About Sona
Sona is a company based in London (United Kingdom) founded in 2017 by Steffen Wulff Petersen, Ben Dixon, and Oli Johnson. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Sona has raised $115.57 million across 6 funding rounds from investors including Speedinvest, Felicis Ventures and Gradient Ventures. Sona has completed 1 acquisition, including Yapster. Sona offers products and services including Scheduling Cloud, HR Cloud, Engagement Cloud, Payroll Cloud, and Sona AI. Sona operates in a competitive market with competitors including Legion, WorkJam, Harri, Work Market and Eden Workplace, among others.
- Headquarter London, United Kingdom
- Founders Steffen Wulff Petersen, Ben Dixon, Oli Johnson
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website getsona.com
- Social LinkedIn X YouTube
- Legal Name Sona Technologies Ltd
- Total Equity Funding$115.57M (USD)
in 6 rounds
- Latest Funding Round$45M (USD), Series B
Apr 2026
- InvestorsSpeedinvest
& 14 more
- Investments & Acquisitions
Products & Services of Sona
Sona offers a comprehensive portfolio of products and services, including Scheduling Cloud, HR Cloud, Engagement Cloud, Payroll Cloud, and Sona AI.
Scheduling is automated to optimize coverage and efficiency.
Employee data is managed in one secure platform.
Team morale is monitored to boost staff productivity.
Payroll processes are streamlined to ensure accurate payments.
AI tools are used for scheduling and forecasting.
Apps and channels of Sona
its YouTube channel Sona - The Frontline Operating System has 61 subscribers and 30 videos.
Videos from Sona
The most watched videos on Sona's YouTube channel, Sona - The Frontline Operating System (61 subscribers). Click a video to play it here.
Funding Insights of Sona
Sona has successfully raised a total of $115.57M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $45 million completed in April 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $115.57M
- Total Rounds 6
- Last Round Series B — $45M
- First Round $2.22M
(Aug 2021)
- Investors Count 15
All 6 funding rounds of Sona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $45M | Series B | – | Next47 | |
| May 2024 | $27.5M | Series A | – | – | |
| Apr 2023 | $33.95M | Series A | – | – | – |
| Apr 2023 | – | Debt – Conventional | – | – | – |
| Mar 2022 | $6.9M | Seed | – | Gradient Ventures | |
| Aug 2021 | $2.22M | Seed | – | – |
15 investors in total: 10 institutional and 5 angel.
Investors in Sona
Sona has secured backing from 15 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Speedinvest, Felicis Ventures and Gradient Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology startups are made by Felicis Ventures. | – | felicis.com | Menlo Park, United States | |
Venture capital arm of Alphabet Inc. investing in AI | – | gradient.com | Mountain View, United States | |
Early-stage investing and founder support services are offered globally by Antler. | 2018 | antler.co | - | |
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Early-stage startups are funded by Northzone venture capital. | – | northzone.com | London, United Kingdom | |
Private equity investments in Europe are managed by Novator Partners. | – | novator.co.uk | London, United Kingdom | |
- | – | n47.com | - | |
- | – | italianfoundersfund.com | - | |
Strategic consulting and investment support are provided for growth. | – | invested.team | - | |
AD Anthony Danon | Angel investor and VC at Cocoa Ventures, focusing on early-stage startups | – | unknown_ede964e0bb5c4e089 | - |
Investor details for Sona
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Sona
17 people are tracked at Sona (5 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Steffen Wulff Petersen | Co-Founder & CEO | Leadership |
Ben Dixon | Co-Founder & CTO | Leadership |
Oli Johnson | Co-Founder & CFO | Leadership |
Racha H. | VP Of Engineering | Leadership |
Zac da Rocha | Head Of Product | Leadership |
Michael Bishop | Senior Product Manager | Team |
José Ustra | Senior Software Engineer | Team |
Eugene Woo | Staff Product Manager, Internationalisation | Team |
Tommy Palmer | Senior Software Engineer | Team |
Daniel Turner | Software Engineer | Team |
Tom Billinghurst | Senior Product Manager | Team |
Kevin Edwards | Senior Software Developer | Team |
Gonçalo Pereira | Engineering Manager | Team |
Brihaspati G Bharani | Senior Software Engineer | Team |
Lyudmil Lesinski | Full Stack Developer | Team |
Yaroslav Muliar | Senior Software Engineer | Team |
Michał Gibowski | Senior Software Engineer (elixir) | Team |
Complete people profiles for Sona
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Sona
Sona has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Yapster.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based messaging platform for retail and hospitality teams is utilized. | yapster.info | London, United Kingdom | 2015 | Jan 2023 | •••• |
Complete acquisition details for Sona
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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Timeline of Sona
4 dated milestones of Sona across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sona is founded.
