About Specialized
Specialized has completed 3 acquisitions, including INFINITY CYCLES, Machines For Freedom and Rutland Cycling. Specialized offers products and services including Bicycles and Apparel.
- Investments & AcquisitionsINFINITY CYCLES
& 2 more
Products & Services of Specialized
Specialized offers a comprehensive portfolio of products and services, including Bicycles and Apparel.
Bicycles are manufactured and distributed for various uses, including road and mountain riding
Apparel is designed and supplied for cycling activities, covering items like jerseys and helmets
Apps and channels of Specialized
Specialized publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Specialized Bicycles has 374K subscribers and 30 videos.
Videos from Specialized
The most watched videos on Specialized's YouTube channel, Specialized Bicycles (374K subscribers). Click a video to play it here.
More on Specialized Bicycles.
People of Specialized
208 people are tracked at Specialized (39 in leadership, 169 in team).
| Name | Role | Group |
|---|---|---|
Monika Felix | Chief Of Staff, People & Culture | Leadership |
Daniel Escobar | E-commerce Director Latam | Leadership |
Mike Sinyard | Founder & CEO | Leadership |
Terry Welliver | Senior Director Of Digital Products - Specialized.com | Leadership |
Tyler Brown | Director Of Engineering | Leadership |
Jenny Beier-Faustmann | Head Of Transformation | Leadership |
Dakota Poff | Associate HR Business Partner | Leadership |
Charline Berry | Global Chief People & Culture Officer | Leadership |
Lukas Wickart | Chief Financial Officer | Leadership |
Todd Carver | Head Of Human Performance | Leadership |
Rich Perez | Director Of Technology & Operations | Leadership |
Ariel Doff | Head Of Global Financial, Planning & Analysis | Leadership |
Tom Rodarie | Finance Business Partner | Leadership |
Jamie Stafford | Director Of Industrial Design | Leadership |
Marco Sonderegger | Director Turbo Product Experience | Leadership |
João Mendes | Vice President, Global Technology Leader | Leadership |
Mark Schroeder | Director Of Engineering | Leadership |
Mathew Bell | Director, Global Financial Planning & Reporting | Leadership |
Maria Aloe | People & Culture Business Partner | Leadership |
Christopher Norris | Art Director, Brand | Leadership |
188 more people are available in the full profile.
Complete people profiles for Specialized
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Investments & Acquisitions by Specialized
Specialized has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include INFINITY CYCLES, Machines For Freedom and Rutland Cycling.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bicycles, parts, and accessories are retailed online and in stores. | rutlandcycling.com | Hitchin, United Kingdom | 1981 | Aug 2022 | β’β’β’β’ | |
Retailer of cycles | infinitycycles.co.uk | Durham, United Kingdom | 2009 | Apr 2022 | β’β’β’β’ | |
Private label brand of cycling apparel for women | machinesforfreedom.com | Santa Monica, United States | 2013 | Jun 2018 | β’β’β’β’ |
Complete acquisition details for Specialized
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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- Exports
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Timeline of Specialized
3 dated milestones of Specialized across 4 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Machines For Freedom.
- Acquisition Acquires INFINITY CYCLES.
- Acquisition Acquires Rutland Cycling.
Web traffic of Specialized
Websites that share an audience with Specialized (specialized.com).
Websites whose visitors overlap most with Specialized. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canyon.com | 100% | 3.6M | #14,323 | View details | |
| scott-sports.com | 100% | 1.2M | #36,345 | View details | |
| cannondale.com | 100% | 812.1K | #60,909 | View details | |
| santacruzbicycles.com | 100% | 403.2K | #105,313 | View details | |
| ridley-bikes.com | 100% | 164.4K | #248,287 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Specialized
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- 40 similar websites
- Audience overlap
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Latest news on Specialized
Complete news archive for Specialized
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Similar companies to Specialized
10 companies that operate in the same segment as Specialized (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about Specialized
Bicycles and related products are designed and sold by Specialized, focusing on innovation in areas like electric and mountain bikes, with a commitment to sustainability and performance. The company is recognized for its wide range of offerings, including apparel and accessories, which are distributed globally through retail and online channels. Support services, such as warranty and technical resources, are provided to ensure user satisfaction, while events and community initiatives are organized to promote cycling. This approach has been maintained since the companys establishment, emphasizing quality and rider needs without exaggeration.
Specialized offers Bicycles and Apparel.
Specialized has made 3 acquisitions, including INFINITY CYCLES, Machines For Freedom, and Rutland Cycling.
Specialized operates through Specialized Bicycle Components, Inc.
Yes. Specialized publishes Specialized and 1 more app, with over 100,000 downloads.

