About Soft Surroundings
Soft Surroundings is a company based in St. Louis (United States) founded in 1999 by Robin Sheldon was acquired by Coldwater Creek in December 2023. The company has 539 employees.
- Headquarter St. Louis, United States
- Employees 539
- Founders Robin Sheldon
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website softsurroundings.com
- Social LinkedIn X Facebook
- Acquired by Brentwood Associates (Aug 2012)
- InvestorsBank of America
& 2 more
- Employee Count539
- Acquired by
Funding Insights of Soft Surroundings
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Soft Surroundings with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | – | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Soft Surroundings
Soft Surroundings has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Bank of America, Coldwater Creek and Brentwood Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brentwood Associates is engaged in growth-oriented private equity investments. | – | brentwood.com | Los Angeles, United States | |
Commercial banking and asset management services are offered worldwide. | 1904 | bankofamerica.com | Charlotte, United States | |
Internet first brand of women’s apparel, gifts, jewelry and accessories | 1984 | coldwatercreek.com | Hingham, United States |
Investor details for Soft Surroundings
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Soft Surroundings
4 people are tracked at Soft Surroundings (3 in leadership, 1 in team); the tracked headcount is 539.
| Name | Role | Group |
|---|---|---|
Robin Sheldon | Founder & President | Leadership |
Tom Wilcher | CEO | Leadership |
Dan Karpel | Chief Financial Officer | Leadership |
Erin Donnay | Controller | Team |
Complete people profiles for Soft Surroundings
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Soft Surroundings
4 dated milestones of Soft Surroundings across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Soft Surroundings is founded.
- Exit Acquired by Brentwood Associates.
- Funding First funding round.
- Exit Acquired by Coldwater Creek.
Web traffic of Soft Surroundings
The website of Soft Surroundings (softsurroundings.com) receives about 1.2M visits a month and ranks #35,784 among all websites worldwide, #1,721 in Fashion and Apparel.
- Monthly visits1.2M
▼ 1.8% vs previous month
- Unique visitors479.5K
per month
- Global rank#35,784
among all websites
- Category rank#1,721
Lifestyle · Fashion and Apparel
- Bounce rate51%
- Pages per visit4.8
- Average visit3 min 01 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Soft Surroundings. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chicos.com | 100% | 4.3M | #10,835 | View details | |
| jjill.com | 90% | 3.2M | #13,900 | View details | |
northstyle.com | northstyle.com | 89% | – | #170,648 | – |
| coldwatercreek.com | 84% | 2.3M | #20,733 | View details | |
| talbots.com | 69% | 4.4M | #7,480 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Soft Surroundings
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Soft Surroundings
10 companies that operate in the same segment as Soft Surroundings (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Soft Surroundings
Soft Surroundings was founded in 1999 and raised its 1st funding round 17 years after it was founded.
Soft Surroundings is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Tom Wilcher is the current CEO of Soft Surroundings.
Soft Surroundings has 539 employees.
Soft Surroundings was founded in 1999 and is headquartered in St. Louis, United States. Operations focus on retailing womens apparel, shoes, and home goods within the consumer goods sector. A selection of clothing such as tops, dresses, pants, and outerwear is offered, along with shoes and accessories. Bedding and decorative items are included in the home goods category. Products are distributed through the company website and catalog.
Soft Surroundings has 3 investors. Key investors include Bank of America, Coldwater Creek, and Brentwood Associates.
Yes. Soft Surroundings was acquired by Brentwood Associates in August 2012.
The website of Soft Surroundings receives about 1.2 million visits a month and ranks #35,784 among all websites worldwide.