About Sparkler
Sparkler is a Business Services company based in London (United Kingdom) founded in 2001 by Magnus Willis, and was acquired by PA Consulting Group in May 2018. Brand strategy services are provided by Sparkler in London, UK. It operates on a Professional Services model. Sparkler offers products and services including Agile Iterative Testing, Journey Mapping, Brand Strategy and Positioning, and Concept Testing. Its focus areas include Consulting, Management Consulting and Strategic Consulting. Its legal entity is PA Knowledge Limited.
Company details
Strategic management consulting is offered by Sparkler, now integrated as PA Consultings Human Insight team since 2018. Focus is placed on understanding human experiences in the digital world to develop world-class products, brands, and services. Expertise is combined with creativity and global implementation capabilities to support clients across various sectors. Tools and methodologies like agile testing, journey mapping, and brand strategy are utilized to address unmet needs and drive organizational change. Collaboration with other specialized teams within PA enhances the network of human insight experts, designers, and strategists.
- Headquarters London, United Kingdom
- Founders Magnus Willis
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website sparkler.co.uk
- Social LinkedIn X
- Acquired by PA Consulting Group (May 2018)
- Legal Name Pa Knowledge Limited
- Investors
- Acquired byPA Consulting Group
(May 2018)
Products & Services of Sparkler
Sparkler offers a comprehensive portfolio of products and services, including Agile Iterative Testing, Journey Mapping, Brand Strategy and Positioning, and Concept Testing.
Ideas and concepts are validated with quantitative data quickly.
Customer needs are visualized to drive organizational change effectively.
Unique brand identity is created through strategic positioning efforts.
Product launches are supported by consumer need-based decisions.
Investors in Sparkler
Sparkler has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include PA Consulting Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovation and transformation are specialized in by the global consultancy. | 1943 | paconsulting.com | London, United Kingdom |
Investor details for Sparkler
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Sparkler
329 people are tracked at Sparkler (118 in leadership, 1 in board & advisors, 210 in team).
| Name | Role | Group |
|---|---|---|
Magnus Willis | Founder | Leadership |
Elliott Bass | Global Head Of Marketing, Financial Services | Leadership |
Alan Middleton | Director | Leadership |
Petter Knudsen | Partner And Country Head At PA Consulting Norway | Leadership |
Michael Noble | Head, Applied Sciences | Leadership |
Ian Boyton | Global Head Of Talent Acquisition | Leadership |
Jane White | General Manager/operations - UAE | Leadership |
Anshu Dhawan | Head Of Talent Acquisition- Digital, Engineering & Alliances | Leadership |
Laura King | Marketing Director | Leadership |
Bob Pragada | Director | Leadership |
Melanie Turieo | Partner, Global Health & Life Sciences Product Development Lead | Leadership |
Kathryn Hampson | Global Head Of Marketing - Consulting Services | Leadership |
James Swallow | Chief Of Staff | Leadership |
Ramprasad Srinivasan | Lead Growth Architect (director), Growth Strategy Practice, | Leadership |
Chris Morgan | Medical Device Development Director | Leadership |
Gareth E. | Head of Health, Safety Environment and Quality | Leadership |
Danielle Mullis | Design Director | Leadership |
Gary L. Mann | Director | Leadership |
Alex Newman | Group Director Of Operations ("coo" Design, Engineering & Science) | Leadership |
Russ Fry | Head Of Information Technology | Leadership |
309 more people are available in the full profile.
Complete people profiles for Sparkler
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sparkler
2 dated milestones of Sparkler across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Sparkler is founded.
- Exit Acquired by PA Consulting Group.
Web traffic of Sparkler
The website of Sparkler (sparkler.co.uk) receives about 1.8K visits a month.
- Monthly visits1.8K
▲ 15.6% vs previous month
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Frequently Asked Questions about Sparkler
Sparkler was founded in 2001.
Sparkler is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Strategic management consulting is offered by Sparkler, now integrated as PA Consultings Human Insight team since 2018. Focus is placed on understanding human experiences in the digital world to develop world-class products, brands, and services. Expertise is combined with creativity and global implementation capabilities to support clients across various sectors. Tools and methodologies like agile testing, journey mapping, and brand strategy are utilized to address unmet needs and drive organizational change. Collaboration with other specialized teams within PA enhances the network of human insight experts, designers, and strategists.
Sparkler offers Agile Iterative Testing, Journey Mapping, Brand Strategy and Positioning, and Concept Testing.
Sparkler has 1 investor. Key investors include PA Consulting Group.
Sparkler operates through Pa Knowledge Limited.
Yes. Sparkler was acquired by PA Consulting Group in May 2018.