About Smollan
Smollan is a Retail company based in Johannesburg (South Africa) founded in 1931, and was acquired by McGrath Estate Agents in June 2015. Retail growth solutions are provided by Smollan for brands. It operates on a Professional Services and Data-as-a-Service model in Retail and Technology sectors. Smollan has completed 2 acquisitions, including Argility and Hibrido. Its chief executive, as recorded, is Erika Van der Walt. Its website smollan.com draws about 51 thousand monthly visits. Smollan offers products and services including Sales & Merchandising, Activation & Experience, Data & Technology, and Digital Commerce. Its focus areas include Retail Services and Point of Purchase Solutions.
Company details
Retail growth solutions are offered by Smollan to help brands and retailers succeed at the point of purchase. Operations are conducted across 61 markets, leveraging data and technology to enhance efficiency. Services including sales, merchandising, activation, and digital commerce are provided. The focus is placed on creating impactful results through a workforce of 75,000 passionate individuals. Global reach and enduring partnerships with renowned brands are maintained to deliver proven retail strategies.
- Headquarters Johannesburg, South Africa
- Stage Acquired
- SectorsRetailTechnology
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Phone•••• ••••
- Website smollan.com
- Social LinkedIn X Instagram YouTube
- Acquired by McGrath Estate Agents (Jun 2015)
- Legal Name Smollan
- Investors
- Investments & AcquisitionsArgility
& 1 more
- Acquired byMcGrath Estate Agents
(Jun 2015)
Associated legal entities of Smollan
Smollan is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smollan India Private Limited CIN U74900MH2010FTC211149 | Active | 21 Dec 2010 | Thane, Maharashtra | ₹605 Cr | 371 | 6 | View details |
| Smollan India Field Management Private Limited CIN U74900MH2016PTC272802 | Active | 06 Feb 2016 | Thane, Maharashtra | ₹515 Cr | 9,561 | 2 | View details |
| Hindustan Field Services Private Limited CIN U51900MH2007PTC176788 | Active | 14 Dec 2007 | Thane, Maharashtra | ₹815 Cr | 6,144 | 6 | View details |
Products & Services of Smollan
Smollan offers a comprehensive portfolio of products and services, including Sales & Merchandising, Activation & Experience, Data & Technology, and Digital Commerce.
Retail sales and merchandising solutions are provided for brands.
Brand activation and customer experience services are delivered effectively.
Data-driven technology solutions are offered for retail optimization.
Digital commerce strategies are developed for retail growth.
Apps and channels of Smollan
its YouTube channel Smollan has 1.67K subscribers and 30 videos.
Videos from Smollan
The most watched videos on Smollan's YouTube channel, Smollan (1.67K subscribers). Click a video to play it here.
More on Smollan.
Investors in Smollan
Smollan has secured backing from 1 investor. Prominent investors backing the company include McGrath Estate Agents.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate sales, property management, and financial services are provided. | 1988 | mcgrath.com.au | Sydney, Australia |
Investor details for Smollan
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Smollan
The boards of the 3 registered companies of Smollan currently have 10 directors; the longest-serving is Douglas Raymond Smollan, appointed in 2008. 39 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Douglas Raymond Smollan DIN 01836732 | Director | 01 Jan 2008 | 18 yrs 10 mo | Hindustan Field Services Private Limited |
| Jeanette Hern DIN 07187655 | Director | 19 Jun 2015 | 11 yrs 4 mo | Smollan India Private Limited |
| David Leonard Smollan DIN 07187964 | Director | 19 Jun 2015 | 11 yrs 4 mo | Hindustan Field Services Private Limited |
| Vasudevan DIN 07410035 | Director | 06 Feb 2016 | 10 yrs 9 mo | Smollan India Field Management Private Limited |
| Nagendra Ramarao DIN 07598029 | Director | 16 Sep 2016 | 10 yrs 1 mo | Smollan India Private Limited, Hindustan Field Services Private Limited |
| Ranganathan Krishnamurthy DIN 07761613 | Director | 01 Mar 2017 | 9 yrs 8 mo | Smollan India Field Management Private Limited |
| Amit Kumar Srivastava DIN 07598069 | Director | 02 Mar 2017 | 9 yrs 8 mo | Smollan India Private Limited, Hindustan Field Services Private Limited |
| Ridwaan Bedderson DIN 08463592 | Director | 30 May 2019 | 7 yrs 5 mo | Smollan India Private Limited |
| Arun Neelakantan DIN 09837353 | Director | 03 Sep 2024 | 2 yrs 2 mo | Hindustan Field Services Private Limited |
| Rajan Zachariah DIN 03382458 | Director | 06 Dec 2024 | 1 yr 11 mo | Smollan India Private Limited |
People of Smollan
139 people are tracked at Smollan (28 in leadership, 111 in team).
