SOFTRAX

Boise, United States Founded: 1999 • Age: 27 yrs Acquired By TELEO Capital
Cloud-based revenue management software is provided for B2B billing automation.
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About SOFTRAX

SOFTRAX is a company based in Boise (United States) founded in 1999 was acquired by TELEO Capital in February 2025. It operates as a SaaS (Software-as-a-Service), and Subscription Services. SOFTRAX has raised $10 million across 1 funding round from investors including Egan-Managed Capital, KVNY SOHO and Walnut Ventures. SOFTRAX has completed 1 acquisition, including BluLogix. SOFTRAX offers products and services including SOFTRAX Revenue Management System (RMS), Subscription Billing, Consumption Billing, Milestone Billing, and Revenue Recognition. SOFTRAX operates in a competitive market with competitors including BlackLine, Wolters Kluwer, Digits, Recko and PowerPlan, among others.

  • Headquarter Boise, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10 M (USD)

    in 1 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Jun 27, 2000

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    TELEO Capital

    (Feb 28, 2025)

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Products & Services of SOFTRAX

SOFTRAX offers a comprehensive portfolio of products and services, including SOFTRAX Revenue Management System (RMS), Subscription Billing, Consumption Billing, Milestone Billing, and Revenue Recognition. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Revenue management is automated for billing and recognition.

Subscription billing complexities are managed and automated efficiently.

Usage-based billing is supported with sophisticated measurement tools.

Milestone billing processes are automated for complex schedules.

Revenue recognition is automated for compliance with standards.

People of SOFTRAX
Headcount 50-200
Employee Profiles 13
Employee Profiles
People
Tom Zauli
Consulting Advisor At Softrax
People
Michelle Lansford
Channel Partnership Director
People
Graham Hulme
Chief Operating Officer
People
Julie Chartrand
Content Expert

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Funding Insights of SOFTRAX

SOFTRAX has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series B round of $10 million completed in June 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series B — $10.0M
  • First Round

    (27 Jun 2000)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2000 Amount Series B - SOFTRAX Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SOFTRAX

SOFTRAX has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Egan-Managed Capital, KVNY SOHO and Walnut Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Family office investing in early-stage startups
Founded Year Domain Location
Angel investments are facilitated by a US-based investor group.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SOFTRAX

SOFTRAX has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BluLogix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based telecom billing software is provided for revenue management.
2002
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SOFTRAX

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Softrax Comparisons

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Competitors of SOFTRAX

SOFTRAX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BlackLine, Wolters Kluwer, Digits, Recko and PowerPlan, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Cloud-based transaction management and reconciliation solutions are offered for businesses.
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Asset accounting, tax, and budgeting solutions are offered to businesses.
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Cloud-based ERP software is provided for accounting and inventory management.
Company Name Domain Founded year HQ Location Description
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Softrax

Frequently Asked Questions about SOFTRAX

When was SOFTRAX founded?

SOFTRAX was founded in 1999 and raised its 1st funding round 1 year after it was founded.

Where is SOFTRAX located?

SOFTRAX is headquartered in Boise, United States. It is registered at Boise, Idaho, United States.

Who is the current CEO of SOFTRAX?

Matt Scholl is the current CEO of SOFTRAX.

Is SOFTRAX a funded company?

SOFTRAX is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series B of $10M, raised on Jun 27, 2000.

What does SOFTRAX do?

Revenue management processes are automated by SOFTRAX through its Revenue Management System (RMS), a multi-tenant cloud platform. Complex billing models including subscription, consumption, milestone, and one-time billing are supported. Revenue recognition compliant with ASC 606 and IFRS 15 standards is facilitated. Contract renewal management and analytics for real-time revenue data are offered. Industries such as technology, media, IoT, healthcare, and professional services are served. Integration with ERP, CRM, and CPQ systems is provided without customizations. Automation of financial processes is emphasized to reduce errors and enhance efficiency for companies ranging from startups to large enterprises.

Who are the top competitors of SOFTRAX?

SOFTRAX's top competitors include BlackLine, Digits and Recko.

What products or services does SOFTRAX offer?

SOFTRAX offers SOFTRAX Revenue Management System (RMS), Subscription Billing, Consumption Billing, Milestone Billing, and Revenue Recognition.

How many acquisitions has SOFTRAX made?

SOFTRAX has made 1 acquisition, including BluLogix.

Who are SOFTRAX's investors?

SOFTRAX has 7 investors. Key investors include Egan-Managed Capital, KVNY SOHO, Walnut Ventures, Citizens Capital, and Allegra Partners.

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