About Smiles
Smiles is a publicly listed company based in Barueri (Brazil) founded in 2013. Smiles is operated as a travel loyalty program in Brazil. It operates on a Subscription Services, Two-Sided Marketplace, and Commission-Based model. Smiles has raised $198.68 million across 1 funding round from investors including General Atlantic. Its chief executive, as recorded, is Leonel Dias De Andrade Neto. Its website smiles.com.br draws about 4.7 million monthly visits. Smiles offers products and services including Miles Program, Travel Booking, and Shopping Rewards. Its focus areas include Travel & Leisure, Airlines and Loyalty Programs. Its legal entity is GOL LINHAS AÉREAS S.A.
Company details
Smiles is managed as a comprehensive travel loyalty platform in Brazil, focusing on the accumulation and redemption of miles for various travel services. Flights, hotels, car rentals, and other experiences are offered through partnerships with airlines like GOL and over 55 other carriers. Retail rewards are provided via collaborations with major stores. The program serves the travel and leisure sector by enabling users to access over 1,600 destinations worldwide. Additional solutions include digital accounts, airport lounge access, and travel insurance, all integrated into a user-centric platform.
- Total Equity Funding$198.68M (USD)
in 1 rounds
- Latest Funding Round$198.68M (USD), Series D
Apr 2013
- Investors
Products & Services of Smiles
Smiles offers a comprehensive portfolio of products and services, including Miles Program, Travel Booking, and Shopping Rewards.
Miles are accumulated and redeemed for travel services.
Flights, hotels, and cars are booked using miles.
Miles are earned or used in partnered stores.
Apps and channels of Smiles
its YouTube channel Te Levo de Milhas has 94.4K subscribers and 30 videos.
Videos from Smiles
The most watched videos on Smiles's YouTube channel, Te Levo de Milhas (94.4K subscribers). Click a video to play it here.
More on Te Levo de Milhas.
Funding Insights of Smiles
Smiles has successfully raised a total of $198.68M through 1 strategic funding round. The most recent funding activity was a Series D round of $198.68 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $198.68M
- Total Rounds 1
- Last Round Series D — $198.68M
- First Round $198.68M
(Apr 2013)
- Investors Count 1
All 1 funding rounds of Smiles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $198.68M | Series D | – | – |
1 investors in total: 1 institutional.
Investors in Smiles
Smiles has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include General Atlantic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States |
Investor details for Smiles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Smiles
1 people are tracked at Smiles (1 in leadership).
| Name | Role | Group |
|---|---|---|
Leonel Dias De Andrade Neto | CEO | Leadership |
Complete people profiles for Smiles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Smiles
3 dated milestones of Smiles, from founding to its latest funding, stage changes and deals.
- Founded Smiles is founded.
- Funding First funding round of $198.7M.
- IPO Lists on the stock exchange (IPO).
Web traffic of Smiles
The website of Smiles (smiles.com.br) receives about 4.7M visits a month and ranks #10,631 among all websites worldwide, #287 in Travel and Tourism.
- Monthly visits4.7M
▲ 5.7% vs previous month
- Unique visitors1.8M
per month
- Global rank#10,631
among all websites
- Category rank#287
Travel and Tourism · Travel and Tourism
- Bounce rate29%
- Pages per visit5.0
- Average visit4 min 55 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Smiles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| voegol.com.br | 100% | 11.1M | #5,039 | View details | |
| maxmilhas.com.br | 84% | 2M | #29,557 | View details | |
| voeazul.com.br | 81% | 11.4M | #4,975 | View details | |
| decolar.com | 78% | 13.1M | #3,921 | View details | |
passageirodeprimeira.com | passageirodeprimeira.com | 77% | #43,185 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smiles
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Smiles
Complete news archive for Smiles
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Frequently Asked Questions about Smiles
Smiles was founded in 2013.
Smiles is headquartered in Barueri, Brazil. It is registered at Barueri, Sao Paulo, Brazil.
Leonel Dias De Andrade Neto is the CEO of Smiles, as recorded in our data.
Smiles is a funded company, having raised a total of $198.68M across 1 funding round to date. The company's 1st funding round was a Series D of $198.68M, raised on Apr 2013.
Smiles is managed as a comprehensive travel loyalty platform in Brazil, focusing on the accumulation and redemption of miles for various travel services. Flights, hotels, car rentals, and other experiences are offered through partnerships with airlines like GOL and over 55 other carriers. Retail rewards are provided via collaborations with major stores. The program serves the travel and leisure sector by enabling users to access over 1,600 destinations worldwide. Additional solutions include digital accounts, airport lounge access, and travel insurance, all integrated into a user-centric platform.
Smiles offers Miles Program, Travel Booking, and Shopping Rewards.
Smiles has 1 investor. Key investors include General Atlantic.
Smiles operates through Gol Linhas Aéreas S.A..
The website of Smiles receives about 4.7 million visits a month and ranks #10,631 among all websites worldwide.