Sober Steering

Waterloo, Canada Founded: 2009 • Age: 17 yrs
Biosensor embedded in steering wheels detects alcohol non-intrusively.
Request Access

About Sober Steering

Sober Steering is a company based in Waterloo (Canada) founded in 2009.. Sober Steering offers products and services including Vehicle FAQs, Maintenance Guides, and Toyota Resources. Sober Steering operates in a competitive market with competitors including Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others.

  • Headquarter Waterloo, Canada
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Sober Steering

Sober Steering offers a comprehensive portfolio of products and services, including Vehicle FAQs, Maintenance Guides, and Toyota Resources. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers answers to common vehicle questions and issues

Provides tips on vehicle upkeep, repairs, and accessories

Offers detailed FAQs and advice on Toyota models and components

Funding Insights of Sober Steering

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (26 May 2010)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2015 Amount Seed - Sober Steering Valuation Accelerator Centre
May, 2010 Amount Grant - Sober Steering Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sober Steering

Sober Steering has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ontario Canada and Accelerator Centre. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Startups are built and accelerated in a structured studio environment.
Founded Year Domain Location
Access government services and products
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sober Steering

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sober Steering

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sober Steering Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Sober Steering

Sober Steering operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-enabled driver monitoring and fleet safety management solutions
domain founded_year HQ Location
AI-enabled platform offering driver behavior monitoring and analysis solutions
domain founded_year HQ Location
AI-powered fleet safety solutions via camera systems are provided.
domain founded_year HQ Location
AI-powered driver monitoring systems are developed for vehicles.
domain founded_year HQ Location
AI vision systems for vehicle safety features are developed.
domain founded_year HQ Location
3D optical sensor for in-car human motion detection is developed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sober Steering

Frequently Asked Questions about Sober Steering

When was Sober Steering founded?

Sober Steering was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Where is Sober Steering located?

Sober Steering is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.

What does Sober Steering do?

Sober Steering was established in 2009 in Waterloo, Canada, within the automotive safety sector. A biosensor system is developed for integration into vehicle steering wheels, where alcohol levels are detected via hand contact. Intoxication is identified through this interaction, and an auto-lock mechanism is activated if thresholds are exceeded. Operations focus on non-invasive monitoring to enhance driver sobriety.

Who are the top competitors of Sober Steering?

Sober Steering's top competitors include Nauto, Netradyne and Smart Eye.

What products or services does Sober Steering offer?

Sober Steering offers Vehicle FAQs, Maintenance Guides, and Toyota Resources.

Who are Sober Steering's investors?

Sober Steering has 2 investors. Key investors include Ontario Canada, and Accelerator Centre.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available