Sotira

Berkeley, United States Founded: 2021 • Age: 5 yrs
Provider of sales analytics software solutions for e-commerce businesses

About Sotira

Sotira is a company based in Berkeley (United States) founded in 2021 by Gary Kwong and Amrita Bhasin.. Sotira has raised $4.02 million across 3 funding rounds from investors including Techstars, Unusual Ventures and Night Capital. Sotira offers products and services including Sotira Platform. Sotira operates in a competitive market with competitors including Syrup, Ghost, INTURN, Ydistri and Mercado Unico, among others.

  • Headquarter Berkeley, United States
  • Founders Gary Kwong, Amrita Bhasin
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.02 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    Feb 04, 2025

  • Investors
    Techstars

    & 4 more

  • Employee Count
    Employee Count
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Products & Services of Sotira

Sotira offers a comprehensive portfolio of products and services, including Sotira Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables suppliers to sell and manage surplus inventory efficiently

People of Sotira
Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Amrita Bhasin
Co-Founder and CEO

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Teams

Funding Insights of Sotira

Sotira has successfully raised a total of $4.02M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $2.0M
  • First Round

    (10 Apr 2022)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2025 Amount Seed - Sotira Valuation Unusual Ventures
Jun, 2023 Amount Seed - Sotira Valuation Techstars
Apr, 2022 Amount Seed - Sotira Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sotira

Sotira has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Techstars, Unusual Ventures and Night Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investments in software startups from pre-seed to Series A stages.
Founded Year Domain Location
Night Capital is engaged in early-stage venture capital investments.
Founded Year Domain Location
Conventional venture capital fund
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sotira

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sotira

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sotira Comparisons

Employees
+
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Competitors of Sotira

Sotira operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Syrup, Ghost, INTURN, Ydistri and Mercado Unico, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-based inventory management solutions are provided for retailers and brands.
domain founded_year HQ Location
Surplus inventory is traded via a B2B marketplace platform.
domain founded_year HQ Location
Excess inventory is managed and sold via private online showrooms.
domain founded_year HQ Location
Excess inventory is redistributed via smart algorithms to optimize sales.
domain founded_year HQ Location
AI-based solutions for food and beverage operation management are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sotira

Frequently Asked Questions about Sotira

When was Sotira founded?

Sotira was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Sotira located?

Sotira is headquartered in Berkeley, United States. It is registered at Berkeley, California, United States.

Who is the current CEO of Sotira?

Amrita Bhasin is the current CEO of Sotira. They have also founded this company.

Is Sotira a funded company?

Sotira is a funded company, having raised a total of $4.02M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Apr 10, 2022.

What does Sotira do?

Provider of sales analytics software solutions for e-commerce businesses. The solutions provided are financial tracking by categorization of expenses receipts for materials and costs, analytics optimization of sales records, sales forecasting, pricing discovery tool to optimize product prices, calculating profit, profit margin, and more.

Who are the top competitors of Sotira?

Sotira's top competitors include Ghost, Syrup and INTURN.

What products or services does Sotira offer?

Sotira offers Sotira Platform.

Who are Sotira's investors?

Sotira has 5 investors. Key investors include Techstars, Unusual Ventures, Night Capital, K5 Global, and Ritual Capital.

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