About Sparta Sales
Sparta Sales is a Technology company based in Stockholm (Sweden) founded in 2014, and was acquired by Lime Technologies in April 2018. It operates as a sales competitions are gamified and managed via an online platform. Sparta Sales has raised $4.44 million across 2 funding rounds from investors including Lime Technologies and Almi Invest. The company was acqui-hired. Its focus areas include Enterprise Applications, Sales Force Automation, Performance Management and Gamification. Its competitors include Varicent, Atrium, Rallyware, SetSail and Qstream and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Sparta was founded in 2014 in Stockholm, Sweden, as a web-based application focused on sales gamification. Competitions are created and managed by sales directors, with customization options based on key metrics for improvement. Rankings, statistics, and reports are generated to support operations. Traditional tools like whiteboards and Excel sheets are replaced in the process. Clients including Bonnier, Eniro, and the Modern Times Group are served within the sales sector.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsTechnology
- Website spartasales.com
- Social X
- Acquired by Lime Technologies (Apr 2018)
- Total Equity Funding$4.44M (USD)
in 2 rounds
- Latest Funding Round$4.33M (USD), Series A
Dec 2015
- InvestorsLime Technologies
& 1 more
- Acquired byLime Technologies
(Apr 2018)
Funding Insights of Sparta Sales
Sparta Sales has successfully raised a total of $4.44M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.33 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.44M
- Total Rounds 2
- Last Round Series A — $4.33M
- First Round $107,503
(Feb 2015)
- Investors Count 1
All 2 funding rounds of Sparta Sales with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $4.33M | Series A | – | – | |
| Feb 2015 | $107,503 | Angel Round | – | – | – |
2 investors in total: 2 institutional.
Investors in Sparta Sales
Sparta Sales has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Lime Technologies and Almi Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by corporate-backed Almi Invest. | – | almi.se/Almi-Invest/ | Lund, Sweden | |
CRM software solutions are offered for sales and organizational management. | 1990 | lime-technologies.com | Lund, Sweden |
Investor details for Sparta Sales
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Timeline of Sparta Sales
4 dated milestones of Sparta Sales across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Sparta Sales is founded.
- Funding First funding round of $108K.
- Funding Latest funding round, Series A, of $4.3M.
- Exit Acquired by Lime Technologies.
Competitors of Sparta Sales
Sparta Sales has 9 listed competitors in our database, 9 of them funded. They include Varicent, Atrium, Rallyware, SetSail and Qstream, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| varicent.com | 2004 | Toronto, Canada | $49M | – | Incentive compensation and sales performance solutions are provided for enterprises. | |
| atriumhq.com | 2016 | San Francisco, United States | $33.5M | 53 | Workforce analytics platform is offered for sales performance monitoring. | |
| rallyware.com | 2012 | San Francisco, United States | $22.68M | – | Employees are onboarded, trained, and engaged via a gamified platform. | |
| setsail.co | 2018 | San Mateo, United States | $33M | 24 | SetSail is recognized as a provider of sales AI and data solutions. | |
| qstream.com | 2008 | Burlington, United States | $22.28M | 29 | Mobile sales reinforcement & analytics | |
| ambition.com | 2013 | Chattanooga, United States | $23.96M | 78 | Sales analytics and gamification software is provided by the platform. | |
| sparkplug.app | 2018 | San Francisco, United States | $16.85M | – | Cloud-based sales gamification software is offered for performance management. | |
| volometrix.com | 2011 | Seattle, United States | $16.9M | 30 | Enterprise analytics are provided for employee productivity insights. | |
| prodoscore.com | 2016 | Irvine, United States | $3M | – | Employee productivity is tracked via AI on Google Workspace apps. |
Detailed competitors of Sparta Sales
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- Full competitor set
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Web traffic of Sparta Sales
Websites that share an audience with Sparta Sales (spartasales.com).
Websites whose visitors overlap most with Sparta Sales. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thesaleshunter.com | 100% | – | #2,536,261 | View details | |
sales-train.com | sales-train.com | 77% | – | – | – |
blog.sellingpower.com | blog.sellingpower.com | 75% | – | – | – |
starresults.com | starresults.com | 73% | – | #8,155,428 | – |
eyesonsales.com | eyesonsales.com | 73% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Sparta Sales
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- 13 similar websites
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Top companies in Sales Force Automation
10 companies that operate in the same segment as Sparta Sales (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | 1,121 | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 400.05 M | USD 838.81 M | 4,500 | |
AI-powered CRM for marketing and sales management is provided. | 1996 | Chennai, Tamil Nadu, India | – | USD 1.6 B | 17,856 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | 928 | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 440 M | – | 1,522 | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 |
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Related news about Sparta Sales
Complete news archive for Sparta Sales
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Frequently Asked Questions about Sparta Sales
Sparta Sales was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Sparta Sales is headquartered in Stockholm, Sweden.
Sparta Sales is a funded company, having raised a total of $4.44M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $107.5K, raised on Feb 2015.
Sparta was founded in 2014 in Stockholm, Sweden, as a web-based application focused on sales gamification. Competitions are created and managed by sales directors, with customization options based on key metrics for improvement. Rankings, statistics, and reports are generated to support operations. Traditional tools like whiteboards and Excel sheets are replaced in the process. Clients including Bonnier, Eniro, and the Modern Times Group are served within the sales sector.
Sparta Sales has 2 investors. Key investors include Lime Technologies, and Almi Invest.
Yes. Sparta Sales was acquired by Lime Technologies in April 2018.