About Sober Steering
Sober Steering is a company based in Waterloo (Canada) founded in 2009.. Sober Steering offers products and services including Vehicle FAQs, Maintenance Guides, and Toyota Resources. Sober Steering operates in a competitive market with competitors including Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others.
- Headquarter Waterloo, Canada
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Sectors
TechnologyTransportation, Automotive & Logistics
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Ontario Canada
& 1 more
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Employee Count
Employee Count
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Products & Services of Sober Steering
Sober Steering offers a comprehensive portfolio of products and services, including Vehicle FAQs, Maintenance Guides, and Toyota Resources. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers answers to common vehicle questions and issues
Provides tips on vehicle upkeep, repairs, and accessories
Offers detailed FAQs and advice on Toyota models and components
Funding Insights of Sober Steering
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(26 May 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2015 | Amount | Seed - Sober Steering | Valuation | Accelerator Centre |
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| May, 2010 | Amount | Grant - Sober Steering | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sober Steering
Sober Steering has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ontario Canada and Accelerator Centre. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startups are built and accelerated in a structured studio environment.
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Access government services and products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sober Steering
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sober Steering
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sober Steering Comparisons
Competitors of Sober Steering
Sober Steering operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nauto, Zendrive, Netradyne, Smart Eye and MINIEYE, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-enabled driver monitoring and fleet safety management solutions
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| domain | founded_year | HQ Location |
AI-enabled platform offering driver behavior monitoring and analysis solutions
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| domain | founded_year | HQ Location |
AI-powered fleet safety solutions via camera systems are provided.
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| domain | founded_year | HQ Location |
AI-powered driver monitoring systems are developed for vehicles.
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| domain | founded_year | HQ Location |
AI vision systems for vehicle safety features are developed.
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| domain | founded_year | HQ Location |
3D optical sensor for in-car human motion detection is developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sober Steering
Frequently Asked Questions about Sober Steering
When was Sober Steering founded?
Sober Steering was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Sober Steering located?
Sober Steering is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.
What does Sober Steering do?
Sober Steering was established in 2009 in Waterloo, Canada, within the automotive safety sector. A biosensor system is developed for integration into vehicle steering wheels, where alcohol levels are detected via hand contact. Intoxication is identified through this interaction, and an auto-lock mechanism is activated if thresholds are exceeded. Operations focus on non-invasive monitoring to enhance driver sobriety.
Who are the top competitors of Sober Steering?
What products or services does Sober Steering offer?
Sober Steering offers Vehicle FAQs, Maintenance Guides, and Toyota Resources.
Who are Sober Steering's investors?
Sober Steering has 2 investors. Key investors include Ontario Canada, and Accelerator Centre.