About Smile ID
Smile ID is an Industrial Goods & Manufacturing company based in Lagos (Nigeria) founded in 2017 by Mark Straub. Digital identity verification, fraud detection, and KYC solutions are provided. It operates in the Industrial Goods & Manufacturing, Financial Services, and Technology sectors. Smile ID has raised $31.1 million across 4 funding rounds from investors including Costanoa, Norrsken22 and ValueStream Ventures. Smile ID has completed 1 acquisition, including Appruve. Its chief executive, as recorded, is Mark Straub. Its website usesmileid.com draws about 75 thousand monthly visits. Smile ID offers products and services including Facial Recognition, No-Code Verification, and API Integrations. Its focus areas include Enterprise Applications, GRC Software, Compliance and KYC.
Company details
Smile ID was founded in 2017 in Lagos, Nigeria, within the fintech sector focused on identity management. Digital tools for user authentication, anti-money laundering checks, and fraud risk assessment are offered, including facial recognition and duplicate screening. No-code platforms enable businesses to customize ID verification processes and generate shareable links for customer compliance. Operations emphasize secure, scalable KYC solutions across emerging markets.
- Headquarters Lagos, Nigeria
- Founders Mark Straub
- SectorsIndustrial Goods & ManufacturingFinancial Services Technology
- Website usesmileid.com
- Social LinkedIn X YouTube
Products & Services of Smile ID
Smile ID offers a comprehensive portfolio of products and services, including Facial Recognition, No-Code Verification, and API Integrations.
Accurately verifies user identities using biometric technology.
Enables easy ID checks without coding for businesses.
Facilitates server-to-server connections for KYC processes.
Apps and channels of Smile ID
its YouTube channel Smile ID (formerly Smile Identity) has 373 subscribers and 30 videos.
Videos from Smile ID
The most watched videos on Smile ID's YouTube channel, Smile ID (formerly Smile Identity) (373 subscribers). Click a video to play it here.
More on Smile ID (formerly Smile Identity).
Funding Insights of Smile ID
Smile ID has successfully raised a total of $31.1M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.1M
- Total Rounds 4
- Last Round Series B — $20M
- First Round $100,000
(Feb 2017)
- Investors Count 15
All 4 funding rounds of Smile ID with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $20M | Series B | – | Costanoa, Norrsken22 | |
| Jul 2021 | $7M | Series A | – | CRE Venture Capital, Costanoa | |
| Jun 2019 | $4M | Seed | – | – | – |
| Feb 2017 | $100,000 | Seed | – | 500 Global | – |
15 investors in total: 15 institutional.
Investors in Smile ID
Smile ID has secured backing from 15 investors, including venture fund and institutional investors. Prominent investors backing the company include Costanoa, Norrsken22 and ValueStream Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early stage fintech, data, AI, and security companies | costanoa.vc | Palo Alto, United States | ||
Norrsken22 is focused on funding African tech entrepreneurs. | 2021 | norrsken22.com | Johannesburg, South Africa | |
Early-stage investments are provided in B2B data-driven platforms. | valuestreamventures.com | |||
Seed and early-stage startups receive investments from Intercept Ventures. | interceptventures.com | Oakland, United States | ||
Venture capital firm investing in multiple sectors | future.africa | Lagos, Nigeria | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Investment in retail and financial services technologies. | commerce.vc | |||
Seed and early-stage tech investments are managed by Courtside Ventures. | courtsidevc.com | New York, United States | ||
Early-stage companies are funded by the venture capital firm. | twoculturecap.com | Dublin, Ireland | ||
Investments in tech sectors are made by CRE Venture Capital. | cre.vc | Johannesburg, South Africa |
Investor details for Smile ID
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Smile ID
23 people are tracked at Smile ID (10 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Mark Straub | Co-Founder & CEO | Leadership |
Victoria Offoma | Head Of Technical Support | Leadership |
Cameron Gray | Chief Technology Officer | Leadership |
Dustin Strydom | Vp, Commercial | Leadership |
Ibifuro Apiafi | Head Of Account Management | Leadership |
Genevieve Barrons | VP Operations | Leadership |
Kai Tyng L. | Director Of Data Engineering | Leadership |
David Berenbaum | Director | Leadership |
Shile Owoka | Executive Director | Leadership |
Ed Fricker | Director Of Engineering | Leadership |
Mbete Mutinda | Customer Success Specialist | Team |
Barnabas N. | Senior Software Engineer | Team |
Anand Nagarhalli | Software Architect | Team |
Andy Hess | Senior ML Engineer | Team |
Emmanuel Agwu | Marketing Manager | Team |
Malicha G. Waqo | Data Access Manager | Team |
Juma Allan | Mobile Team Lead | Team |
Talita van Niekerk | Senior Group Financial Accountant | Team |
Joshua Wong | MBA Strategy Intern | Team |
Harun Wangereka | Senior Mobile Engineer | Team |
3 more people are available in the full profile.
Complete people profiles for Smile ID
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Smile ID
Smile ID has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Appruve.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Identity documents are verified through computer vision technology. | appruve.co | Newark, United States | 2018 | Apr 2023 | $20M |
Complete acquisition details for Smile ID
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Timeline of Smile ID
4 dated milestones of Smile ID across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Smile ID is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series B, of $20.0M.
- Acquisition Acquires Appruve.
Web traffic of Smile ID
The website of Smile ID (usesmileid.com) receives about 75.1K visits a month.
- Monthly visits75.1K
▲ 23.3% vs previous month
Websites whose visitors overlap most with Smile ID. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
auth0.github.io | auth0.github.io | 100% | #1,884,788 | – | |
| github.com | 99% | 542.6M | #65 | View details | |
| uqudo.com | 98% | 13.7K | #1,877,469 | View details | |
| crustlab.com | 95% | 680.7K | #640,921 | View details | |
linkurious.com | linkurious.com | 95% | #792,622 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smile ID
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Related news about Smile Id
Complete news archive for Smile ID
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Frequently Asked Questions about Smile ID
Smile ID was founded in 2017.
Smile ID is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.
Mark Straub is the CEO of Smile ID, as recorded in our data. They have also founded this company.
Smile ID is a funded company, having raised a total of $31.1M across 4 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Feb 2017.
Smile ID was founded in 2017 in Lagos, Nigeria, within the fintech sector focused on identity management. Digital tools for user authentication, anti-money laundering checks, and fraud risk assessment are offered, including facial recognition and duplicate screening. No-code platforms enable businesses to customize ID verification processes and generate shareable links for customer compliance. Operations emphasize secure, scalable KYC solutions across emerging markets.
Smile ID offers Facial Recognition, No-Code Verification, and API Integrations.
Smile ID has made 1 acquisition, including Appruve.
Smile ID has 15 investors. Key investors include Costanoa, Norrsken22, ValueStream Ventures, Intercept Ventures, and Future Africa.