About SPOKE
SPOKE is a company based in London (United Kingdom) founded in 2013. SPOKE has raised $29.72 million across 12 funding rounds from investors including Seedcamp, Oxford Capital and Molten Ventures. The company has 38 employees. SPOKE offers products and services including Trousers, Jeans, Tops, and Shorts. SPOKE operates in a competitive market with competitors including Pickashirt, Suit Junky, iTailor, SG Tailor and We Are Gntlmen, among others.
- Headquarter London, United Kingdom
- Employees 38
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website spoke-london.com
- Social LinkedIn X Facebook Instagram
- Legal Name Respoke Limited
- Date of Incorporation 23 Oct, 2012
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$29.72M (USD)
in 12 rounds
- Latest Funding Round$6.2M (USD), Series C
Mar 2022
- InvestorsSeedcamp
& 7 more
- Employee Count38
Products & Services of SPOKE
SPOKE offers a comprehensive portfolio of products and services, including Trousers, Jeans, Tops, and Shorts.
Men's trousers with perfect fit options and quality materials.
Stylish denim jeans in various styles and fabrics.
Men's shirts and polos for everyday wear.
Comfortable shorts made from cotton and linen.
Funding Insights of SPOKE
SPOKE has successfully raised a total of $29.72M across 12 strategic funding rounds. The most recent funding activity was a Series C round of $6.2 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.72M
- Total Rounds 12
- Last Round Series C — $6.2M
- First Round $288,000
(Dec 2013)
- Investors Count 8
Latest 10 of 12 funding rounds of SPOKE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $6.2M | Series C | – | Oxford Capital | |
| May 2021 | – | Series B | – | ITV, 24 Haymarket | |
| Aug 2019 | $10.64M | Series B | $48.7M | BGF | |
| Apr 2019 | $1.44M | Series A | $35.6M | – | – |
| Dec 2018 | – | Series A | – | BGF | – |
| Jan 2018 | $6.1M | Series A | $••••• | – | – |
| Nov 2017 | – | Seed | – | JamJar Investments | – |
| Jan 2017 | $1.8M | Seed | – | Oxford Capital | |
| Jun 2016 | $2.15M | Seed | $••••• | – | – |
| Apr 2015 | $286,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2019 | $48.7M | •••••••• |
| Apr 2019 | $35.6M | •••••••• |
| Jan 2018 | $••••• | •••••••• |
| Jun 2016 | $••••• | •••••••• |
| Apr 2015 | $••••• | •••••••• |
| Dec 2014 | $••••• | •••••••• |
| Dec 2013 | $••••• | •••••••• |
Full valuation and stage history of SPOKE
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $48.7M (Aug 2019). 8 investors in total: 8 institutional.
Investors in SPOKE
SPOKE has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Seedcamp, Oxford Capital and Molten Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in UK technology sectors. | – | oxcp.com | Oxford, United Kingdom | |
Venture capital is provided by Molten Ventures to tech leaders. | – | forwardpartners.com | London, United Kingdom | |
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | – | bgf.co.uk | Belfast, United Kingdom | |
Tech focused VC firm investing in the UK | – | 24haymarket.com | London, United Kingdom | |
Venture capital firm focused on angel investments | – | acfinvestors.com | Sheffield, United Kingdom | |
Early-stage tech startups are funded by this venture capital firm. | – | jamjarinvestments.com | London, United Kingdom | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
- | – | itvmedia.co.uk | - |
Investor details for SPOKE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of SPOKE
13 people are tracked at SPOKE (6 in leadership, 7 in team); the tracked headcount is 38.
| Name | Role | Group |
|---|---|---|
Ben Farren | Founder & CEO | Leadership |
Allyn Aaron | VP, Finance & Data | Leadership |
Jacqueline Buchanan | Head Of Production | Leadership |
Michelle Vincent | Head Of Customer Service | Leadership |
Max Summerskill | Director Of Product Development | Leadership |
James Morgan-Jee | VP Of Product | Leadership |
Marin Maudet-Michel | Retention Executive | Team |
Ben Hines | Motion Graphic Designer | Team |
John Georgousis | Data Engineer | Team |
Marie Chotard | Creative Producer | Team |
Sandor Kiss | Senior Operations Manager | Team |
Hale Nesrin Chilek | Growth Marketing Manager | Team |
Cora Norrey | Ecommerce Product Owner | Team |
Complete people profiles for SPOKE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of SPOKE
4 dated milestones of SPOKE across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SPOKE is founded.
- Funding First funding round of $288K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $6.2M.
Competitors of SPOKE
SPOKE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pickashirt, Suit Junky, iTailor, SG Tailor and We Are Gntlmen, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pickashirt.com | 2005 | London, United Kingdom | – | – | Provides online platform for designing and ordering custom apparel items. | |
| suitjunky.com | 2010 | London, United Kingdom | – | – | Online platform for customizing high-quality men's suits. | |
| itailor.com | 2003 | London, United Kingdom | – | – | A direct-to-consumer brand offering men's apparel. | |
| sgtailor.com | 2019 | London, United Kingdom | – | – | Delivers comprehensive online tailoring services for custom clothing. | |
| wearegntlmen.com | 2013 | Manchester, United Kingdom | – | – | Provides an online private label for high-quality lifestyle shirts tailored for modern consumers. |
Detailed competitors of SPOKE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SPOKE
The website of SPOKE (spoke-london.com) receives about 321.9K visits a month and ranks #126,845 among all websites worldwide, #6,490 in Fashion and Apparel.
- Monthly visits321.9K
▲ 6.2% vs previous month
- Unique visitors113.2K
per month
- Global rank#126,845
among all websites
- Category rank#6,490
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit4.3
- Average visit1 min 15 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with SPOKE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marksandspencer.com | 100% | 34.3M | #656 | View details | |
| mrmarvis.com | 95% | 854.4K | #57,993 | View details | |
| next.co.uk | 93% | 35.1M | #376 | View details | |
hockerty.uk | hockerty.uk | 92% | – | #204,986 | – |
tailor4less.com | tailor4less.com | 92% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SPOKE
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Spoke
Complete news archive for SPOKE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SPOKE
10 companies that operate in the same segment as SPOKE (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about SPOKE
SPOKE was founded in 2013.
SPOKE is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
SPOKE is a funded company, having raised a total of $29.72M across 12 funding rounds to date. The company's 1st funding round was a Seed of $286K, raised on Dec 2013.
SPOKE has 38 employees.
SPOKE was founded in 2013 in London, United Kingdom, as an internet-based menswear brand. A range of products including tops, denim, trousers, shorts, polos, belts, masks, gloves, and gifts is provided through its online platform. Various fabrics and colors are available, along with custom-fitting solutions to accommodate different sizes. Operations focus on direct-to-consumer sales in the apparel sector.
SPOKE's top competitors include Pickashirt, Suit Junky and iTailor.
SPOKE offers Trousers, Jeans, Tops, and Shorts.
SPOKE has 8 investors. Key investors include Seedcamp, Oxford Capital, Molten Ventures, BGF, and 24 Haymarket.
The valuation of SPOKE is $48.7M as of Aug 2019.
SPOKE operates through Respoke Limited.
The website of SPOKE receives about 322 thousand visits a month and ranks #126,845 among all websites worldwide.