About Smiffys
Smiffys is a Retail company based in United Kingdom founded in 1894. Provider of e-commerce support services. Smiffys has completed 1 acquisition, including Chasing Fireflies. Its website smiffys.com draws about 199 thousand monthly visits. The company has since been acquired. Its focus areas include E-Commerce Support Services and Diversified.
Company details
Smiffys was founded in 1894 and is headquartered in the United Kingdom. Operations focus on e-commerce support services, including platform management and customer assistance. These services are delivered to businesses seeking digital retail solutions. The company maintains a domain at smiffys.com for its online presence. Activities are centered in the retail technology sector, with an emphasis on reliable backend support for e-commerce ecosystems.
- Investments & Acquisitions
Apps and channels of Smiffys
its YouTube channel TheFeverCollection has 2.59K subscribers and 30 videos.
Videos from Smiffys
The most watched videos on Smiffys's YouTube channel, TheFeverCollection (2.59K subscribers). Click a video to play it here.
More on TheFeverCollection.
People of Smiffys
19 people are tracked at Smiffys (6 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Leisha Warriner (Schruyers) | Head Of Product & Purchasing | Leadership |
Craig Walker | Head Of Finance | Leadership |
Maxine Andrews | VP Of Sales USA | Leadership |
Elliott Peckett | CEO | Leadership |
Andrew Wells | Head Of Ecommerce | Leadership |
Mark Hammond | Head Of Asia Operations | Leadership |
Brooke Woolley | Designer (mid-level) | Team |
Aynsley Hughes | Commercial Licensing Manager | Team |
Rachel Ballington | Assistant Accountant | Team |
Trina Watters | US National Accounts Manager | Team |
Edgelvin Romero | Garment Technologist | Team |
Julie Andrews | Senior National Account Manager | Team |
Adele Burn | National Accounts Manager | Team |
Stefanie Mortimer | Senior Product Manager | Team |
Scott Dunderdale | Territory Sales Manager | Team |
Francisco Bernal | Packaging Technologist / Artwork Coordinator | Team |
Paul Cater-Smith | Lead Designer-gm | Team |
Pete Arthy | Buyer | Team |
Natalie Birdsall | National Account Manager | Team |
Complete people profiles for Smiffys
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Smiffys
Smiffys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Chasing Fireflies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Boutique clothing, costumes, and gifts for children are offered. | chasing-fireflies.com | Seattle, United States | 2006 | Mar 2020 | β’β’β’β’ |
Complete acquisition details for Smiffys
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of Smiffys
2 dated milestones of Smiffys across 126 years, from founding to its latest funding, stage changes and deals.
- Founded Smiffys is founded.
- Acquisition Acquires Chasing Fireflies.
Web traffic of Smiffys
The website of Smiffys (smiffys.com) receives about 198.9K visits a month and ranks #143,780 among all websites worldwide, #7,474 in Fashion and Apparel.
- Monthly visits198.9K
▼ 18.8% vs previous month
- Unique visitors117.8K
per month
- Global rank#143,780
among all websites
- Category rank#7,474
Lifestyle · Fashion and Apparel
- Bounce rate47%
- Pages per visit4.6
- Average visit3 min 18 sec
- DevicesDesktop 19% Β· Mobile 81%
Websites whose visitors overlap most with Smiffys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fancydress.com | fancydress.com | 100% | #415,978 | β | |
escapade.co.uk | escapade.co.uk | 89% | #1,024,586 | β | |
halloweencostumes.co.uk | halloweencostumes.co.uk | 86% | #336,604 | β | |
joke.co.uk | joke.co.uk | 83% | #913,780 | β | |
fancydressball.co.uk | fancydressball.co.uk | 79% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Smiffys
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in E-Commerce Sellers & Service Providers
2 companies that operate in the same segment as Smiffys (E-Commerce Sellers & Service Providers) in United Kingdom, ranked by their profile score on The Company Check.
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Related news about Smiffys
Complete news archive for Smiffys
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Smiffys
Smiffys was founded in 1894.
Smiffys is headquartered in United Kingdom.
Smiffys was founded in 1894 and is headquartered in the United Kingdom. Operations focus on e-commerce support services, including platform management and customer assistance. These services are delivered to businesses seeking digital retail solutions. The company maintains a domain at smiffys.com for its online presence. Activities are centered in the retail technology sector, with an emphasis on reliable backend support for e-commerce ecosystems.
Smiffys has made 1 acquisition, including Chasing Fireflies.
The website of Smiffys receives about 199 thousand visits a month and ranks #143,780 among all websites worldwide.

