About Sonder
Sonder is a company based in Thornton (United States) founded in 2012 by Martin Picard. It operates as a On-Demand Services, and Two-Sided Marketplace. Sonder has raised $496.5 million across 7 funding rounds from investors including Fidelity Investments, Lennar and HarbourVest Partners. The company has 1,420 employees as of December 31, 2024. Sonder offers products and services including Apartment Stays and Boutique Hotel Stays. Sonder operates in a competitive market with competitors including Vacasa, Blueground, Travel Chapter, TurnKeyVR and Frontdesk, among others.
- Headquarter Thornton, United States
- Employees 1420 as on 31 Dec, 2024
- Founders Martin Picard
- Stage Unicorn
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sonder Holdings Inc.
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Annual Revenue
$621.27 M3.19as on Dec 31, 2024
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Net Profit
$-224.09 M24.21as on Dec 31, 2024
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EBITDA
$23.59 M9262.3as on Dec 31, 2024
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Total Equity Funding
$496.5 M (USD)
in 7 rounds
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Latest Funding Round
$18 M (USD), Post-IPO
Apr 14, 2025
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Investors
Fidelity Investments
& 19 more
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Employee Count
1420
as on Dec 31, 2024
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IPO & Listings of Sonder
Sonder is a publicly listed company on the NASDAQ with ticker symbol SOND in USA, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Sonder
Sonder offers a comprehensive portfolio of products and services, including Apartment Stays and Boutique Hotel Stays. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Apartment stays are offered in multiple global cities.
Boutique hotel stays are provided in various locations.
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Funding Insights of Sonder
Sonder has successfully raised a total of $496.5M across 7 strategic funding rounds. The most recent funding activity was a Post-IPO round of $18 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Post-IPO — $18.0M
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First Round
First Round
(26 Feb 2015)
- Investors Count 20
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Post-IPO - Sonder | Valuation |
investors |
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| Oct, 2021 | Amount | Post-IPO - Sonder | Valuation | The Gores Group | |
| Jun, 2020 | Amount | Series E - Sonder | Valuation | Fidelity Investments , Inovia Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sonder
Sonder has secured backing from 20 investors, including venture fund and institutional investors. Prominent investors backing the company include Fidelity Investments, Lennar and HarbourVest Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private investments are made in mature businesses across multiple sectors.
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Founded Year | Domain | Location | |
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Investments are made in early-stage technology companies by Inovia Capital.
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Founded Year | Domain | Location | |
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Venture capital investments are directed toward multiple sectors by WestCap.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sonder
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sonder
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sonder Comparisons
Competitors of Sonder
Sonder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vacasa, Blueground, Travel Chapter, TurnKeyVR and Frontdesk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Vacation rentals are booked via an app-based platform by travelers.
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| domain | founded_year | HQ Location |
Furnished apartments are rented for flexible mid- to long-term stays.
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| domain | founded_year | HQ Location |
UK holiday rentals are managed via owned booking platforms.
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| domain | founded_year | HQ Location |
Vacation rental management and booking services are provided to homeowners.
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| domain | founded_year | HQ Location |
Managed vacation rentals are booked via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sonder
Frequently Asked Questions about Sonder
When was Sonder founded?
Sonder was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Sonder located?
Sonder is headquartered in Thornton, United States. It is registered at Thornton, Colorado, United States.
Is Sonder a funded company?
Sonder is a funded company, having raised a total of $496.5M across 7 funding rounds to date. The company's 1st funding round was a Series E of $170M, raised on Feb 26, 2015.
How many employees does Sonder have?
As of Dec 31, 2024, the latest employee count at Sonder is 1,420.
What is the annual revenue of Sonder?
Annual revenue of Sonder is $621.27M as on Dec 31, 2024.
What does Sonder do?
Short-term stays in apartments and boutique hotels are offered by Sonder across more than 40 cities worldwide. Unique stays with designer details, keyless entry, and digital concierge services are ensured. Integration with Marriott Bonvoy for earning points is included. A mobile app is utilized to customize stays and provide 247 support. The hospitality sector is primarily served with a focus on seamless, technology-driven guest experiences.
Who are the top competitors of Sonder?
Sonder's top competitors include Vacasa, Blueground and Travel Chapter.
What products or services does Sonder offer?
Sonder offers Apartment Stays and Boutique Hotel Stays.
Is Sonder publicly traded?
Yes, Sonder is publicly traded on NASDAQ under the ticker symbol SOND.
Who are Sonder's investors?
Sonder has 20 investors. Key investors include Fidelity Investments, Lennar, HarbourVest Partners, Thayer Ventures, and The Gores Group.
What is Sonder's ticker symbol?
The ticker symbol of Sonder is SOND on NASDAQ.
What is Sonder's valuation?
The valuation of Sonder is $1.93B as of Oct 2021.