Sometrics

El Segundo, United States Founded: 2007 • Age: 19 yrs Acquired By American Express
In-game monetization solutions using virtual currency are provided by Sometrics.
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About Sometrics

Sometrics is a company based in El Segundo (United States) founded in 2007 was acquired by American Express in September 2011.. Sometrics has raised $5.55 million across 2 funding rounds from investors including AT&T, American Express and Steamboat Ventures. Sometrics operates in a competitive market with competitors including Stripe, Square, PayPal, Flutterwave and PayU, among others.

  • Headquarter El Segundo, United States
  • Sectors
    Media & Entertainment
    Financial Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sometrics Inc
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5.55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4 M (USD), Series B

    Oct 16, 2009

  • Investors
    AT&T

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    American Express

    (Sep 20, 2011)

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Funding Insights of Sometrics

Sometrics has successfully raised a total of $5.55M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in October 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $4.0M
  • First Round

    (14 May 2008)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2009 Amount Series B - Sometrics Valuation Steamboat Ventures
May, 2008 Amount Series A - Sometrics Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sometrics

Sometrics has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include AT&T, American Express and Steamboat Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage venture capital is invested in US and China.
Founded Year Domain Location
-
Founded Year Domain Location
Multiple sectors are targeted for venture capital investments by Greycroft.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sometrics

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sometrics

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sometrics Comparisons

Employees
+
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Competitors of Sometrics

Sometrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stripe, Square, PayPal, Flutterwave and PayU, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Payment processing and card issuance solutions are provided for businesses.
domain founded_year HQ Location
POS solutions are provided for retail businesses.
domain founded_year HQ Location
Online payment solutions are offered to consumers and businesses.
domain founded_year HQ Location
Provider of payment processing solutions for businesses
domain founded_year HQ Location
Online payment processing and credit solutions are provided for businesses.
domain founded_year HQ Location
Payment processing and treasury management solutions are offered to businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sometrics

Frequently Asked Questions about Sometrics

When was Sometrics founded?

Sometrics was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is Sometrics located?

Sometrics is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

Is Sometrics a funded company?

Sometrics is a funded company, having raised a total of $5.55M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.55M, raised on May 14, 2008.

What does Sometrics do?

Sometrics was founded in 2007 and is based in El Segundo, United States. Solutions for monetizing free-to-play online games through virtual currency are offered to publishers. GameCoins.com serves as an online games discovery and user acquisition platform, while in-game payment systems are integrated to facilitate transactions. Operations focus on the gaming sector, supporting marketing and revenue generation for digital titles.

Who are the top competitors of Sometrics?

Sometrics's top competitors include Stripe, PayU and Flutterwave.

Who are Sometrics's investors?

Sometrics has 5 investors. Key investors include AT&T, American Express, Steamboat Ventures, The Mail Room Fund, and Greycroft.

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