About South Moon Under
South Moon Under is a company based in Ocean City (United States) founded in 1968 was acquired by Ames Watson in May 2021.. South Moon Under has raised $4.68 million across 3 funding rounds from investors including NewSpring Capital, JPB Partners and Ames Watson. South Moon Under offers products and services including Clothing and Accessories.
- Headquarter Ocean City, United States
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name South Lunar, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.68 M (USD)
in 3 rounds
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Latest Funding Round
$4.63 M (USD), Series A
Sep 12, 2019
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Investors
NewSpring Capital
& 2 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of South Moon Under
South Moon Under offers a comprehensive portfolio of products and services, including Clothing and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Various clothing items such as dresses, denim, and activewear are sold to meet everyday and special occasion needs.
Items like jewelry, bags, and hats are offered to complement outfits and enhance personal style.
Funding Insights of South Moon Under
South Moon Under has successfully raised a total of $4.68M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.63 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $4.6M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2019 | Amount | Series A - South Moon Under | Valuation |
investors |
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| Oct, 2018 | Amount | Unspecified - South Moon Under | Valuation |
investors |
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| Mar, 2016 | Amount | Debt – Conventional - South Moon Under | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in South Moon Under
South Moon Under has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include NewSpring Capital, JPB Partners and Ames Watson. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Ames Watson is engaged in business transformation and investment.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by South Moon Under
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - South Moon Under
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
South Moon Under Comparisons
Competitors of South Moon Under
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about South Moon Under
When was South Moon Under founded?
South Moon Under was founded in 1968 and raised its 1st funding round 48 years after it was founded.
Where is South Moon Under located?
South Moon Under is headquartered in Ocean City, United States. It is registered at Ocean City, Maryland, United States.
Is South Moon Under a funded company?
South Moon Under is a funded company, having raised a total of $4.68M across 3 funding rounds to date.
What does South Moon Under do?
South Moon Under was founded in 1968 and is based in Ocean City, United States. Operations focus on online retail within the fashion sector, where apparel, accessories, and swimwear for women are provided through a multi-branded catalog. Items from brands including A Love Like You, Abbeline, AGOLDE, Billabong, Herschel Supply Co., and Original Penguin are featured, serving both men and women.
What products or services does South Moon Under offer?
South Moon Under offers Clothing and Accessories.
Who are South Moon Under's investors?
South Moon Under has 3 investors. Key investors include NewSpring Capital, JPB Partners, and Ames Watson.