Sounding Board

San Francisco, United States Founded: 2016 • Age: 10 yrs Acquired By BTS
Employee leadership skills are developed through virtual coaching matches.
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About Sounding Board

Sounding Board is a company based in San Francisco (United States) founded in 2016 by Lori Mazan and Christine Tao was acquired by BTS in March 2025.. Sounding Board has raised $47.19 million across 6 funding rounds from investors including Canaan, BTS and JAZZ Venture Partners. Sounding Board offers products and services including 1:1 Coaching, Group Coaching, Mentoring Module, On-Demand Coaching, and Dynamic Leader Development Suite. Sounding Board operates in a competitive market with competitors including ExecOnline, CorpU, Rising Team, LEADx and VitalSmarts, among others.

  • Headquarter San Francisco, United States
  • Founders Lori Mazan, Christine Tao
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sounding Board Labs, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $47.19 M (USD)

    in 6 rounds

  • Latest Funding Round
    $30 M (USD), Series B

    Dec 01, 2021

  • Investors
    Canaan

    & 16 more

  • Employee Count
    Employee Count
  • Acquired by
    BTS

    (Mar 03, 2025)

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Products & Services of Sounding Board

Sounding Board offers a comprehensive portfolio of products and services, including 1:1 Coaching, Group Coaching, Mentoring Module, On-Demand Coaching, and Dynamic Leader Development Suite. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Personalized coaching to build individual leader skills and capabilities.

Facilitates collaborative learning for teams to improve interactions.

Software-based mentoring for insight and career support in organizations.

Provides immediate coaching access through digital platforms for leaders.

Integrated software for managing and scaling leadership programs effectively.

People of Sounding Board
Headcount 50-200
Employee Profiles 10
Board Members and Advisors 3
Employee Profiles
People
Christine Tao
CEO & Co-founder
People
Jason Roberts
Leadership Coach
People
Lori Mazan
Co-founder & President
People
Evan Wildey
Senior Leader Development Specialist

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Board Members and Advisors
people
John Spinale
Director
people
Geoff Watson
Advisor
people
Brett Queener
Advisor

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Funding Insights of Sounding Board

Sounding Board has successfully raised a total of $47.19M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $30.0M
  • First Round

    (11 Sep 2017)

  • Investors Count 16
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2021 Amount Series B - Sounding Board Valuation JAZZ Venture Partners
Dec, 2020 Amount Series A - Sounding Board Valuation Canaan
Mar, 2020 Amount Series A - Sounding Board Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sounding Board

Sounding Board has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Canaan, BTS and JAZZ Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech & Life Science focused VC firm investing in the US
Founded Year Domain Location
Venture capital investing with a focus on diversity and inclusion in the ecosystem.
Founded Year Domain Location
Venture capital investments in pre-seed and seed stages, focusing on founders.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sounding Board

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sounding Board

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sounding Board Comparisons

Employees
+
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Competitors of Sounding Board

Sounding Board operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ExecOnline, CorpU, Rising Team, LEADx and VitalSmarts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online certified courses for professional development are delivered via partnerships.
domain founded_year HQ Location
An online platform is offered for professional collaboration and learning.
domain founded_year HQ Location
Sports team management solutions are provided by Rising Team.
domain founded_year HQ Location
Online platform for leadership skills training is provided by LEADx.
domain founded_year HQ Location
Leadership training is provided to corporate employees worldwide.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sounding Board

Frequently Asked Questions about Sounding Board

When was Sounding Board founded?

Sounding Board was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Sounding Board located?

Sounding Board is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Sounding Board?

Christine Tao is the current CEO of Sounding Board. They have also founded this company.

Is Sounding Board a funded company?

Sounding Board is a funded company, having raised a total of $47.19M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.85M, raised on Sep 11, 2017.

What does Sounding Board do?

Founded in 2016 in San Francisco, United States, Sounding Board functions as a platform in the employee training sector. Skills, feedback, and goals of employees are assessed by algorithms that pair them with virtual coaches and development resources. Customized leadership programs are created by employers and distributed to staff. Operations focus on scalable coaching solutions for organizations, with clients spanning tech and nonprofit fields.

Who are the top competitors of Sounding Board?

Sounding Board's top competitors include Valence, ExecOnline and LEADx.

What products or services does Sounding Board offer?

Sounding Board offers 1:1 Coaching, Group Coaching, Mentoring Module, On-Demand Coaching, and Dynamic Leader Development Suite.

Who are Sounding Board's investors?

Sounding Board has 17 investors. Key investors include Canaan, BTS, JAZZ Venture Partners, Gaingels, and Sukhinder Singh Cassidy.

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