About Sponge
Sponge is a Retail company based in Hemel Hempstead (United Kingdom) founded in 2009. Bakery products are offered via an internet-first brand. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. Its website sponge.co.uk draws about 121 thousand monthly visits. Sponge offers products and services including Birthday Cakes, Vegan Cakes, Gluten-Free Cakes, and Brownies. Its focus areas include Food & Beverage, Bakery and Cakes & Desserts. Its legal entity is Sponge Cakes Ltd. Its competitors include Cookie Queen, D*mn Good and Boca Bakery; 1 of its 3 listed competitors has raised funding.
Company details
Sponge is involved in the online delivery of cakes and brownies throughout the UK. A variety of products, including birthday cakes, vegan cakes, gluten-free options, and wedding cakes, are offered to cater to different occasions and dietary needs. Next-day delivery is provided as a standard service, ensuring quick and convenient access to baked goods. The company focuses on using high-quality ingredients and robust packaging for safe delivery. Solutions are tailored for personal celebrations and corporate gifting, with an emphasis on customer satisfaction through diverse flavor ranges and subscription perks via the Sponge Club.
- Headquarters Hemel Hempstead, United Kingdom
- SectorsRetail
- Website category Food and Drink · Groceries
- Website sponge.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Sponge Cakes Ltd
- Latest Funding Round$17.08K (USD), Grant
Nov 2019
- Investors
Products & Services of Sponge
Sponge offers a comprehensive portfolio of products and services, including Birthday Cakes, Vegan Cakes, Gluten-Free Cakes, and Brownies.
Cakes are crafted for birthday celebrations across UK.
Vegan cakes are offered for dietary preferences nationwide.
Gluten-free cakes are provided for specific dietary needs.
Brownies are delivered as sweet treats across UK.
Funding Insights of Sponge
- Total Rounds 1
- Last Round Grant — $17,081
- First Round $17,081
(Nov 2019)
- Investors Count 1
All 1 funding rounds of Sponge with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $17,081 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Sponge
Sponge has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Sponge
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Sponge
2 dated milestones of Sponge across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sponge is founded.
- Funding First funding round of $17K.
Competitors of Sponge
Sponge has 3 listed competitors in our database, 1 of them funded. They include Cookie Queen, D*mn Good and Boca Bakery.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiequeen.uk | 2020 | Hayle, United Kingdom | Cookie sandwiches are offered via an online platform. | |||
| dmngood.co.uk | 2016 | London, United Kingdom | $338,476 | 1 | Gourmet cookies and empowering snacks are produced by D*mn Good. | |
| bocabakery.co.uk | 2011 | Rhyl, United Kingdom | Offers traditional Filipino baked goods, pastries, and online delivery in the UK. |
Detailed competitors of Sponge
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sponge
The website of Sponge (sponge.co.uk) receives about 121.2K visits a month and ranks #261,084 among all websites worldwide, #8,804 in Groceries.
- Monthly visits121.2K
▼ 13.6% vs previous month
- Unique visitors66.3K
per month
- Global rank#261,084
among all websites
- Category rank#8,804
Food and Drink · Groceries
- Bounce rate56%
- Pages per visit3.2
- Average visit2 min 49 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Sponge. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mailbakes.com | mailbakes.com | 100% | #829,109 | – | |
simplycakeco.com | simplycakeco.com | 85% | #1,516,261 | – | |
| mybaker.co | 85% | 24.1K | #1,340,081 | View details | |
cakesandbakes.co.uk | cakesandbakes.co.uk | 81% | #1,285,249 | – | |
| jackandbeyond.com | 80% | #732,479 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sponge
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Sponge
Complete news archive for Sponge
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Frequently Asked Questions about Sponge
Sponge was founded in 2009 and raised its 1st funding round 10 years after it was founded.
Sponge is headquartered in Hemel Hempstead, United Kingdom.
Sponge is involved in the online delivery of cakes and brownies throughout the UK. A variety of products, including birthday cakes, vegan cakes, gluten-free options, and wedding cakes, are offered to cater to different occasions and dietary needs. Next-day delivery is provided as a standard service, ensuring quick and convenient access to baked goods. The company focuses on using high-quality ingredients and robust packaging for safe delivery. Solutions are tailored for personal celebrations and corporate gifting, with an emphasis on customer satisfaction through diverse flavor ranges and subscription perks via the Sponge Club.
Sponge's top competitors include Cookie Queen, D*mn Good and Boca Bakery.
Sponge offers Birthday Cakes, Vegan Cakes, Gluten-Free Cakes, and Brownies.
Sponge has 1 investor. Key investors include European Union.
Sponge operates through Sponge Cakes Ltd.
The website of Sponge receives about 121 thousand visits a month and ranks #261,084 among all websites worldwide.