About Soulara
Soulara is a Consumer company based in Sydney (Australia) founded in 2017, and was acquired by v2food in January 2024. It operates as a subscription based internet-first restaurant delivering plant-based meals. Its website soulara.com.au draws about 62 thousand monthly visits. Soulara offers products and services including Ready-made Meals, Snacks, and Drinks. Its focus areas include Food and Agriculture Tech, Food Tech, Internet First Restaurant and Pre prepared Ready to Heat Meals. Its competitors include My Muscle Chef, Youfoodz, Food St, NuMeals and Chef Good and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Soulara is an online platform to order plant-based, nutrition-focused, ready-to-eat meals. The dishes are prepared from the locally sourced, seasonal ingredients. It has a team of professional chefs and nutritionist that designs its recipes. The company offers a weekly rotating menu. Delivers to select postcodes of Australia in recyclable refrigerated boxes. Available on a weekly subscription basis.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website soulara.com.au
- Social Facebook Instagram YouTube
- Acquired by v2food (Jan 2024)
Products & Services of Soulara
Soulara offers a comprehensive portfolio of products and services, including Ready-made Meals, Snacks, and Drinks.
Dietitian-designed plant-based meals for convenient and healthy eating.
Vegan-friendly options to support a balanced plant-based lifestyle.
Cold-pressed juices and kombuchas for added nutritional benefits.
Apps and channels of Soulara
its YouTube channel Soulara has 119 subscribers and 30 videos.
Videos from Soulara
The most watched videos on Soulara's YouTube channel, Soulara (119 subscribers). Click a video to play it here.
More on Soulara.
Investors in Soulara
Soulara has secured backing from 1 investor. Prominent investors backing the company include v2food.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vegetables are processed and prepared by v2food for distribution. | 2018 | v2food.com | Sydney, Australia |
Investor details for Soulara
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Timeline of Soulara
2 dated milestones of Soulara across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Soulara is founded.
- Exit Acquired by v2food.
Competitors of Soulara
Soulara has 9 listed competitors in our database, 2 of them funded. They include My Muscle Chef, Youfoodz, Food St., NuMeals and Chef Good, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mymusclechef.com | 2013 | Bankstown, Australia | – | – | Health-focused meals are prepared and delivered via online orders. | |
| youfoodz.com | 2012 | Brisbane, Australia | – | – | Meal plans and a-la-carte items are ordered and delivered online. | |
| foodst.com.au | 2015 | Sydney, Australia | $500,000 | – | Homemade meals are delivered via an online platform in Australia. | |
| numeals.com.au | 2017 | Mackay, Australia | – | – | Healthy meals are ordered via an online platform. | |
| chefgood.com.au | 2013 | Moorabbin, Australia | – | – | Meals are delivered weekly via subscription from an online restaurant. | |
| nourissh.com | 2015 | Melbourne, Australia | $250,000 | – | Health focused internet first restaurant | |
| dinnerisserved.com.au | 2017 | Ballina, Australia | – | – | Offers ready-to-eat meals, event catering, and cafe experiences in Ballina. | |
| icooked.com.au | 2014 | Toowoomba, Australia | – | – | Provides frozen meals, gift vouchers, and programs for home care, NDIS, and remote teams. | |
| eatfitfood.com.au | 2002 | Sydney, Australia | – | – | Eat Fit Food is an internet-first restaurant focused on delivering nutritious and healthy meals. |
Detailed competitors of Soulara
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- Full competitor set
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Web traffic of Soulara
The website of Soulara (soulara.com.au) receives about 61.5K visits a month.
- Monthly visits61.5K
▲ 89.2% vs previous month
Websites whose visitors overlap most with Soulara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| themanshake.com.au | 100% | 257.6K | #227,413 | View details | |
foodboxmate.com | foodboxmate.com | 85% | – | #2,450,004 | β |
vegkit.com | vegkit.com | 78% | – | #530,205 | β |
fastfuelmeals.com.au | fastfuelmeals.com.au | 78% | – | #4,489,289 | β |
| nourishd.com.au | 74% | 45.1K | #767,424 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 22 similar websites and full traffic analytics for Soulara
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- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Soulara (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Soulara
Complete news archive for Soulara
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Frequently Asked Questions about Soulara
Soulara was founded in 2017.
Soulara is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Soulara is an online platform to order plant-based, nutrition-focused, ready-to-eat meals. The dishes are prepared from the locally sourced, seasonal ingredients. It has a team of professional chefs and nutritionist that designs its recipes. The company offers a weekly rotating menu. Delivers to select postcodes of Australia in recyclable refrigerated boxes. Available on a weekly subscription basis.
Soulara's top competitors include My Muscle Chef, Youfoodz and Food St..
Soulara offers Ready-made Meals, Snacks, and Drinks.
Soulara has 1 investor. Key investors include v2food.
Yes. Soulara was acquired by v2food in January 2024.

