About Smartrac
Smartrac is a company based in Leinfelden-echterdingen (Germany) founded in 2000 was acquired by Avery Dennison in March 2020. Smartrac has completed 1 acquisition, including Neology. Smartrac operates in a competitive market with competitors including Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
- Headquarter Leinfelden-echterdingen, Germany
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Smartrac Technology Germany Gmbh
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
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Investors
One Equity Partners
& 1 more
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Employee Count
Not available
- Investments & Acquisitions
- Acquired by
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People of Smartrac
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Software Development Team
184 people
Leadership Team
73 people
Sales and Marketing
69 people
Product Management Team
65 people
Human Resources and Administration
57 people
Finance and Accounting
47 people
Senior Team
20 people
Legal and Compliance
20 people
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Funding Insights of Smartrac
Investors in Smartrac
Smartrac has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include One Equity Partners and Avery Dennison.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in North America and Europe.
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Global materials science and digital identification solutions are provided.
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Investor details for Smartrac
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- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Smartrac
Smartrac has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neology.
Investment portfolio details for Smartrac
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Neology is engaged in providing mobility and tolling solutions.
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Complete acquisition details for Smartrac
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Smartrac
Detailed financials for Smartrac
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Smartrac Comparisons
Peer comparison for Smartrac
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Smartrac
Smartrac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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RFID solutions for retail, healthcare, consumer electronics and IoT
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Global materials science and digital identification solutions are provided.
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UHF RFID tags and solutions are supplied for asset tracking.
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Cloud-based integrated access control systems are developed for secure identification.
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Disposable nanotechnology smart tags are developed for industrial uses.
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Unique plastic stamps are designed for touchscreen smartphone interactions.
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Detailed competitors of Smartrac
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- Domains and locations
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Latest news on Smartrac
Complete news archive for Smartrac
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Smartrac
Smartrac was founded in 2000 and raised its 1st funding round 10 years after it was founded.
Smartrac is headquartered in Leinfelden-echterdingen, Germany. It is registered at Leinfelden-echterdingen, Baden-wurttemberg, Germany.
Christian Uhl is the current CEO of Smartrac.
Smartrac was founded in 2000 and is headquartered in Leinfelden Echterdingen, Germany. RFID and NFC tags are developed for IoT uses, with a portfolio encompassing HF, NFC, UHF, and sensor inlays, as well as hard tags tailored to specific needs. Solutions are offered for retail operations, enabling item-level tracking and analytics for supply chain visibility. Applications extend to healthcare, industrial sectors, animal tracking, public transport, and payment systems.
Smartrac's top competitors include Impinj, Avery Dennison and Omni-ID.
Smartrac has made 1 acquisition, including Neology.
Smartrac has 2 investors. Key investors include One Equity Partners, and Avery Dennison.