About Smartum
Smartum is a company based in Helsinki (Finland) founded in 1995, and was acquired by ePassi in September 2024. Tax-free employee benefits and administration services are provided for companies. Smartum has completed 1 acquisition, including Polku. Its chief executive, as recorded, is Rytkonen Tommi. Its website smartum.fi draws about 49 thousand monthly visits. Its legal entity is Smartum Oy.
Company details
Smartum was founded in 1995 in Helsinki, Finland, within the employee benefits sector. Tax-free programs, including meal allowances, gym memberships, and transportation subsidies, are administered. Digital platforms are supplied for employers to oversee benefits and for employees to access them. Partnerships with service providers are established to broaden available options. Flexible administrative solutions are delivered to support both employers and employees in benefit management.
Apps and channels of Smartum
Smartum publishes 2 mobile apps with over 100K+ downloads.
Investors in Smartum
Smartum has secured backing from 1 investor. Prominent investors backing the company include ePassi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online payment solution for businesses | 2007 | epassi.com | Espoo, Finland |
Investor details for Smartum
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- Complete investor list
- Round participation
- Investor portfolios
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People of Smartum
7 people are tracked at Smartum (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Rytkonen Tommi | CEO & MD | Leadership |
Anni Hyökyvaara | Chief Executive Officer | Leadership |
Niina Peltonen | Partnerships Lead | Team |
Juliana Lindqvist | Business Lead | Team |
Iaroslav Korenskoi | Data Analyst / Analytics Engineer | Team |
Anne Silván | Product Manager | Team |
Eve Mäenpää | Marketing Specialist | Team |
Complete people profiles for Smartum
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Smartum
Smartum has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Polku.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customers and fitness providers are connected via an online marketplace. | polkuapp.com | Helsinki, Finland | 2012 | Dec 2016 | •••• |
Complete acquisition details for Smartum
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Web traffic of Smartum
The website of Smartum (smartum.fi) receives about 48.6K visits a month and ranks #601,143 among all websites worldwide, #1,480 in Accounting and Auditing.
- Monthly visits48.6K
▲ 8.8% vs previous month
- Unique visitors19.5K
per month
- Global rank#601,143
among all websites
- Category rank#1,480
Finance · Accounting and Auditing
- Bounce rate29%
- Pages per visit3.4
- Average visit1 min 40 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Smartum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
epassi.fi | epassi.fi | 100% | #136,008 | – | |
tilikeskus-yhtiot.fi | tilikeskus-yhtiot.fi | 99% | – | ||
| yrittajat.fi | 89% | 229.1K | #215,833 | View details | |
| salkunrakentaja.fi | 52% | #233,647 | View details | ||
taloustaito.fi | taloustaito.fi | 48% | #176,676 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Smartum
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Smartum
Smartum was founded in 1995.
Smartum is headquartered in Helsinki, Finland.
Rytkonen Tommi is the CEO of Smartum, as recorded in our data.
Smartum was founded in 1995 in Helsinki, Finland, within the employee benefits sector. Tax-free programs, including meal allowances, gym memberships, and transportation subsidies, are administered. Digital platforms are supplied for employers to oversee benefits and for employees to access them. Partnerships with service providers are established to broaden available options. Flexible administrative solutions are delivered to support both employers and employees in benefit management.
Smartum has made 1 acquisition, including Polku.
Smartum has 1 investor. Key investors include ePassi.
Smartum operates through Smartum Oy.
Yes. Smartum was acquired by ePassi in September 2024.
Yes. Smartum publishes SmartumPay and 1 more app, with over 100,000 downloads.