SouthernCrossAustereo

Sydney, Australia Founded: 2004 • Age: 22 yrs Acquired By Macquarie Media
Australian media conglomerate focused on radio, television, and digital operations.
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About SouthernCrossAustereo

SouthernCrossAustereo is a company based in Sydney (Australia) founded in 2004 was acquired by Macquarie Media in July 2007.. SouthernCrossAustereo has raised $5 million across 2 funding rounds from investors including OVO Mobile and Macquarie Media. SouthernCrossAustereo has completed 3 acquisitions, including Authentic Entertainment, Press Start Australia and Redwave Media. SouthernCrossAustereo offers products and services including Radio Broadcasting and Television Broadcasting.

  • Headquarter Sydney, Australia
  • Stage Public
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Southern Cross Media Group Limited
Operational Areas
Key Metrics
  • Annual Revenue
    $278.64 M (USD)
    4.97
    as on Jun 30, 2025
  • Net Profit
    $5.2 M (USD)
    103.5
    as on Jun 30, 2025
  • EBITDA
    $37.82 M (USD)
    41.1
    as on Jun 30, 2025
  • Total Equity Funding
    $5 M (USD)

    in 2 rounds

  • Latest Funding Round
  • Investors
    OVO Mobile

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Macquarie Media

    (Jul 03, 2007)

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IPO & Listings of SouthernCrossAustereo

SouthernCrossAustereo is a publicly listed company on the ASX with ticker symbol SXL in Australia, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: ASX · Ticker: SXL . Sector: Consumer services · Australia

Products & Services of SouthernCrossAustereo

SouthernCrossAustereo offers a comprehensive portfolio of products and services, including Radio Broadcasting and Television Broadcasting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Radio broadcasting is conducted by Southern Cross Austereo through FM, AM, and DAB+ stations to deliver content to listeners nationwide.

Television broadcasting is provided by Southern Cross Austereo for free-to-air stations and programming representation in various regions.

People of SouthernCrossAustereo
Headcount 1000-5000
Employee Profiles 160
Board Members and Advisors 6
Employee Profiles
People
Grant Tothill Giacd
Executive Head
People
Brittany Frausin
Agency Account Manager
People
Corey Sutton
Assistant Content Director – WA Regional
People
Chris Mathieson
Breakfast Announcer

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Board Members and Advisors
people
Heith Mackay-Cruise
Independent Director
people
Robert Murray
Independent Director
people
Ido Leffler
Independent Director
people
Glen Boreham Am
Independent Director

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Funding Insights of SouthernCrossAustereo

SouthernCrossAustereo has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (15 Jan 2018)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2020 Amount Grant - SouthernCrossAustereo Valuation

investors

Jan, 2018 Amount Series A - SouthernCrossAustereo Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SouthernCrossAustereo

SouthernCrossAustereo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include OVO Mobile and Macquarie Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
MVNO targeting sports and entertainment fans
Founded Year Domain Location
Radio broadcasting services are provided across Australia by Macquarie Media.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SouthernCrossAustereo

SouthernCrossAustereo has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Authentic Entertainment, Press Start Australia and Redwave Media. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Gaming news and reviews portal from Australia
2013
Hotels are operated by Authentic Entertainment in Australia.
1984
Radio station operations are managed in Perth, Australia.
0
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SouthernCrossAustereo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Southerncrossaustereo Comparisons

Employees
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Competitors of SouthernCrossAustereo

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Southerncrossaustereo

Frequently Asked Questions about SouthernCrossAustereo

When was SouthernCrossAustereo founded?

SouthernCrossAustereo was founded in 2004 and raised its 1st funding round 14 years after it was founded.

Where is SouthernCrossAustereo located?

SouthernCrossAustereo is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Is SouthernCrossAustereo a funded company?

SouthernCrossAustereo is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jan 15, 2018.

What is the annual revenue of SouthernCrossAustereo?

Annual revenue of SouthernCrossAustereo is $278.64M as on Jun 30, 2025.

What does SouthernCrossAustereo do?

Southern Cross Austereo was founded in 2004 and is headquartered in Sydney, Australia. Operations span the entertainment media sector, including 80 radio stations, 21 commercial television licenses, and regional free-to-air TV services. Digital platforms are also managed to support broader content distribution. As of May 2017, coverage extends to 95 of the Australian population through these channels.

What products or services does SouthernCrossAustereo offer?

SouthernCrossAustereo offers Radio Broadcasting and Television Broadcasting.

Is SouthernCrossAustereo publicly traded?

Yes, SouthernCrossAustereo is publicly traded on ASX under the ticker symbol SXL.

How many acquisitions has SouthernCrossAustereo made?

SouthernCrossAustereo has made 3 acquisitions, including Authentic Entertainment, Press Start Australia, and Redwave Media.

Who are SouthernCrossAustereo's investors?

SouthernCrossAustereo has 2 investors. Key investors include OVO Mobile, and Macquarie Media.

What is SouthernCrossAustereo's ticker symbol?

The ticker symbol of SouthernCrossAustereo is SXL on ASX.

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