About Smoor Chocolates
Smoor Chocolates is a Consumer company based in Bengaluru (India) founded in 2015 by Vimal Sharma and Nadeem Ahmad, and was acquired by Rebel Foods in April 2022. Sweets, chocolates, and desserts are offered by the brand. Smoor Chocolates has raised $7.76 million across 5 funding rounds from investors including Rebel Foods, Klub and Ramchandra Shastry. The company has 809 employees. Smoor Chocolates was last valued at $44.35 million in March 2022. Its chief executive, as recorded, is Vimal Sharma. Its website smoor.in draws about 96 thousand monthly visits. Its Indian entity Bliss Chocolates India Private Limited reported revenue of ₹172 Cr. Smoor Chocolates offers products and services including Luxury Couverture Chocolates, Signature Cakes, Gift Hampers, Cookies, and Macarons. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Manam Chocolate, Lotte India and Morde Foods.
Company details
Smoor Chocolates was founded in 2015 in Bengaluru, India, within the confectionery and food sector. A selection of products including cookies, cakes, pastries, cupcakes, pralines, macarons, and baked delicacies is provided, alongside pasta, pizza, sandwiches, salads, wraps, and burgers. Luxury gift hampers are available, with expansion into ice cream and prepackaged chocolate beverages in progress. Operations focus on complementary dessert categories.
- Headquarters Bengaluru, India
- Employees 809
- Founders Vimal Sharma, Nadeem Ahmad
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website smoor.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Rebel Foods (Apr 2022)
- Legal Name Bliss Chocolates India Private Limited
- Date of Incorporation 27 Mar, 2015
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹172 Cr
FY 2025 · +15% YoY
- Net Loss-₹31.52 Cr
FY 2025 · -18% margin
- EBITDA₹1.70 Cr
FY 2025 · 1% margin
- Total Equity Funding$7.76M (USD)
in 5 rounds
- Latest Funding Round$5.29M (USD), Series A
Mar 2022
- InvestorsRebel Foods
& 9 more
- Employee Count809
- Acquired byRebel Foods
(Apr 2022)
Associated legal entities of Smoor Chocolates
Smoor Chocolates operates through Bliss Chocolates India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bliss Chocolates India Private Limited CIN U15549KA2015PTC079529 | Active | 27 Mar 2015 | Bangalore, Karnataka | ₹172 Cr | 809 | 7 | View details |
Products & Services of Smoor Chocolates
Smoor Chocolates offers a comprehensive portfolio of products and services, including Luxury Couverture Chocolates, Signature Cakes, Gift Hampers, Cookies, and Macarons.
Premium boxed chocolates for gifting and snacking purposes
Variety of cakes designed for celebrations and events
Customized hampers with chocolates and treats for occasions
Baked cookies offered as snacks or gifts
French-style macarons for dessert and gifting options
Apps and channels of Smoor Chocolates
its YouTube channel SMOOR chocolates has 3.56K subscribers and 30 videos.
Videos from Smoor Chocolates
The most watched videos on Smoor Chocolates's YouTube channel, SMOOR chocolates (3.56K subscribers). Click a video to play it here.
More on SMOOR chocolates.
Funding Insights of Smoor Chocolates
Smoor Chocolates has successfully raised a total of $7.76M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.29 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.76M
- Total Rounds 5
- Last Round Series A — $5.29M
- First Round $1.71M
(May 2018)
- Investors Count 10
All 5 funding rounds of Smoor Chocolates with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $5.29M | Series A | $44.35M | Rebel Foods | – |
| Jul 2021 | Seed | – | Klub | – | |
| Sep 2020 | $474,950 | Angel Round | $9.14M | Gaurav Sureka | |
| Sep 2019 | $294,617 | Angel Round | $••••• | Anil Gupta | |
| May 2018 | $1.71M | Angel Round | $••••• | Syed Akhib, Syed Farook |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $44.35M | •••••••• |
| Sep 2020 | $9.14M | •••••••• |
| Sep 2019 | $••••• | •••••••• |
| May 2018 | $••••• | •••••••• |
Full valuation and stage history of Smoor Chocolates
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $44.35M (Mar 2022). 10 investors in total: 2 institutional and 8 angel.
