About S/O/S
S/O/S is a Consumer company based in Boston (United States) founded in 2017 by Robina Verbeek and Susanna Twarog. Feminine care products are developed and distributed by SOS brand. S/O/S has raised $12.89 million across 4 funding rounds from investors including Wasserman, Urban Us Capital and For Later. S/O/S offers products and services including Futuristic Vending Machines and Wellness Products. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Personal Hygiene and Women. Its legal entity is SOS Group, Inc. Its competitors include Lola, Cora Life and Joylux; 3 of its 3 listed competitors have raised funding.
Company details
SOS was established in 2017 in Boston, United States, by co-founders Robina Verbeek and Susanna Twarog. Operations focus on the feminine care sector, where products are designed and marketed for womens personal needs. The brand maintains an online presence via worldofsos.com, serving customers primarily in the United States market with a range of hygiene and wellness items.
- Headquarters Boston, United States
- Founders Robina Verbeek, Susanna Twarog
- SectorsConsumer
- Email••••••••
- Website worldofsos.com
- Social LinkedIn Facebook Instagram
- Legal Name Sos Group, Inc.
- Total Equity Funding$12.89M (USD)
in 4 rounds
- Latest Funding Round$7.6M (USD), Series A
Jun 2023
- InvestorsWasserman
& 5 more
Products & Services of S/O/S
S/O/S offers a comprehensive portfolio of products and services, including Futuristic Vending Machines and Wellness Products.
Devices dispensing essential products for self-care and confidence building.
Items stocked in machines to promote body honor and community empowerment.
Funding Insights of S/O/S
S/O/S has successfully raised a total of $12.89M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.6 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.89M
- Total Rounds 4
- Last Round Series A — $7.6M
- First Round $697,500
(Nov 2020)
- Investors Count 6
All 4 funding rounds of SOS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $7.6M | Series A | – | Urban Us Capital | |
| Oct 2022 | $1.19M | Series A | – | – | – |
| Nov 2021 | $3.4M | Series A | – | For Later | |
| Nov 2020 | $697,500 | Seed | – | – | – |
6 investors in total: 3 institutional and 3 angel.
Investors in S/O/S
S/O/S has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Wasserman, Urban Us Capital and For Later.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment support is provided for consumer brands. | forlater.com | |||
Digital marketing, branding, and SMM services are offered. | 2002 | teamwass.com | Los Angeles, United States | |
Credit fund investments are made in early and growth stage companies. | urbanuscapital.com | |||
ZC Zoe Cruz | Indian angel investor focusing on early-stage startups in tech and consumer sectors. | unknown_30ceb1f8ea394226b | ||
JM Jerod Mayo | unknown_9f9cdc2a4f7f44959 | |||
JR Ju Rhyu | Co-founder of Razorpay, active angel investor in Indian startups | unknown_202e9942130a4da69 |
Investor details for SOS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of S/O/S
5 people are tracked at S/O/S (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Robina Verbeek | Co-Founder | Leadership |
Susanna Twarog | Co-Founder | Leadership |
Julian Chu | Head of Strategy and Growth | Leadership |
Nirinya (Lunar) Rattanasuriyanchai | Business Strategy Analyst Co-Op | Team |
Davin Sos | Sales Manager | Team |
Complete people profiles for S/O/S
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of S/O/S
3 dated milestones of S/O/S across 6 years, from founding to its latest funding, stage changes and deals.
- Founded S/O/S is founded.
- Funding First funding round of $698K.
- Funding Latest funding round, Series A, of $7.6M.
Competitors of S/O/S
S/O/S has 3 listed competitors in our database, 3 of them funded. They include Lola, Cora Life and Joylux.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lolatechsystems.com | 2014 | Los Angeles, United States | $243,239 | Lola is developed to assist teachers with special needs students. | ||
| cora.life | 2015 | San Francisco, United States | $42.17M | 24 | Menstrual care products are offered online by Cora Life. | |
| joylux.com | 2014 | Seattle, United States | $32.53M | 11 | Multi-category beauty products are offered via an internet-first brand. |
Detailed competitors of SOS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as S/O/S (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about S/O/S
Complete news archive for SOS
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Frequently Asked Questions about S/O/S
S/O/S was founded in 2017 and raised its 1st funding round 3 years after it was founded.
S/O/S is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
S/O/S is a funded company, having raised a total of $12.89M across 4 funding rounds to date. The company's 1st funding round was a Seed of $697.5K, raised on Nov 2020.
SOS was established in 2017 in Boston, United States, by co-founders Robina Verbeek and Susanna Twarog. Operations focus on the feminine care sector, where products are designed and marketed for womens personal needs. The brand maintains an online presence via worldofsos.com, serving customers primarily in the United States market with a range of hygiene and wellness items.
S/O/S offers Futuristic Vending Machines and Wellness Products.
S/O/S has 6 investors. Key investors include Wasserman, Urban Us Capital, For Later, Zoe Cruz, and Jerod Mayo.
S/O/S operates through Sos Group, Inc..