About Smartrac
Smartrac is a company based in Leinfelden-echterdingen (Germany) founded in 2000 was acquired by Avery Dennison in March 2020.. Smartrac has completed 1 acquisition, including Neology. Smartrac operates in a competitive market with competitors including Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
- Headquarter Leinfelden-echterdingen, Germany
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smartrac Technology Germany Gmbh
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
One Equity Partners
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Software Development Team
184 people
Leadership Team
73 people
Sales and Marketing
69 people
Product Management Team
65 people
Human Resources and Administration
57 people
Finance and Accounting
47 people
Senior Team
20 people
Legal and Compliance
20 people
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Funding Insights of Smartrac
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2010 | Amount | Private Equity Round - Smartrac | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smartrac
Smartrac has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include One Equity Partners and Avery Dennison. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in North America and Europe.
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Founded Year | Domain | Location | |
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Global materials science and digital identification solutions are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smartrac
Smartrac has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neology. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Neology is engaged in providing mobility and tolling solutions.
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0 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Smartrac
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartrac Comparisons
Competitors of Smartrac
Smartrac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
RFID solutions for retail, healthcare, consumer electronics and IoT
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| domain | founded_year | HQ Location |
Global materials science and digital identification solutions are provided.
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| domain | founded_year | HQ Location |
UHF RFID tags and solutions are supplied for asset tracking.
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| domain | founded_year | HQ Location |
Cloud-based integrated access control systems are developed for secure identification.
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| domain | founded_year | HQ Location |
Disposable nanotechnology smart tags are developed for industrial uses.
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| domain | founded_year | HQ Location |
Unique plastic stamps are designed for touchscreen smartphone interactions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartrac
Frequently Asked Questions about Smartrac
When was Smartrac founded?
Smartrac was founded in 2000 and raised its 1st funding round 10 years after it was founded.
Where is Smartrac located?
Smartrac is headquartered in Leinfelden-echterdingen, Germany. It is registered at Leinfelden-echterdingen, Baden-wurttemberg, Germany.
Who is the current CEO of Smartrac?
Christian Uhl is the current CEO of Smartrac.
What does Smartrac do?
Smartrac was founded in 2000 and is headquartered in Leinfelden Echterdingen, Germany. RFID and NFC tags are developed for IoT uses, with a portfolio encompassing HF, NFC, UHF, and sensor inlays, as well as hard tags tailored to specific needs. Solutions are offered for retail operations, enabling item-level tracking and analytics for supply chain visibility. Applications extend to healthcare, industrial sectors, animal tracking, public transport, and payment systems.
Who are the top competitors of Smartrac?
Smartrac's top competitors include Impinj, Avery Dennison and Omni-ID.
How many acquisitions has Smartrac made?
Smartrac has made 1 acquisition, including Neology.
Who are Smartrac's investors?
Smartrac has 2 investors. Key investors include One Equity Partners, and Avery Dennison.