Smiler

Amsterdam, Netherlands Founded: 2020 • Age: 6 yrs
Photographers are connected with consumers via a marketplace for photoshoots.
Annual revenue - Latest available
Total funding $8.5M 1 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 2 Services tracked
Competitors 3 Brand Intelligence

About Smiler

Smiler is a company based in Amsterdam (Netherlands) founded in 2020 by Rob Hulleman, Martine Rooth, and Kasper Middelkoop. Smiler has raised $8.5 million across 1 funding round from investors including Speedinvest, Octopus Ventures and Mosaic Ventures. Smiler offers products and services including Photoshoot Booking Platform and Edited Photos Delivery. Smiler operates in a competitive market with competitors including Happix and TripShooter, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Rob Hulleman, Martine Rooth, Kasper Middelkoop
  • Sectors
    Media & Entertainment
    Business Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Creative & Content Production Unlock Sub-Sector Unlock Segment
Business Services → Event, Translation & Local Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $8.5 M (USD), Series A

    Jun 08, 2023

  • Investors
    Speedinvest

    & 4 more

  • Employee Count
    Not available
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Smiler

Smiler offers a comprehensive portfolio of products and services, including Photoshoot Booking Platform and Edited Photos Delivery.

Product name locked
Category locked
Primary

Online system for scheduling professional photoshoots in various locations

Product name locked
Category locked
Locked

Service for receiving professionally edited photos after sessions

Funding Insights of Smiler

Smiler has successfully raised a total of $8.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $8.5 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Smiler

Smiler has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Speedinvest, Octopus Ventures and Mosaic Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investment and support for founders in technology and health sectors.
Locked Locked Locked
Early-stage investments in European sectors are managed by Mosaic Ventures.
Locked Locked Locked
Early-stage venture capital and startup acceleration are provided.
Locked Locked Locked
Premium access

Investor details for Smiler

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Smiler

Investments
Premium access

Investment portfolio details for Smiler

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Smiler

Premium access

Detailed financials for Smiler

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Smiler Comparisons

Smiler Primary company
Description
Photographers are connected with consumers via a marketplace...
Location
Amsterdam, Netherlands
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Smiler

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Smiler

Smiler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Happix and TripShooter, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Offers domain registration, web hosting, VPS, and cloud solutions.
Locked Locked Locked
Offers booking for professional photographers for vacations and events in Europe.
Premium access

Detailed competitors of Smiler

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Smiler

Premium access

Complete news archive for Smiler

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Smiler

Smiler was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Smiler is headquartered in Amsterdam, Netherlands.

Kasper Middelkoop is the current CEO of Smiler. They have also founded this company.

Smiler is a funded company, having raised a total of $8.5M across 1 funding round to date.

Smiler was founded in 2020 in Amsterdam, Netherlands, as a platform in the photography sector. Photographers are linked with consumers seeking services, primarily through bookings for photoshoots at tourist locations. Operations focus on facilitating these connections digitally, enabling access to professional photography without traditional agency involvement. The service covers various global sites, supporting both local and international users.

Smiler's top competitors include Happix and TripShooter.

Smiler offers Photoshoot Booking Platform and Edited Photos Delivery.

Smiler has 5 investors. Key investors include Speedinvest, Octopus Ventures, Mosaic Ventures, Dutch Founders Fund, and PROfounders Capital Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available