So Good
About So Good
So Good is a Consumer company based in Australia, and was acquired by Wessanen in July 2008. Plant-based milk and dessert products are offered by So Good. It operates on a Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Kevin Jackson. Its website sogood.com.au draws about 12 thousand monthly visits. So Good offers products and services including Barista Milks, Oat Milks, Almond Milks, Soy Milks, and Protein Milks. Its focus areas include Food & Beverage, Non-Dairy Products and Plant-Based Milks. Its legal entity is Sanitarium Health Food Company. Its competitors include Inside Out, HapiSoy and Cor De Coco.
Company details
A range of plant-based milk alternatives including oat, almond, soy, and high-protein options are provided by So Good, a brand under Sanitarium Health Food Company. Frozen desserts are also included in the product lineup. These products are tailored for dietary preferences such as lactose-free and vegan lifestyles. The focus is placed on delivering barista-quality milks for home use. The company operates within the food and beverage sector, emphasizing non-dairy solutions for health-conscious consumers.
Products & Services of So Good
So Good offers a comprehensive portfolio of products and services, including Barista Milks, Oat Milks, Almond Milks, Soy Milks, and Protein Milks.
Plant-based milks designed for barista-quality coffee preparation.
Oat-based milk alternatives for various dietary needs.
Almond-based milk options for dairy-free consumption needs.
Soy-based milk products for lactose-free dietary preferences.
High-protein plant-based milks for nutritional dietary support.
Plant-based frozen desserts for dairy-free sweet treats.
Apps and channels of So Good
its YouTube channel So Good ANZ has 1.15K subscribers and 30 videos.
Videos from So Good
The most watched videos on So Good's YouTube channel, So Good ANZ (1.15K subscribers). Click a video to play it here.
More on So Good ANZ.
Investors in So Good
So Good has secured backing from 1 investor. Prominent investors backing the company include Wessanen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fruits and vegetables are processed by this long-established firm. | 1765 | wessanen.com | Amsterdam, Netherlands |
Investor details for So Good
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People of So Good
1 people are tracked at So Good (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kevin Jackson | CEO | Leadership |
Complete people profiles for So Good
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Competitors of So Good
So Good has 3 listed competitors in our database. They include Inside Out, HapiSoy and Cor De Coco.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| insideoutng.com.au | 2013 | Silverwater, Australia | Brand of plant-based milk | |||
| hapisoy.com | 2018 | Melbourne, Australia | Operates a direct-to-consumer brand specializing in dairy-free ice cream. | |||
| cordecoco.com.au | 2016 | Sydney, Australia | Produces dairy-free coconut-based shakes and iced coffees for health-conscious consumers. |
Detailed competitors of So Good
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Web traffic of So Good
The website of So Good (sogood.com.au) receives about 11.8K visits a month.
- Monthly visits11.8K
▲ 2.1% vs previous month
Websites whose visitors overlap most with So Good. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leahitsines.com.au | leahitsines.com.au | 100% | #882,281 | – | |
creativegourmet.com.au | creativegourmet.com.au | 79% | #4,132,895 | – | |
scrambledchefs.com | scrambledchefs.com | 62% | #598,276 | – | |
bakersdelight.com.au | bakersdelight.com.au | 54% | – | ||
daenskitchen.com | daenskitchen.com | 54% | #213,183 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for So Good
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Related news about So Good
Complete news archive for So Good
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Frequently Asked Questions about So Good
So Good is headquartered in Australia. It is registered at New South Wales, Australia.
Kevin Jackson is the CEO of So Good, as recorded in our data.
A range of plant-based milk alternatives including oat, almond, soy, and high-protein options are provided by So Good, a brand under Sanitarium Health Food Company. Frozen desserts are also included in the product lineup. These products are tailored for dietary preferences such as lactose-free and vegan lifestyles. The focus is placed on delivering barista-quality milks for home use. The company operates within the food and beverage sector, emphasizing non-dairy solutions for health-conscious consumers.
So Good's top competitors include Inside Out, HapiSoy and Cor De Coco.
So Good offers Barista Milks, Oat Milks, Almond Milks, Soy Milks, and 2 more products and services.
So Good has 1 investor. Key investors include Wessanen.
So Good operates through Sanitarium Health Food Company.
Yes. So Good was acquired by Wessanen in July 2008.