About SmugMug
SmugMug is a company based in Mountain View (United States) founded in 2002. SmugMug has raised $4.5 million across 2 funding rounds from investors including Azure Capital Partners. SmugMug has completed 1 acquisition, including Flickr. SmugMug offers products and services including Photo Storage, Photo Sharing, and Photo Selling. SmugMug operates in a competitive market with competitors including Cluster, WedPics, Veri, Zyl and Celebrate, among others.
- Total Equity Funding$4.5M (USD)
in 2 rounds
- Latest Funding Round$2.5M (USD), Series C
Nov 2007
- Investors
- Investments & Acquisitions
Products & Services of SmugMug
SmugMug offers a comprehensive portfolio of products and services, including Photo Storage, Photo Sharing, and Photo Selling.
Secure online storage for photos and media files.
Tools to share photos with users and communities.
Features for selling photos directly to customers.
Apps and channels of SmugMug
SmugMug publishes 1 mobile app with over 500K+ downloads; its YouTube channel SmugMug has 66.5K subscribers and 30 videos.
Videos from SmugMug
The most watched videos on SmugMug's YouTube channel, SmugMug (66.5K subscribers). Click a video to play it here.
More on SmugMug.
Funding Insights of SmugMug
SmugMug has successfully raised a total of $4.5M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $2.5 million completed in November 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 2
- Last Round Series C — $2.5M
- First Round $2M
(Jul 2006)
- Investors Count 1
All 2 funding rounds of SmugMug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2007 | $2.5M | Series C | – | – | |
| Jul 2006 | $2M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in SmugMug
SmugMug has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Azure Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are targeted by Azure Capital Partners. | 2000 | azurecap.com | San Francisco, United States |
Investor details for SmugMug
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SmugMug
SmugMug has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Flickr.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online photo sharing platform | flickr.com | Sunnyvale, United States | 2004 | Apr 2018 | •••• |
Complete acquisition details for SmugMug
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SmugMug
4 dated milestones of SmugMug across 16 years, from founding to its latest funding, stage changes and deals.
- Founded SmugMug is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series C, of $2.5M.
- Acquisition Acquires Flickr.
Competitors of SmugMug
SmugMug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cluster, WedPics, Veri, Zyl and Celebrate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cluster.co | 2013 | San Francisco, United States | $3.2M | – | Private photo sharing is facilitated for friends and family. | |
| wedpics.com | 2011 | Raleigh, United States | $18.31M | – | Wedding photos are aggregated into shared albums via mobile app. | |
| veri.com | 2006 | New York, United States | $1.22M | – | Online wedding photo and video aggregation app | |
| zyl.ai | 2015 | Paris, France | $2.47M | – | Photos are organized collaboratively via a mobile app. | |
| celebrate.app | 2018 | Gilching, Germany | – | 42 | Provides collaborative photo sharing app | |
| weddingpartyapp.com | 2012 | Palo Alto, United States | $1M | – | Mobile Application for wedding management and capturing wedding moments | |
| photocircleapp.com | 2015 | San Francisco, United States | – | – | A photo sharing app with features for collaborative albums. |
Detailed competitors of SmugMug
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SmugMug
The website of SmugMug (smugmug.com) receives about 5.8M visits a month and ranks #3,673 among all websites worldwide, #29 in Photography.
- Monthly visits5.8M
▼ 2.6% vs previous month
- Unique visitors2M
per month
- Global rank#3,673
among all websites
- Category rank#29
Hobbies and Leisure · Photography
- Bounce rate31%
- Pages per visit23.5
- Average visit5 min 42 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with SmugMug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| flickr.com | 100% | 34.7M | #522 | View details | |
| dpreview.com | 86% | 4.2M | #11,603 | View details | |
| zenfolio.com | 82% | 1M | #23,509 | View details | |
| photoshelter.com | 79% | 818.6K | #35,936 | View details | |
| fotki.com | 77% | 197.1K | #106,973 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SmugMug
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Smugmug
Complete news archive for SmugMug
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SmugMug
10 companies that operate in the same segment as SmugMug (Photography & Online Media Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Online platform for creating graphic images | 2012 | Surry Hills, New South Wales, Australia | USD 589.22 M | – | – | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI video generation models and production tools are developed. | 2013 | Jerusalem, Jerusalem District, Israel | USD 305 M | – | – | |
Developer of generative AI models for image, video, audio, and 3D | 2021 | London, England, United Kingdom | USD 257 M | – | – | |
Product and portrait photo editing is enabled through mobile application. | 2019 | Paris, France | USD 62.15 M | – | – | |
Social platform for photo and video sharing | 2010 | San Francisco, California, United States | USD 57.05 M | – | – | |
Tenor is recognized for providing GIF-based communication tools. | 2014 | San Francisco, California, United States | USD 30.5 M | – | – | |
Cloud-based AR-enabled photo collaboration for field services is provided. | 2015 | Lincoln, Nebraska, United States | USD 36.25 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about SmugMug
SmugMug was founded in 2002 and raised its 1st funding round 4 years after it was founded.
SmugMug is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
SmugMug is a funded company, having raised a total of $4.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jul 2006.
SmugMug was founded in 2002 in Mountain View, United States, as a SaaS-based platform in the photo sharing sector. Core operations include the provision of watermarking tools, gallery creation capabilities, and sales options for photo downloads and prints. Users are enabled to build galleries using custom domain names. The service supports photographers and creators in managing and monetizing digital images across online environments.
SmugMug offers Photo Storage, Photo Sharing, and Photo Selling.
SmugMug has made 1 acquisition, including Flickr.
SmugMug has 1 investor. Key investors include Azure Capital Partners.
SmugMug operates through Smugmug, Inc..
Yes. SmugMug publishes SmugMug - Photography Platform, with over 500,000 downloads.
The website of SmugMug receives about 5.8 million visits a month and ranks #3,673 among all websites worldwide.