About Softchoice
Softchoice is a company based in Toronto (Canada) founded in 1989 was acquired by World Wide Technology in December 2024. Softchoice has completed 2 acquisitions, including Optimus Solutions and Unis Lumin. Softchoice operates in a competitive market with competitors including UST, NTT DATA, Breed Reply, Globant and 1&1 IONOS, among others.
- Headquarter Toronto, Canada
- Stage Public
- SectorsTechnology
- Website category Computers Electronics and Technology · Computer Hardware
- Website softchoice.com
- Social LinkedIn X Facebook
- Acquired by Birch Hill Equity Partners (Apr 2013)
- InvestorsWorld Wide Technology
& 1 more
- Investments & AcquisitionsOptimus Solutions
& 1 more
- Acquired by
Investors in Softchoice
Softchoice has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include World Wide Technology and Birch Hill Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward growth-stage companies across sectors. | 1994 | birchhillequity.com | Toronto, Canada | |
Provider of system integration services | 1990 | wwt.com | Maryland Heights, United States |
Investor details for Softchoice
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People of Softchoice
389 people are tracked at Softchoice (53 in leadership, 336 in team).
| Name | Role | Group |
|---|---|---|
Maria Odoardi | Chief of Staff & SVP, Organizational Effectiveness | Leadership |
Angela Cope | Director, Demand Generation | Leadership |
Tim Luberger | Director, Hybrid Cloud Category | Leadership |
Patrick O'Leary | Sr Director, Cloud Business Unit | Leadership |
Sarah Khan | Director, Digital Strategy And Commerce | Leadership |
Craig Smith | Vice President - Canada Commercial Sales | Leadership |
Craig McQueen | Vp, AI Solutions | Leadership |
Ron Haslett | Director, Technology Delivery | Leadership |
Sara Lockhart | Vice President, People & Culture | Leadership |
Domenic Cina | Vice President, SMB Sales; And Interim Vice President, Marketing | Leadership |
Jason Watkins | Vice President, Enterprise Sales - North America | Leadership |
Tim Taylor | Vice President Public Sector | Leadership |
Josh Bussiere | Senior Director, Workplace Business Unit | Leadership |
Andrew Caprara | President & CEO | Leadership |
Tania Craig | Senior Director, Global Talent Acquisition - WWT & Softchoice | Leadership |
Doug Fisher | Director, Application Management & Support | Leadership |
Sneha Kiran | HR Business Partner | Leadership |
Ryan Szabo | Director, Business Engagement | Leadership |
Chris Woodin | Senior Vice President, Solutions & Alliances | Leadership |
Scott Davies | Senior Vice President - Revenue Operations, Customer Success & Strategy | Leadership |
369 more people are available in the full profile.
Complete people profiles for Softchoice
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Investments & Acquisitions by Softchoice
Softchoice has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Optimus Solutions and Unis Lumin.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Networking and managed IT services are provided to businesses. | unislumin.com | Oakville, Canada | 2000 | Nov 2011 | $17M | |
Process engineering consulting services are provided to industrial clients. | optimussolutions.com | United States | 1998 | Jan 2008 | $38.1M |
Complete acquisition details for Softchoice
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Timeline of Softchoice
6 dated milestones of Softchoice across 35 years, from founding to its latest funding, stage changes and deals.
- Founded Softchoice is founded.
- Acquisition Acquires Optimus Solutions.
- Acquisition Acquires Unis Lumin.
- Exit Acquired by Birch Hill Equity Partners.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by World Wide Technology.
