About South Moon Under
South Moon Under is a Retail company based in Ocean City (United States) founded in 1968, and was acquired by Ames Watson in May 2021. Online retailer for multi-branded fashion. South Moon Under has raised $4.63 million across 3 funding rounds from investors including NewSpring Capital, JPB Partners and Ames Watson. Its website southmoonunder.com draws about 59 thousand monthly visits. South Moon Under offers products and services including Clothing and Accessories. Its focus areas include Consumer Goods, Retail Chains, Fashion and Horizontal. Its legal entity is SOUTH LUNAR, INC.
Company details
South Moon Under was founded in 1968 and is based in Ocean City, United States. Operations focus on online retail within the fashion sector, where apparel, accessories, and swimwear for women are provided through a multi-branded catalog. Items from brands including A Love Like You, Abbeline, AGOLDE, Billabong, Herschel Supply Co., and Original Penguin are featured, serving both men and women.
- Headquarters Ocean City, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website southmoonunder.com
- Social LinkedIn X Facebook Instagram
- Acquired by Ames Watson (May 2021)
- Legal Name South Lunar, Inc
- Total Equity Funding$4.63M (USD)
in 3 rounds
- Latest Funding Round$4.63M (USD), Series A
Sep 2019
- InvestorsNewSpring Capital
& 2 more
- Acquired by
Products & Services of South Moon Under
South Moon Under offers a comprehensive portfolio of products and services, including Clothing and Accessories.
Various clothing items such as dresses, denim, and activewear are sold to meet everyday and special occasion needs.
Items like jewelry, bags, and hats are offered to complement outfits and enhance personal style.
Funding Insights of South Moon Under
South Moon Under has successfully raised a total of $4.63M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.63 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.63M
- Total Rounds 3
- Last Round Series A — $4.63M
- Investors Count 2
All 3 funding rounds of South Moon Under with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $4.63M | Series A | – | – | – |
| Oct 2018 | $50,000 | Unspecified | – | – | – |
| Mar 2016 | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in South Moon Under
South Moon Under has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include NewSpring Capital, JPB Partners and Ames Watson.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies. | newspringcapital.com | |||
| jpbpartners.com | ||||
Ames Watson is engaged in business transformation and investment. | ameswatson.com | Columbia, United States |
Investor details for South Moon Under
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of South Moon Under
5 dated milestones of South Moon Under across 53 years, from founding to its latest funding, stage changes and deals.
- Founded South Moon Under is founded.
- Exit Acquired by JPB Partners.
- Funding First funding round.
- Funding Latest funding round, Series A, of $4.6M.
- Exit Acquired by Ames Watson.
Web traffic of South Moon Under
The website of South Moon Under (southmoonunder.com) receives about 58.7K visits a month.
- Monthly visits58.7K
▼ 6.1% vs previous month
Websites whose visitors overlap most with South Moon Under. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| anthropologie.com | 100% | #1,570 | View details | ||
freepeople.com | freepeople.com | 90% | #2,473 | – | |
| shopbop.com | 89% | 5.3M | #8,490 | View details | |
| urbanoutfitters.com | 85% | 22M | #1,572 | View details | |
ravinstyle.com | ravinstyle.com | 85% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for South Moon Under
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as South Moon Under (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Frequently Asked Questions about South Moon Under
South Moon Under was founded in 1968 and raised its 1st funding round 48 years after it was founded.
South Moon Under is headquartered in Ocean City, United States. It is registered at Ocean City, Maryland, United States.
South Moon Under is a funded company, having raised a total of $4.63M across 3 funding rounds to date.
South Moon Under was founded in 1968 and is based in Ocean City, United States. Operations focus on online retail within the fashion sector, where apparel, accessories, and swimwear for women are provided through a multi-branded catalog. Items from brands including A Love Like You, Abbeline, AGOLDE, Billabong, Herschel Supply Co., and Original Penguin are featured, serving both men and women.
South Moon Under offers Clothing and Accessories.
South Moon Under has 3 investors. Key investors include NewSpring Capital, JPB Partners, and Ames Watson.
South Moon Under operates through South Lunar, Inc.
Yes. South Moon Under was acquired by Ames Watson in May 2021.