About Smartpay
Smartpay is a company based in Australia founded in 2009 was acquired by Shift4 in June 2025. It operates as a Pay-per-Use / Usage-Based, and Subscription Services. Smartpay offers products and services including Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles. Smartpay operates in a competitive market with competitors including Ezetap, 2can, SignCatch, Invenco and Kounta POS, among others.
- Headquarter Australia
- Stage Public
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Smartpay Holdings Limited
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Products & Services of Smartpay
Smartpay offers a comprehensive portfolio of products and services, including Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
EFTPOS solution with no merchant fees for businesses.
Predictable EFTPOS billing with one low flat rate.
Integrated POS and payment solutions for various businesses.
Funding Insights of Smartpay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smartpay
Smartpay has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Shift4. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of payment solutions for businesses
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smartpay
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smartpay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartpay Comparisons
Competitors of Smartpay
Smartpay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ezetap, 2can, SignCatch, Invenco and Kounta POS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based mPOS software and hardware solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Card payments are enabled on smartphones for Russian merchants.
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| domain | founded_year | HQ Location |
SaaS-based PoS platform integrates systems with websites and mobile apps.
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| domain | founded_year | HQ Location |
CAD/CAE engineering services are provided for mechanical systems across industries.
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| domain | founded_year | HQ Location |
Cloud-based PoS solutions are provided for multi-platform devices.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Smartpay
When was Smartpay founded?
Smartpay was founded in 2009.
Where is Smartpay located?
Smartpay is headquartered in Australia.
What is the annual revenue of Smartpay?
Annual revenue of Smartpay is $18.98M as on Jun 30, 2020.
What does Smartpay do?
Smartpay is established as a leading provider of EFTPOS solutions tailored for Australian and New Zealand businesses. Payment processing services are offered across various sectors including hospitality, retail, automotive, and small businesses. Innovative solutions like Smartpay Zero Cost EFTPOS are provided, eliminating merchant fees through automated surcharging. Additional offerings such as Simple Flat Rate and POS Payment Bundles are designed to ensure flexibility and cost efficiency. Contactless payment methods, including card and device payments, are supported to enhance customer experience and transaction speed.
Who are the top competitors of Smartpay?
Smartpay's top competitors include Ezetap, 2can and Kounta POS.
What products or services does Smartpay offer?
Smartpay offers Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles.
Who are Smartpay's investors?
Smartpay has 1 investor. Key investors include Shift4.