About Smartrac
Smartrac is a company based in Leinfelden-echterdingen (Germany) founded in 2000 was acquired by Avery Dennison in March 2020. Smartrac has completed 1 acquisition, including Neology. Smartrac operates in a competitive market with competitors including Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
- Headquarter Leinfelden-echterdingen, Germany
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website smartrac-group.com
- Social LinkedIn X Facebook
- Acquired by Avery Dennison (Mar 2020)
- Legal Name Smartrac Technology Germany Gmbh
- InvestorsOne Equity Partners
& 1 more
- Investments & Acquisitions
- Acquired by
Funding Insights of Smartrac
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Smartrac with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | – | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Smartrac
Smartrac has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include One Equity Partners and Avery Dennison.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in North America and Europe. | 2001 | oneequity.com | New York, United States | |
Global materials science and digital identification solutions are provided. | 1935 | averydennison.com | Glendale, United States |
Investor details for Smartrac
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Smartrac
772 people are tracked at Smartrac (199 in leadership, 9 in board & advisors, 564 in team).
| Name | Role | Group |
|---|---|---|
Christian Uhl | CEO | Leadership |
Royce Mason | Head Of Digital Workplace Services | Leadership |
Karyn Gottardi | HR Director Organizational Effectiveness & Workforce Analytics | Leadership |
Laura Croci | Sales Director Retail EMEA | Leadership |
Suman Majumder | Director | Leadership |
Lance Gourlie | Technical Director II | Leadership |
Hellen Lolkes de Beer | Executive Assistant To VP Marketing & VP Sales Mg-e | Leadership |
James Akeley | Global Technical Director | Leadership |
Dulanjie de Silva | Head Of Finance | Leadership |
Ian Forster | Technical Director | Leadership |
Vikas Arora | Vp, Assoc. Gen'l Counsel & Corp. Sec'y | Leadership |
Akshar Chandra | Director Global, Strategy & New Business Incubation | Leadership |
Bernhard Bachhuber | Senior Director Human Resources | Leadership |
Firoz Salahuddin | Head Of Corporate Affairs | Leadership |
Sezin Yesildag Kayacan | Northern And Southern Europe, Head Of HR | Leadership |
Niro Cantillo | Director Of Enterprise Security | Leadership |
Magdalena Pacyga | Lead Senior Legal Counsel, Solutions Group, Emea, Head Of Global Privacy | Leadership |
Shagun Walia | Head -marketing Communication South Asia & SSE | Leadership |
Shipra Bijawat | Senior Human Resources Business Partner - Materials Group South Asia | Leadership |
Christina Shick | Director, HR Digital Solutions | Leadership |
752 more people are available in the full profile.
Complete people profiles for Smartrac
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Smartrac
Smartrac has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neology.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Neology is engaged in providing mobility and tolling solutions. | neology.com | – | 0 | Dec 2011 | $30M |
Complete acquisition details for Smartrac
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Smartrac
5 dated milestones of Smartrac across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Smartrac is founded.
- Funding First funding round.
- Exit Acquired by One Equity Partners.
- Acquisition Acquires Neology.
- Exit Acquired by Avery Dennison.
Competitors of Smartrac
Smartrac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| impinj.com | 2000 | Seattle, United States | $132.15M | 306 | RFID solutions for retail, healthcare, consumer electronics and IoT | |
| averydennison.com | 1935 | Glendale, United States | – | 35,000 | Global materials science and digital identification solutions are provided. | |
| omni-id.com | 2007 | Rochester, United States | $44M | 30 | UHF RFID tags and solutions are supplied for asset tracking. | |
| identiv.com | 1990 | Fremont, United States | – | 149 | Cloud-based integrated access control systems are developed for secure identification. | |
| nanothingsinc.com | 2016 | New York, United States | – | – | Disposable nanotechnology smart tags are developed for industrial uses. | |
| snowshoestamp.com | 2010 | San Francisco, United States | $7.72M | 8 | Unique plastic stamps are designed for touchscreen smartphone interactions. | |
| tracesafe.io | 2010 | Laguna Hills, United States | – | – | Provider of smart IoT platform and tags | |
| infoteksoftware.com | 2000 | Pune, India | – | 136 | Operations monitoring solutions are provided for retail businesses. |
Detailed competitors of Smartrac
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Smartrac
Websites that share an audience with Smartrac (smartrac-group.com).
Websites whose visitors overlap most with Smartrac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hidglobal.com | 100% | 403.5K | #120,412 | View details | |
| zebra.com | 92% | 2M | #24,881 | View details | |
| confidex.com | 90% | – | – | View details | |
| vizinexrfid.com | 90% | – | – | View details | |
rfidsolutionsonline.com | rfidsolutionsonline.com | 88% | – | #12,386,600 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Smartrac
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Smartrac
Complete news archive for Smartrac
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Smartrac
10 companies that operate in the same segment as Smartrac (Industrial IoT & Smart Manufacturing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based network infrastructure for IoT applications is provided. | 2004 | Boise, Idaho, United States | USD 154.85 M | USD 8.52 M | 165 | |
Wireless security platform for IoT applications is provided. | 2015 | Palo Alto, California, United States | USD 1.17 B | – | – | |
Blockchain-based connectivity for IoT applications is facilitated. | 2017 | Menlo Park, California, United States | USD 50 M | – | – | |
IoT connectivity platform from prototype to production is developed. | 2011 | San Francisco, California, United States | USD 134.87 M | – | 109 | |
Cloud-based smart locks for residential and commercial access are provided. | 2014 | New York, New York, United States | USD 158.55 M | USD 70.12 M | – | |
Keyless smart locks are developed for consumer and commercial applications. | 2015 | Singapore, Singapore | USD 32.28 M | – | – | |
Provider of cyber security solutions for asset visibility and threat management | 2000 | San Jose, California, United States | USD 120.28 M | USD 4.03 M | 136 | |
Mesh-based connectivity solutions for IoT applications are provided. | 2014 | San Francisco, California, United States | USD 90 M | – | – |
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Frequently Asked Questions about Smartrac
Smartrac was founded in 2000 and raised its 1st funding round 10 years after it was founded.
Smartrac is headquartered in Leinfelden-echterdingen, Germany. It is registered at Leinfelden-echterdingen, Baden-wurttemberg, Germany.
Christian Uhl is the current CEO of Smartrac.
Smartrac was founded in 2000 and is headquartered in Leinfelden Echterdingen, Germany. RFID and NFC tags are developed for IoT uses, with a portfolio encompassing HF, NFC, UHF, and sensor inlays, as well as hard tags tailored to specific needs. Solutions are offered for retail operations, enabling item-level tracking and analytics for supply chain visibility. Applications extend to healthcare, industrial sectors, animal tracking, public transport, and payment systems.
Smartrac's top competitors include Impinj, Avery Dennison and Omni-ID.
Smartrac has made 1 acquisition, including Neology.
Smartrac has 2 investors. Key investors include One Equity Partners, and Avery Dennison.
Smartrac operates through Smartrac Technology Germany Gmbh.
Yes. Smartrac was acquired by Avery Dennison in March 2020.