About Smartpay
Smartpay is a company based in Australia founded in 2009 was acquired by Shift4 in June 2025. It operates as a Pay-per-Use / Usage-Based and Subscription Services. Smartpay offers products and services including Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles. Smartpay operates in a competitive market with competitors including Ezetap, 2can, SignCatch, Invenco and Kounta POS, among others.
- Headquarter Australia
- Stage Public
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Sectors
Financial Services
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Website
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Social
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- Legal Name Smartpay Holdings Limited
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Products & Services of Smartpay
Smartpay offers a comprehensive portfolio of products and services, including Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles.
EFTPOS solution with no merchant fees for businesses.
Predictable EFTPOS billing with one low flat rate.
Integrated POS and payment solutions for various businesses.
Funding Insights of Smartpay
Detailed funding history for Smartpay
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- Funding amounts
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Investors in Smartpay
Smartpay has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Shift4.
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Provider of payment solutions for businesses
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Investor details for Smartpay
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Investments & Acquisitions by Smartpay
Investment portfolio details for Smartpay
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Financial Statements - Smartpay
Detailed financials for Smartpay
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Smartpay Comparisons
Peer comparison for Smartpay
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Competitors of Smartpay
Smartpay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ezetap, 2can, SignCatch, Invenco and Kounta POS, among others.
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Cloud-based mPOS software and hardware solutions are provided for businesses.
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Card payments are enabled on smartphones for Russian merchants.
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SaaS-based PoS platform integrates systems with websites and mobile apps.
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CAD/CAE engineering services are provided for mechanical systems across industries.
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Cloud-based PoS solutions are provided for multi-platform devices.
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Detailed competitors of Smartpay
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Latest news on Smartpay
Complete news archive for Smartpay
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Frequently Asked Questions about Smartpay
Smartpay was founded in 2009.
Smartpay is headquartered in Australia.
Annual revenue of Smartpay is $18.98M as on Jun 30, 2020.
Smartpay is established as a leading provider of EFTPOS solutions tailored for Australian and New Zealand businesses. Payment processing services are offered across various sectors including hospitality, retail, automotive, and small businesses. Innovative solutions like Smartpay Zero Cost EFTPOS are provided, eliminating merchant fees through automated surcharging. Additional offerings such as Simple Flat Rate and POS Payment Bundles are designed to ensure flexibility and cost efficiency. Contactless payment methods, including card and device payments, are supported to enhance customer experience and transaction speed.
Smartpay's top competitors include Ezetap, 2can and Kounta POS.
Smartpay offers Smartpay Zero Cost™ EFTPOS, Simple Flat Rate, and POS & Payment Bundles.
Smartpay has 1 investor. Key investors include Shift4.