About Smartrac
Smartrac is a company based in Leinfelden-echterdingen (Germany) founded in 2000 was acquired by Avery Dennison in March 2020. Smartrac has completed 1 acquisition, including Neology. Smartrac operates in a competitive market with competitors including Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
- Headquarter Leinfelden-echterdingen, Germany
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Smartrac Technology Germany Gmbh
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
-
Investors
One Equity Partners
& 1 more
-
Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
People of Smartrac
Unlock access to complete
Unlock access to complete
Software Development Team
184 people
Leadership Team
73 people
Sales and Marketing
69 people
Product Management Team
65 people
Human Resources and Administration
57 people
Finance and Accounting
47 people
Senior Team
20 people
Legal and Compliance
20 people
Unlock access to complete
Funding Insights of Smartrac
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2010 | Amount | Private Equity Round - Smartrac | Valuation |
investors |
Investors in Smartrac
Smartrac has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include One Equity Partners and Avery Dennison.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Private equity investments are made in North America and Europe.
|
Founded Year | Domain | Location | |
|
Global materials science and digital identification solutions are provided.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Smartrac
Smartrac has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neology.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Neology is engaged in providing mobility and tolling solutions.
|
0 |
Financial Statements - Smartrac
Smartrac Comparisons
Competitors of Smartrac
Smartrac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impinj, Avery Dennison, Omni-ID, Identiv and NanoThings, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
RFID solutions for retail, healthcare, consumer electronics and IoT
|
|
| domain | founded_year | HQ Location |
Global materials science and digital identification solutions are provided.
|
|
| domain | founded_year | HQ Location |
UHF RFID tags and solutions are supplied for asset tracking.
|
|
| domain | founded_year | HQ Location |
Cloud-based integrated access control systems are developed for secure identification.
|
|
| domain | founded_year | HQ Location |
Disposable nanotechnology smart tags are developed for industrial uses.
|
|
| domain | founded_year | HQ Location |
Unique plastic stamps are designed for touchscreen smartphone interactions.
|
Frequently Asked Questions about Smartrac
Smartrac was founded in 2000 and raised its 1st funding round 10 years after it was founded.
Smartrac is headquartered in Leinfelden-echterdingen, Germany. It is registered at Leinfelden-echterdingen, Baden-wurttemberg, Germany.
Christian Uhl is the current CEO of Smartrac.
Smartrac was founded in 2000 and is headquartered in Leinfelden Echterdingen, Germany. RFID and NFC tags are developed for IoT uses, with a portfolio encompassing HF, NFC, UHF, and sensor inlays, as well as hard tags tailored to specific needs. Solutions are offered for retail operations, enabling item-level tracking and analytics for supply chain visibility. Applications extend to healthcare, industrial sectors, animal tracking, public transport, and payment systems.
Smartrac's top competitors include Impinj, Avery Dennison and Omni-ID.
Smartrac has made 1 acquisition, including Neology.
Smartrac has 2 investors. Key investors include One Equity Partners, and Avery Dennison.