SMG

Vohringen, Germany Founded: 1975 • Age: 51 yrs Acquired By Gimv
Machines for synthetic sports surfaces and turf maintenance are manufactured.

About SMG

SMG is a Consumer company based in Vohringen (Germany) founded in 1975, and was acquired by Gimv in June 2024. Machines for synthetic sports surfaces and turf maintenance are manufactured. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its chief executive, as recorded, is Tobias Owegeser. SMG offers products and services including Track Machines and Turf Machines. Its focus areas include Industrial Goods, Machinery and Sports Equipment Manufacturing. Its legal entity is SMG Sportplatzmaschinenbau GmbH.

Company details

SMG Sportplatzmaschinenbau GmbH is involved in the development and production of specialized machinery for the installation and maintenance of synthetic sports surfaces and artificial turf. Operations are focused on the sports industry, providing solutions for track and turf applications. Machines are designed for mixing, paving, and applying synthetic surfaces, as well as cleaning and reclaiming artificial grass. The company serves a global market with products tailored for standardized playgrounds to IAAF-certified athletic stadiums. A wide range of equipment is offered, from handheld tools to large ride-on machines, meeting UEFA and FIFA standards. Innovation in sports surface technology has been driven by SMG for nearly 50 years.

  • Headquarters Vohringen, Germany
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website smg-gmbh.de
  • Social LinkedIn Facebook Instagram YouTube
  • Acquired by Gimv (Jun 2024)
  • Legal Name Smg Sportplatzmaschinenbau Gmbh
Operational Areas
Key Metrics

Products & Services of SMG

SMG offers a comprehensive portfolio of products and services, including Track Machines and Turf Machines.

Track Machines
Sports Surface Installation

Machines for mixing, paving, and applying sports surfaces.

Turf Machines
Artificial Turf Maintenance

Equipment for laying, cleaning, and maintaining artificial turf.

Apps and channels of SMG

its YouTube channel SMG GmbH has 1.43K subscribers and 30 videos.

SMG GmbH
YouTube 1.43K subscribers 30 videos Science & Technology
Open channel

Videos from SMG

The most watched videos on SMG's YouTube channel, SMG GmbH (1.43K subscribers). Click a video to play it here.

SMG SportChamp 2023 english
14.3K views
TurfCare TCA1400 english
6.4K views
The TurfSoft TS2E from SMG: The Ultimate Solution for Artificial Turf Care
3.7K views
The TurfTuner TT2000 from SMG: Mastering Artificial Turf Maintenance
3.6K views

More on SMG GmbH.

Investors in SMG

SMG has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Gimv.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity firm
1980gimv.comAntwerp, Belgium
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Investor details for SMG

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of SMG

3 people are tracked at SMG (3 in leadership).

NameRoleGroup
Tobias Owegeser
Co-CEOLeadership
Daniel Owegeser
Co-CEOLeadership
Markus Owegeser
Co-CEOLeadership
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Complete people profiles for SMG

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of SMG

2 dated milestones of SMG across 49 years, from founding to its latest funding, stage changes and deals.

  1. Founded SMG is founded.
  2. Exit Acquired by Gimv.

Web traffic of SMG

The website of SMG (smg-gmbh.de) receives about 5.3K visits a month.

  • Monthly visits
    5.3K

    ▲ 5.4% vs previous month

Similar websites

Websites whose visitors overlap most with SMG. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
melos-gmbh.com
100%
1.5K#9,629,883View details
bamard.ru
bamard.ru
55%
#14,405,238–
ortnerundstanger.at
ortnerundstanger.at
55%
#5,429,873–
mapei.com
55%
863.5K#64,200View details
globalsport.hu
globalsport.hu
55%
#12,015,917–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 8 similar websites and full traffic analytics for SMG

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 8 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about SMG

SMG was founded in 1975.

SMG is headquartered in Vohringen, Germany. It is registered at Vohringen, Bavaria, Germany.

Tobias Owegeser is the CEO of SMG, as recorded in our data.

SMG Sportplatzmaschinenbau GmbH is involved in the development and production of specialized machinery for the installation and maintenance of synthetic sports surfaces and artificial turf. Operations are focused on the sports industry, providing solutions for track and turf applications. Machines are designed for mixing, paving, and applying synthetic surfaces, as well as cleaning and reclaiming artificial grass. The company serves a global market with products tailored for standardized playgrounds to IAAF-certified athletic stadiums. A wide range of equipment is offered, from handheld tools to large ride-on machines, meeting UEFA and FIFA standards. Innovation in sports surface technology has been driven by SMG for nearly 50 years.

SMG offers Track Machines and Turf Machines.

SMG has 1 investor. Key investors include Gimv.

SMG operates through Smg Sportplatzmaschinenbau Gmbh.

Yes. SMG was acquired by Gimv in June 2024.

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