About Softex Indonesia
Softex Indonesia is a Consumer company based in Tangerang (Indonesia) founded in 1976, and was acquired by Kimberly-Clark Corp. in September 2020. Personal care products for babies and adults are offered online. Softex Indonesia offers products and services including Baby Care, Feminine Care, Maternity Care, Family Care, and Adult Care. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its legal entity is PT Softex Indonesia. Its competitors include PT Victoria Care, Nama Beauty and MS Glow Store; 1 of its 3 listed competitors has raised funding.
Company details
Softex Indonesia was founded in 1976 and is headquartered in Tangerang, Indonesia. Operations are centered on the production and distribution of personal care items, including hygiene products for babies and adults. An internet-first approach is employed for marketing and sales within the consumer goods sector. The company serves the Indonesian market, with a focus on accessible online platforms for product delivery. Domain registration supports digital presence at softexindonesia.com.
- Headquarters Tangerang, Indonesia
- Stage Acquired
- SectorsConsumer
- Website category Computers Electronics and Technology · Search Engines
- Phone•••• ••••
- Website softexindonesia.com
- Social LinkedIn
- Acquired by Kimberly-Clark Corp. (Sep 2020)
- Legal Name Pt Softex Indonesia
- InvestorsCVC
& 1 more
- Acquired byKimberly-Clark Corp.
(Sep 2020)
Products & Services of Softex Indonesia
Softex Indonesia offers a comprehensive portfolio of products and services, including Baby Care, Feminine Care, Maternity Care, Family Care, and Adult Care.
Products for infant hygiene and comfort needs.
Items for women's hygiene and health support.
Solutions for maternal health and postpartum care.
General hygiene products for household use.
Products for adult incontinence and daily care.
Funding Insights of Softex Indonesia
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Softex Indonesia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | Private Equity Round | – | CVC | – |
2 investors in total: 2 institutional.
Investors in Softex Indonesia
Softex Indonesia has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC and Kimberly-Clark Corp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Paper-based personal care products like tissues and diapers are manufactured. | 1872 | kimberly-clark.com | Dallas, United States |
Investor details for Softex Indonesia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Softex Indonesia
4 people are tracked at Softex Indonesia (4 in leadership).
| Name | Role | Group |
|---|---|---|
Gaurav Gupta | Senior Director & Chief Marketing Officer, Kimberly-Clark Softex | Leadership |
Devesh Goyal | Chief Financial Officer | Leadership |
Dmytro Badyvskyi | President Director | Leadership |
Delijal Mansyurdin | Supply Chain Director | Leadership |
Complete people profiles for Softex Indonesia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Softex Indonesia
3 dated milestones of Softex Indonesia across 44 years, from founding to its latest funding, stage changes and deals.
- Founded Softex Indonesia is founded.
- Funding First funding round.
- Exit Acquired by Kimberly-Clark Corp..
Competitors of Softex Indonesia
Softex Indonesia has 3 listed competitors in our database, 1 of them funded. They include PT Victoria Care, Nama Beauty and MS Glow Store.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vci.co.id | 1988 | Jakarta, Indonesia | Internet first brand offering skin & hair care products | |||
| namabeauty.co | 2018 | Jakarta, Indonesia | $5M | Skincare products are distributed via an internet-first brand model. | ||
| ms-glow.store | 2013 | Surabaya, Indonesia | Operates a direct-to-consumer brand offering multi-category skin and beard care products. |
Detailed competitors of Softex Indonesia
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- Full competitor set
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Web traffic of Softex Indonesia
The website of Softex Indonesia (softexindonesia.com) receives about 9.6K visits a month and ranks #2,427,899 among all websites worldwide, #8,505 in Search Engines.
- Monthly visits9.6K
▼ 5.6% vs previous month
- Unique visitors4.2K
per month
- Global rank#2,427,899
among all websites
- Category rank#8,505
Computers Electronics and Technology · Search Engines
- Bounce rate36%
- Pages per visit1.4
- Average visit8 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Softex Indonesia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kapalapi.co.id | kapalapi.co.id | 100% | #11,130,987 | – | |
| google.com | 90% | 85.8B | #1 | View details | |
softexinc.com | softexinc.com | 69% | – | ||
| facebook.com | 66% | 12.1B | #3 | View details | |
telkomspeedy.com | telkomspeedy.com | 66% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Softex Indonesia
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Softex Indonesia
Complete news archive for Softex Indonesia
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Frequently Asked Questions about Softex Indonesia
Softex Indonesia was founded in 1976 and raised its 1st funding round 39 years after it was founded.
Softex Indonesia is headquartered in Tangerang, Indonesia. It is registered at Tangerang, Banten, Indonesia.
Softex Indonesia was founded in 1976 and is headquartered in Tangerang, Indonesia. Operations are centered on the production and distribution of personal care items, including hygiene products for babies and adults. An internet-first approach is employed for marketing and sales within the consumer goods sector. The company serves the Indonesian market, with a focus on accessible online platforms for product delivery. Domain registration supports digital presence at softexindonesia.com.
Softex Indonesia's top competitors include PT Victoria Care, Nama Beauty and MS Glow Store.
Softex Indonesia offers Baby Care, Feminine Care, Maternity Care, Family Care, and Adult Care.
Softex Indonesia has 2 investors. Key investors include CVC, and Kimberly-Clark Corp.
Softex Indonesia operates through Pt Softex Indonesia.
Yes. Softex Indonesia was acquired by Kimberly-Clark Corp. in September 2020.