About Smartpay
Smartpay is a Financial Services company based in Australia founded in 2009, and was acquired by Shift4 in June 2025. Hardware and software POS terminals are supplied to merchants. It operates on a Pay-per-Use / Usage-Based and Subscription Services model. Its website smartpay.com.au draws about 20 thousand monthly visits. Smartpay offers products and services including Smartpay Zero Costâ„¢ EFTPOS, Simple Flat Rate, and POS & Payment Bundles. Its focus areas include Payment Processing and Electronic Funds Transfer. Its legal entity is SMARTPAY HOLDINGS LIMITED. Its competitors include Kounta POS, Touchcorp and Quest Payment Systems.
Company details
Smartpay is established as a leading provider of EFTPOS solutions tailored for Australian and New Zealand businesses. Payment processing services are offered across various sectors including hospitality, retail, automotive, and small businesses. Innovative solutions like Smartpay Zero Cost EFTPOS are provided, eliminating merchant fees through automated surcharging. Additional offerings such as Simple Flat Rate and POS Payment Bundles are designed to ensure flexibility and cost efficiency. Contactless payment methods, including card and device payments, are supported to enhance customer experience and transaction speed.
- Headquarters Australia
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website smartpay.com.au
- Social LinkedIn Facebook YouTube
- Acquired by Shift4 (Jun 2025)
- Legal Name Smartpay Holdings Limited
Products & Services of Smartpay
Smartpay offers a comprehensive portfolio of products and services, including Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles.
EFTPOS solution with no merchant fees for businesses.
Predictable EFTPOS billing with one low flat rate.
Integrated POS and payment solutions for various businesses.
Investors in Smartpay
Smartpay has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Shift4.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of payment solutions for businesses | 1999 | shift4.com | Center Valley, United States |
Investor details for Smartpay
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People of Smartpay
1 people are tracked at Smartpay (1 in leadership).
| Name | Role | Group |
|---|---|---|
Bradley Gerdis | Former CEO and Managing Director | Leadership |
Complete people profiles for Smartpay
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Timeline of Smartpay
3 dated milestones of Smartpay across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Smartpay is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Shift4.
Competitors of Smartpay
Smartpay has 3 listed competitors in our database. They include Kounta POS, Touchcorp and Quest Payment Systems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kounta.com | 2012 | Sydney, Australia | Cloud-based PoS solutions are provided for multi-platform devices. | |||
| touchcorp.com | 2000 | Melbourne, Australia | Fraud protection and payment solutions are offered by Touchcorp. | |||
| questpaymentsystems.com | 1991 | Hawthorn, Australia | Provides integrated EFTPOS terminals and software for retail and hospitality transactions. |
Detailed competitors of Smartpay
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Web traffic of Smartpay
The website of Smartpay (smartpay.com.au) receives about 19.9K visits a month.
- Monthly visits19.9K
▼ 6.8% vs previous month
Websites whose visitors overlap most with Smartpay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mintpayments.com | 100% | 18.7K | #1,223,843 | View details | |
| tyro.com | 100% | 169.3K | #189,796 | View details | |
| myzeller.com | 99% | 124.6K | #198,070 | View details | |
| eftposaustralia.com.au | 92% | View details | |||
| leaseq.com | 56% | 1.8K | #9,484,631 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Smartpay
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Related news about Smartpay
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Frequently Asked Questions about Smartpay
Smartpay was founded in 2009.
Smartpay is headquartered in Australia.
Annual revenue of Smartpay is $18.98M as on Jun 30, 2020.
Smartpay is established as a leading provider of EFTPOS solutions tailored for Australian and New Zealand businesses. Payment processing services are offered across various sectors including hospitality, retail, automotive, and small businesses. Innovative solutions like Smartpay Zero Cost EFTPOS are provided, eliminating merchant fees through automated surcharging. Additional offerings such as Simple Flat Rate and POS Payment Bundles are designed to ensure flexibility and cost efficiency. Contactless payment methods, including card and device payments, are supported to enhance customer experience and transaction speed.
Smartpay's top competitors include Kounta POS, Touchcorp and Quest Payment Systems.
Smartpay offers Smartpay Zero Costâ„¢ EFTPOS, Simple Flat Rate, and POS & Payment Bundles.
Smartpay has 1 investor. Key investors include Shift4.
Smartpay operates through Smartpay Holdings Limited.
Yes. Smartpay was acquired by Shift4 in June 2025.