Competitors of Softchoice
Softchoice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as UST, NTT DATA, Breed Reply, Globant and 1&1 IONOS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ust.com.tw | 1998 | Taiwan | – | – | High-quality office furniture is provided by UST for various needs. | |
| nttdata.com | 1967 | Koto, Japan | – | 4 | Application development, cloud, cybersecurity, and business intelligence services are provided. | |
| reply.com | 1996 | Turin, Italy | $24.33M | – | AI, cloud, and blockchain services are provided globally. | |
| globant.com | 2003 | Buenos Aires, Argentina | $30M | 564 | IT and digital transformation services are delivered to various industries. | |
| ionos.com | 1988 | Chesterbrook, United States | $19.5M | 134 | Cloud infrastructure and hosting services are provided by 1&1 IONOS. | |
| genpact.com | 1997 | New York, United States | – | 129,140 | Provider of end-to-end business process outsourcing services | |
| accenture.com | 1989 | Dublin, Ireland | – | 29 | IT and management consultancy services are provided globally. | |
| persistent.com | 1990 | Pune, India | $18.8M | 20,909 | IT consulting, data analytics, and digital transformation services are provided. | |
| epam.com | 1993 | Newtown Square, United States | $50M | – | Provider of software development, data analytics, and other IT suite services | |
| happiestminds.com | 2011 | Bengaluru, India | $64.83M | 4,517 | IT outsourcing services are delivered across multiple business lines. |
Detailed competitors of Softchoice
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Web traffic of Softchoice
The website of Softchoice (softchoice.com) receives about 103.4K visits a month and ranks #420,193 among all websites worldwide, #1,693 in Computer Hardware.
- Monthly visits103.4K
▲ 27.9% vs previous month
- Unique visitors34.1K
per month
- Global rank#420,193
among all websites
- Category rank#1,693
Computers Electronics and Technology · Computer Hardware
- Bounce rate42%
- Pages per visit2.6
- Average visit1 min 35 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Softchoice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cdw.com | 100% | 1.9M | #25,758 | View details | |
| shi.com | 97% | 675.3K | #72,928 | View details | |
gamedude.com.au | gamedude.com.au | 75% | – | #1,494,380 | – |
frontierpc.com | frontierpc.com | 70% | – | – | – |
| zones.com | 66% | 134.9K | #291,853 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Softchoice
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- 40 similar websites
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Latest news on Softchoice
Complete news archive for Softchoice
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Softchoice
10 companies that operate in the same segment as Softchoice (IT Services & Operations), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 1,240 | |
Unified IT management is delivered through a cloud-based platform. | 2004 | Santa Clara, California, United States | USD 83.7 M | USD 13.28 B | 26,290 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 | |
Cloud-based enterprise management solutions including backup and recovery are provided. | 2003 | Singapore, Singapore | USD 658 M | – | – | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
Converged data management solutions are provided for backup and recovery. | 2014 | Palo Alto, California, United States | USD 553 M | USD 1.32 B | 3,200 | |
IT backup and recovery solutions are provided via cloud platform. | 2006 | Columbus, Ohio, United States | USD 1.04 B | – | – | |
IT outsourcing services are delivered across multiple business lines. | 2011 | Bengaluru, Karnataka, India | USD 64.83 M | USD 246.74 M | 5,260 | |
Analytics and digital solutions for healthcare and banking are provided. | 1999 | New York, New York, United States | USD 10 M | USD 2.09 B | 59,500 |
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Frequently Asked Questions about Softchoice
Softchoice was founded in 1989.
Softchoice is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Softchoice was founded in 1989 and is headquartered in Toronto, Canada. IT solutions and managed services are offered in the information technology sector, focusing on infrastructure for enterprise, government, and small business clients in the US and Canada. Services encompass assessment, design, architecture, procurement, project management, implementation, asset management, monitoring, and disposal. Hardware products from various brands are also marketed.
Softchoice's top competitors include Happiest Minds, 1&1 IONOS and Genpact.
Softchoice has made 2 acquisitions, including Optimus Solutions, and Unis Lumin.
Softchoice has 2 investors. Key investors include World Wide Technology, and Birch Hill Equity Partners.
Yes. Softchoice was acquired by Birch Hill Equity Partners in April 2013.
The website of Softchoice receives about 103 thousand visits a month and ranks #420,193 among all websites worldwide.