| Name | Role | Group |
|---|---|---|
Erika Van der Walt | CEO | Leadership |
Joanne Gould | CEO South Africa | Leadership |
Mpho Matshili | People Partner | Leadership |
Candice Wilcock | Executive Head Of Human Resources: Group Services Global | Leadership |
Raveena Srivastava | Head Of Ecommerce- India | Leadership |
Amith Panicker | Head-growth And Innovation | Leadership |
Rene Naidoo | People Partner | Leadership |
Arun Vijay | Business Unit Head | Leadership |
Dalton Webster | Financial Business Partner - Shared Services | Leadership |
Sabrina Ng | Head, Marketing & Communications, Southeast Asia | Leadership |
Averen Deonanan | Chief Financial Officer | Leadership |
Paul Saayman | CFO - SA | Leadership |
Dishana Krishna | Chief Financial Officer | Data & Technology And Digital Commerce | Leadership |
James Collett | Chief Information Technology Officer | Leadership |
Jena Tan | Head Of People, Singapore | Leadership |
| Chief Executive Officer | Leadership | |
Michael Power | Chief Executive Africa | Leadership |
George Henderson | Chief People Officer | Leadership |
Deanna Yap | Chief People Officer, Southeast Asia | Leadership |
John Hubner | Group HR Director | Leadership |
119 more people are available in the full profile.
Complete people profiles for Smollan
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Smollan
Figures of Smollan India Private Limited, the primary company behind Smollan, for FY 2025. Revenue was ₹605 Cr (+59% year on year). Net profit was ₹14.14 Cr (2% margin). EBITDA was ₹18.61 Cr (3% margin). Revenue has grown at a compounded annual rate of +30% over three years and +29% over five years.
- ₹605 CrRevenue · FY 2025 · +59% YoY
- ₹14.14 CrNet profit · 2% margin
- ₹18.61 CrEBITDA · 3% margin
- ₹1 LakhPaid-up capital
- 371Employees (provident fund records)
- +30%Revenue CAGR, 3 years
- +29%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Smollan India Private Limited are on its company page.
Detailed financial statements for Smollan
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Smollan
Smollan has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Argility and Hibrido.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
UI and UX design services are provided to clients. | hibrido.com.br | Brusque, Brazil | 2013 | Aug 2023 | •••• | |
Omni-channel e-commerce solutions are enabled for SMEs in select sectors. | argility.com | Johannesburg, South Africa | 2007 | Jan 2022 | •••• |
Complete acquisition details for Smollan
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Smollan
4 dated milestones of Smollan across 92 years, from founding to its latest funding, stage changes and deals.
- Founded Smollan is founded.
- Exit Acquired by McGrath Estate Agents.
- Acquisition Acquires Argility.
- Acquisition Acquires Hibrido.
Web traffic of Smollan
The website of Smollan (smollan.com) receives about 50.7K visits a month and ranks #482,672 among all websites worldwide, #7,496 in Jobs and Employment.
- Monthly visits50.7K
▼ 11% vs previous month
- Unique visitors24K
per month
- Global rank#482,672
among all websites
- Category rank#7,496
Jobs and Career · Jobs and Employment
- Bounce rate33%
- Pages per visit3.5
- Average visit1 min 50 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Smollan. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tigerbrands.com | 100% | 35.5K | #831,629 | View details | |
careers.unilever.com | careers.unilever.com | 58% | #92,730 | – |
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Related news about Smollan
Complete news archive for Smollan
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Frequently Asked Questions about Smollan
Smollan was founded in 1931.
Smollan is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Erika Van der Walt is the CEO of Smollan, as recorded in our data.
Retail growth solutions are offered by Smollan to help brands and retailers succeed at the point of purchase. Operations are conducted across 61 markets, leveraging data and technology to enhance efficiency. Services including sales, merchandising, activation, and digital commerce are provided. The focus is placed on creating impactful results through a workforce of 75,000 passionate individuals. Global reach and enduring partnerships with renowned brands are maintained to deliver proven retail strategies.
Smollan offers Sales & Merchandising, Activation & Experience, Data & Technology, and Digital Commerce.
Smollan has 1 investor. Key investors include McGrath Estate Agents.
Smollan is associated with 3 legal entities: Smollan India Private Limited, Hindustan Field Services Private Limited, Smollan India Field Management Private Limited.
Yes. Smollan was acquired by McGrath Estate Agents in June 2015.
The legal entities of Smollan currently have 11 directors, including Ridwaan Bedderson, Amit Kumar Srivastava, Nagendra Ramarao and others.