About SmartyPants Vitamins
SmartyPants Vitamins is a company based in Los Angeles (United States) founded in 2011 was acquired by Unilever in November 2020. SmartyPants Vitamins has raised $24.39 million across 5 funding rounds from investors including Unilever, North Castle Partners and CircleUp. The company has 80 employees as of December 31, 2022. SmartyPants Vitamins offers products and services including Kids Formula, Adult Formula, Prenatal Multi, Teen Guy Formula, and Organic Kids Formula. SmartyPants Vitamins operates in a competitive market with competitors including What’s Up Wellness, Power Gummies, Create Wellness, My Purna and Indus Roots, among others.
- Headquarter Los Angeles, United States
- Employees 80 as on 31 Dec, 2022
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Products & Services of SmartyPants Vitamins
SmartyPants Vitamins offers a comprehensive portfolio of products and services, including Kids Formula, Adult Formula, Prenatal Multi, Teen Guy Formula, and Organic Kids Formula.
Gummy multivitamins designed for children's immune and growth support
Gummy multivitamins for adult daily health and energy needs
Gummy vitamins supporting pregnancy health and fetal development
Gummy supplements targeted at teenage boys' nutritional requirements
Organic gummy vitamins promoting kids' overall wellness naturally
People of SmartyPants Vitamins
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Funding Insights of SmartyPants Vitamins
SmartyPants Vitamins has successfully raised a total of $24.39M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in SmartyPants Vitamins
SmartyPants Vitamins has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, North Castle Partners and CircleUp.
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Balance Point Capital is engaged in providing flexible capital solutions.
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US private equity investments are managed by North Castle Partners.
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Equity crowdfunding is facilitated for private consumer product companies.
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Investor details for SmartyPants Vitamins
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Investments & Acquisitions by SmartyPants Vitamins
Investment portfolio details for SmartyPants Vitamins
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Financial Statements - SmartyPants Vitamins
Detailed financials for SmartyPants Vitamins
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Smartypants Vitamins Comparisons
Peer comparison for SmartyPants Vitamins
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Competitors of SmartyPants Vitamins
SmartyPants Vitamins operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as What’s Up Wellness, Power Gummies, Create Wellness, My Purna and Indus Roots, among others.
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Wellness supplements are sold via an online platform.
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Delivers comprehensive solutions for multi-category gummies.
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Creatine monohydrate gummies are provided for muscle performance support.
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Multivitamin products are provided for health and wellness support.
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Offers Ayurvedic and science-based gummies for sleep, gut, hair, and energy needs.
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Detailed competitors of SmartyPants Vitamins
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Latest news on Smartypants Vitamins
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Frequently Asked Questions about SmartyPants Vitamins
SmartyPants Vitamins was founded in 2011 and raised its 1st funding round 2 years after it was founded.
SmartyPants Vitamins is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
SmartyPants Vitamins is a funded company, having raised a total of $24.39M across 5 funding rounds to date.
As of Dec 31, 2022, the latest employee count at SmartyPants Vitamins is 80.
SmartyPants Vitamins is a manufacturer distributor of nutrition-based gummy. It provides gummy vitamins for kids and adults. It offers multivitamins, prenatal vitamins, weight management, and fiber products. The gummies contain multivitamins including over 100 RDI Vitamins B12 and D and are a source of Omega3 DHA EPA fatty acids. They have also introduced an adult probiotic formulation containing clinically-proven strains DE111 and IS2 and Wellmune prebiotic immune support. The company offers its products in bottles, travel packs, and monthly delivery.
SmartyPants Vitamins's top competitors include Power Gummies, What’s Up Wellness and Create Wellness.
SmartyPants Vitamins offers Kids Formula, Adult Formula, Prenatal Multi, Teen Guy Formula, and Organic Kids Formula.
SmartyPants Vitamins has 4 investors. Key investors include Unilever, North Castle Partners, CircleUp, and Balance Point Capital.