Sober Steering

Waterloo, Canada Founded: 2009 • Age: 17 yrs
Biosensor embedded in steering wheels detects alcohol non-intrusively.
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Sober Steering

Sober Steering is a company based in Waterloo (Canada) founded in 2009. Sober Steering offers products and services including Vehicle FAQs, Maintenance Guides, and Toyota Resources. Sober Steering operates in a competitive market with competitors including Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others.

  • Headquarter Waterloo, Canada
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Internet of Things (IoT) & Connectivity Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Sober Steering

Sober Steering offers a comprehensive portfolio of products and services, including Vehicle FAQs, Maintenance Guides, and Toyota Resources.

Product name locked
Category locked
Primary

Delivers answers to common vehicle questions and issues

Product name locked
Category locked
Locked

Provides tips on vehicle upkeep, repairs, and accessories

Product name locked
Category locked
Locked

Offers detailed FAQs and advice on Toyota models and components

Funding Insights of Sober Steering

Investors in Sober Steering

Sober Steering has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ontario Canada and Accelerator Centre.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Startups are built and accelerated in a structured studio environment.
Locked Locked Locked
Access government services and products
Locked Locked Locked
Premium access

Investor details for Sober Steering

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Sober Steering

Investments
Premium access

Investment portfolio details for Sober Steering

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Sober Steering

Premium access

Detailed financials for Sober Steering

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Sober Steering Comparisons

Sober Steering Primary company
Description
Biosensor embedded in steering wheels detects alcohol non-in...
Location
Waterloo, Canada
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Sober Steering

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Sober Steering

Sober Steering operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-enabled driver monitoring and fleet safety management solutions
Locked Locked Locked
AI-enabled platform offering driver behavior monitoring and analysis solutions
Locked Locked Locked
AI-powered fleet safety solutions via camera systems are provided.
Locked Locked Locked
AI-powered driver monitoring systems are developed for vehicles.
Locked Locked Locked
AI vision systems for vehicle safety features are developed.
Locked Locked Locked
3D optical sensor for in-car human motion detection is developed.
Premium access

Detailed competitors of Sober Steering

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Sober Steering

Premium access

Complete news archive for Sober Steering

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Sober Steering

Sober Steering was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Sober Steering is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.

Sober Steering was established in 2009 in Waterloo, Canada, within the automotive safety sector. A biosensor system is developed for integration into vehicle steering wheels, where alcohol levels are detected via hand contact. Intoxication is identified through this interaction, and an auto-lock mechanism is activated if thresholds are exceeded. Operations focus on non-invasive monitoring to enhance driver sobriety.

Sober Steering's top competitors include Nauto, Netradyne and Smart Eye.

Sober Steering offers Vehicle FAQs, Maintenance Guides, and Toyota Resources.

Sober Steering has 2 investors. Key investors include Ontario Canada, and Accelerator Centre.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available