- Funding First funding round of $2.2M.
- Acquisition Acquires Yapster.
- Funding Latest funding round, Series B, of $45.0M.
Competitors of Sona
Sona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Legion, WorkJam, Harri, Work Market and Eden Workplace, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| legion.co | 2016 | San Francisco, United States | $182.5M | 107 | Workforce management solutions are provided through intelligent automation technology. | |
| workjam.com | 2014 | Montreal, Canada | $167M | 248 | Hourly workforce schedules and communications are managed via software. | |
| harri.com | 2012 | New York, United States | $73M | 68 | Recruitment and workforce management are offered for hospitality. | |
| workmarket.com | 2010 | New York, United States | $66M | – | Freelance management, payments, and reporting are facilitated by AI software. | |
| edenworkplace.com | 2015 | San Francisco, United States | $41.61M | 31 | SaaS-based workplace management software for offices is delivered. | |
| zinghr.com | 2002 | Mumbai, India | $14.11M | 577 | Cloud-based HCM software is provided for enterprise HR processes. | |
| quinyx.com | 2005 | Stockholm, Sweden | $103.3M | – | Cloud-based workforce management software | |
| swipeclock.com | 1999 | South Jordan, United States | $1.75M | 75 | Workforce management tools for time tracking and scheduling are provided. | |
| workforcesoftware.com | 1999 | Livonia, United States | $188.35M | 7,349 | Provider of suite solutions for contingent workforce management | |
| yoobic.com | 2014 | New York, United States | $97.2M | 10 | Frontline employee experience platform for managing operational tasks |
Detailed competitors of Sona
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sona
The website of Sona (getsona.com) receives about 27.3K visits a month and ranks #1,324,814 among all websites worldwide, #10,797 in Business Services.
- Monthly visits27.3K
▲ 22.9% vs previous month
- Unique visitors9.8K
per month
- Global rank#1,324,814
among all websites
- Category rank#10,797
Business and Consumer Services · Business Services
- Bounce rate45%
- Pages per visit1.5
- Average visit9 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Sona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sona-systems.com | 100% | 1.6M | #27,321 | View details | |
| wearesona.com | 88% | 4.2K | #4,695,052 | View details |
Latest news on Sona
Complete news archive for Sona
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sona
10 companies that operate in the same segment as Sona (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about Sona
Sona was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Sona is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Steffen Wulff Petersen is the current CEO of Sona. They have also founded this company.
Sona is a funded company, having raised a total of $115.57M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2.22M, raised on Aug 2021.
Sona is established as a provider of next-generation workforce management solutions, leveraging AI to optimize scheduling, HR, payroll, and employee engagement. Operations are supported across various sectors including hospitality, retail, and social care. Comprehensive platforms are offered to streamline shift management, reduce labor costs, and improve team communication. Solutions are tailored for industries such as hotel groups, casual dining, quick-service restaurants, and social care, ensuring operational efficiency and enhanced employee retention. Data security and seamless integrations are prioritized to future-proof frontline operations.
Sona offers Scheduling Cloud, HR Cloud, Engagement Cloud, Payroll Cloud, and Sona AI.
Sona has made 1 acquisition, including Yapster.
Sona has 15 investors. Key investors include Speedinvest, Felicis Ventures, Gradient Ventures, Antler, and Northzone.
Sona operates through Sona Technologies Ltd.