About SmartSign
SmartSign is a company based in Brooklyn (United States) founded in 1999, and was acquired by Sentinel Capital Partners in September 2022. Signboards and labels are retailed through an online platform. Its website smartsign.com draws about 83 thousand monthly visits.
Company details
SmartSign was founded in 1999 and is based in Brooklyn, United States. Operations are focused on the online retail sector, where signboards and labels are offered to customers. A range of signage products, including custom and standard options, is provided via the domain smartsign.com. The company serves various industries requiring identification and informational materials, with distribution handled primarily through e-commerce channels across the United States.
- Headquarters Brooklyn, United States
- Stage Acquired
- Website category Business and Consumer Services · Business Services
- Phone•••• ••••
- Website smartsign.com
- Social LinkedIn X Facebook
- Acquired by Sentinel Capital Partners (Sep 2022)
- InvestorsNorwest Venture Partners
& 1 more
- Acquired bySentinel Capital Partners
(Sep 2022)
Funding Insights of SmartSign
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SmartSign with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | Unspecified | – | Norwest Venture Partners | – |
2 investors in total: 2 institutional.
Investors in SmartSign
SmartSign has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners and Sentinel Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Private equity and capital solutions are offered by Sentinel. | sentinelpartners.com | New York, United States |
Investor details for SmartSign
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SmartSign
9 people are tracked at SmartSign (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Monique A. Mahl | Tax Director | Leadership |
Douglas G. Levy | Chief Financial Officer | Leadership |
Marissa S. Sutker | Managing Director, Head of Investor Relations | Leadership |
Jennifer L. Goldman | Vice President, Finance | Leadership |
Erika Stanford | Vice President | Leadership |
Felix Dai | Assistant Controller | Team |
Evan T. Yulo | Senior Fund Accountant | Team |
Sandy Tam | Controller | Team |
Allie Ladley | Investor Relations Senior Associate | Team |
Complete people profiles for SmartSign
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SmartSign
3 dated milestones of SmartSign across 23 years, from founding to its latest funding, stage changes and deals.
- Founded SmartSign is founded.
- Funding First funding round.
- Exit Acquired by Sentinel Capital Partners.
Web traffic of SmartSign
The website of SmartSign (smartsign.com) receives about 82.5K visits a month and ranks #339,240 among all websites worldwide, #2,540 in Business Services.
- Monthly visits82.5K
▼ 13.4% vs previous month
- Unique visitors55.6K
per month
- Global rank#339,240
among all websites
- Category rank#2,540
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit3.2
- Average visit1 min 54 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with SmartSign. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
signs.com | signs.com | 100% | #128,110 | – | |
mysafetysign.com | mysafetysign.com | 91% | #441,402 | – | |
customsigns.com | customsigns.com | 85% | #1,121,372 | – | |
mysecuritysign.com | mysecuritysign.com | 81% | #1,582,857 | – | |
myparkingsign.com | myparkingsign.com | 80% | #524,598 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SmartSign
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about SmartSign
SmartSign was founded in 1999 and raised its 1st funding round 20 years after it was founded.
SmartSign is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
SmartSign was founded in 1999 and is based in Brooklyn, United States. Operations are focused on the online retail sector, where signboards and labels are offered to customers. A range of signage products, including custom and standard options, is provided via the domain smartsign.com. The company serves various industries requiring identification and informational materials, with distribution handled primarily through e-commerce channels across the United States.
SmartSign has 2 investors. Key investors include Norwest Venture Partners, and Sentinel Capital Partners.
Yes. SmartSign was acquired by Sentinel Capital Partners in September 2022.