has 4 investors. Key investors include SMBC Venture Capital, Angel Bridge, Global Founders Capital, and Matrix.
Smartpay operates through Smartpay Co., Ltd..
Yes. Smartpay publishes Smartpay - Buy Now Pay Later, with over 50,000 downloads.