Investors in Smoor Chocolates
Smoor Chocolates has secured backing from 10 investors, including institutional and angel investors. Prominent investors backing the company include Rebel Foods, Klub and Ramchandra Shastry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food products are offered via an internet restaurant platform. | 2010 | rebelfoods.com | Mumbai, India | |
Fintech platform for revenue-based financing to digital businesses is provided. | 2019 | klubworks.com | Singapore, Singapore | |
RS Ramchandra Shastry | unknown_07b842d4cb6144f28 | |||
GS Gaurav Sureka | unknown_4fc6e696863040298 | |||
SA Syed Akhib | unknown_c12d3e664e344cb28 | |||
SF Syed Farook | unknown_643457f5c1d446188 | |||
SM Syed Mukarram | unknown_b0b5bf4e70434bdfa | |||
AG Anil Gupta | unknown_43b7cfbf00ad41c3a | |||
RF Razi Fakih | unknown_b0913be0196e43b5a | |||
SA Syed Akhtar | unknown_cabd18c83bbb46c39 |
Investor details for Smoor Chocolates
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Bliss Chocolates India Private Limited (Smoor Chocolates)
Bliss Chocolates India Private Limited is the primary company behind Smoor Chocolates. The board of Bliss Chocolates India Private Limited currently have 5 directors; the longest-serving is Vimal Sharma, appointed in 2015. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vimal Sharma DIN 03008633 | Director | 27 Mar 2015 | 11 yrs 7 mo | Bliss Chocolates India Private Limited |
| Nadeem Irfan Ahmad DIN 07170228 | Director | 28 Mar 2015 | 11 yrs 7 mo | Bliss Chocolates India Private Limited |
| Ravi Vijaykumar Golani DIN 09610470 | Nominee Director | 20 Jun 2022 | 4 yrs 4 mo | Bliss Chocolates India Private Limited |
| Piyush Natvarlal Kakkad DIN 07917510 | Nominee Director | 16 Oct 2023 | 3 yrs | Bliss Chocolates India Private Limited |
| Jaydeep Ashok Barman DIN 03122071 | Nominee Director | 08 Jul 2025 | 1 yr 4 mo | Bliss Chocolates India Private Limited |
People of Smoor Chocolates
10 people are tracked at Smoor Chocolates (5 in leadership, 5 in team); the tracked headcount is 809.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Piyush Agarwal | Head Of Fp&a | Leadership |
Ashwin Rathi | Chief Financial Officer | Leadership |
Simran Dey | Strategic Head - D2c & Ecommerce | Leadership |
Aishwarya Av | Quality Assurance Trainee | Team |
Nayana Vp | Senior QA Manager | Team |
Vidya Singh | Manager Admin / People & Culture | Team |
Kanan Hijam | Senior Manager - People & Culture | Team |
Priyanshu Verma | Senior Manager - People & Culture | Team |
Complete people profiles for Smoor Chocolates
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Smoor Chocolates
Figures of Bliss Chocolates India Private Limited, the primary company behind Smoor Chocolates, for FY 2025. Revenue was ₹172 Cr (+15% year on year). Net loss was -₹31.52 Cr (-18% margin). EBITDA was ₹1.70 Cr (1% margin). Revenue has grown at a compounded annual rate of +29% over three years and +29% over five years.
- ₹172 CrRevenue · FY 2025 · +15% YoY
- -₹31.52 CrNet loss · -18% margin
- ₹1.70 CrEBITDA · 1% margin
- ₹53.73 CrPaid-up capital
- 809Employees (provident fund records)
- +29%Revenue CAGR, 3 years
- +29%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bliss Chocolates India Private Limited are on its company page.
Detailed financial statements for Smoor Chocolates
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Smoor Chocolates
5 dated milestones of Smoor Chocolates across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Smoor Chocolates is founded.
- Funding First funding round of $1.7M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.3M.
- Exit Acquired by Rebel Foods.
Competitors of Smoor Chocolates
Smoor Chocolates has 3 listed competitors in our database. They include Manam Chocolate, Lotte India and Morde Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| manamchocolate.com | 2021 | Hyderabad, India | 1,005 | Produces Indian craft chocolate through farming, making, and online sales. | ||
| lotteindia.com | 2004 | Chennai, India | 596 | Manufactures and sells confectionery items like chocolates, gums, and toffees. | ||
| morde.com | 1983 | Mumbai, India | 655 | Produces premium chocolate and cocoa for B2B clients worldwide. |
Detailed competitors of Smoor Chocolates
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Smoor Chocolates
The website of Smoor Chocolates (smoor.in) receives about 96.4K visits a month and ranks #315,878 among all websites worldwide, #2,398 in Restaurants and Delivery.
- Monthly visits96.4K
▼ 11.7% vs previous month
- Unique visitors55.2K
per month
- Global rank#315,878
among all websites
- Category rank#2,398
Food and Drink · Restaurants and Delivery
- Bounce rate46%
- Pages per visit3.3
- Average visit1 min 49 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Smoor Chocolates. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| liliyum.com | 100% | #565,137 | View details | ||
shop.aubree.in | shop.aubree.in | 91% | #2,018,655 | – | |
| amintiri.in | 86% | #551,297 | View details | ||
| theobroma.in | 86% | 336.3K | #157,634 | View details | |
cruff.in | cruff.in | 83% | #378,974 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smoor Chocolates
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Smoor Chocolates (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Smoor Chocolates
Complete news archive for Smoor Chocolates
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Frequently Asked Questions about Smoor Chocolates
Smoor Chocolates was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Smoor Chocolates is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Vimal Sharma is the CEO of Smoor Chocolates, as recorded in our data. They have also founded this company.
Smoor Chocolates is a funded company, having raised a total of $7.76M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $1.71M, raised on May 2018.
Smoor Chocolates has 809 employees.
The primary company behind Smoor Chocolates, Bliss Chocolates India Private Limited, reported revenue of ₹172 Cr for FY 2025, up 15% year on year.
Smoor Chocolates was founded in 2015 in Bengaluru, India, within the confectionery and food sector. A selection of products including cookies, cakes, pastries, cupcakes, pralines, macarons, and baked delicacies is provided, alongside pasta, pizza, sandwiches, salads, wraps, and burgers. Luxury gift hampers are available, with expansion into ice cream and prepackaged chocolate beverages in progress. Operations focus on complementary dessert categories.
Smoor Chocolates's top competitors include Lotte India, Morde Foods and Manam Chocolate.
Smoor Chocolates offers Luxury Couverture Chocolates, Signature Cakes, Gift Hampers, Cookies, and Macarons.
Smoor Chocolates has 10 investors. Key investors include Rebel Foods, Klub, Ramchandra Shastry, Gaurav Sureka, and Syed Akhib.
The valuation of Smoor Chocolates is $44.35M as of Mar 2022.
Smoor Chocolates operates through Bliss Chocolates India Private Limited.